Getting LinkedIn
- 1. Getting LinkedIn Networking Made Easy Career Spring Training 2011 Andy Brennan http://linkedin.com/in/johnabrennan
- 2. The Purpose of LinkedIn Over 85 million professionals use LinkedIn to exchange information, ideas and opportunities Stay informed about your contacts and industry Find the people & knowledge you need to achieve your goals Control your professional online identity Create and promote new business opportunities
- 3. The Purpose of LinkedIn Connect and network with like minded business people on a local and national level Build your network of influence through this virtual handshake Create unique groups to generate targeted thought sharing Promote business services to your connections and group members Ask and answer questions to gain and offer industry knowledge
- 4. Who to connect with? Colleagues Clients Local business owners Get introduced through current connections and groups Anyone you’ve met, done or hope to do business with Trade shows / Networking events / Vendors / Board Members
- 5. How do I build my profile? http://linkedin.com Follow the easy steps to complete your profile… There is no cost associated with a basic account Adjust account settings to manage who has access to various levels of detail
- 6. How do I build my profile? Use your avatar as a representation of yourself Update your status box - your contacts receive these updates This is NOT Face Book or My Space - It’s what you’ve accomplished, what you represent and what you have to offer others TinyURL’s Use them to redirect with minimal text characters
- 7. How do I build my profile? Promote intelligently Use meta tags Populate all fields and websites Provide full contact info to your connections Recommend contacts and be recommended Request recommendations judiciously or let them come naturally Customize your public profile URL
- 8. How do I build my network? Many ways to find people
- 9. How do I build my network? Many ways to find people
- 10. How do I build my network? Many ways to find people
- 11. How do I build my network? Your Connections Their Connections Your Network
- 12. How do I build my network? Your Connections Their Connections Your Network
- 13. Receiving network updates See what your connections are up to Update your status
- 14. Join or create a group LinkedIn Groups can help you stay informed and keep in touch with people that share your interests. Great way to promote your brand and build a following within your community.
- 15. Join or create a group LinkedIn Group discussions are great places to promote upcoming events. Group members are great subscriber prospects! Keep discussions informative and relevant. No hard selling here! Think about smaller groups
- 16. Join or create a group LinkedIn will send you industry related news that may interest you. Add news stories Link your (RSS) News and Blog feeds Start discussions Submit articles to industry peers See articles that have the most activity
- 17. Receiving group updates Start discussions Add to discussions Ask or Answer questions Reconnect with networks Stay up to date See what your connections and other group members are talking about
- 18. Company Profile
- 19. Company Profile
- 20. Q&A Answer questions of your entire network. Get answers from those in the know. Search answers. Browse questions by category. Become an industry expert. Promote yourself as an industry thought leader.
- 21. Be out there. Get found. Sell more. Self Promote Shamelessly
- 22. Why? Think of LinkedIn as the world’s biggest trade show… and……it’s sitting right on your desk. It’s free. It’s easy. It works. Only 15 minutes per day.
- 23. LinkedIn Next Steps: Using Groups & Events Career Spring Training 2011 Andy Brennan http://linkedin.com/in/johnabrennan
- 24. The Purpose of LinkedIn Groups More than 85 million professionals are using LinkedIn groups to exchange information, ideas and opportunities Use groups to find, c onnect and network with like minded business people Find the people & knowledge you need within groups to achieve your goals Gain insider information on a specific industry or business segment Promote business opportunities to segmented groups within target industries
- 25. Join or Create a Group LinkedIn Groups can help you stay informed and keep in touch with people that share your interests. Great way to promote your brand and build a following within your community.
- 26. Find Groups Network with professionals who share similar interests and goals Collaborate in a professional online community Target specific verticals
- 27. Find Local Groups Stay in touch with schools, organizations and companies with whom you are associated
- 28. My Groups Page Once you have joined a group, it will appear on your left side navigation bar under My Groups This page gives you a quick overview of all of your groups
- 29. My Groups Page Your group page offers an overview of the activity in your group and allows you to take part in discussions You can also click on the “Group Profile” link to view information about the group
- 30. Create a Group Connect, Communicate & Collaborate A group allows your brand to extend it’s reach and strengthen the TOMA with existing users Use your group avatar as a representation of your brand
- 31. Create Brand Awareness Make sure your logo is legible in a very small size – It’s your mini digital billboard This is your opportunity to place your publication’s logo on hundreds of executive’s profiles Make it a “badge of honor” with whom others want to be associated
- 32. Manage Your Group Pre-approve members via contact invites or email domain Send invitations to join Send announcements Add managers and moderators Block poachers Manage RSS feeds
- 33. Edit Group Info Offer a description of your publication, your group and it’s purpose Utilize welcome messages to auto-communicate to requestors and newly approved members Make new members feel welcomed and encourage their participation
- 34. Discussions Groups are a great place to communicate with group members or organizations Discuss issues that are of interest and relevant to the entire group You can also use the navigation links to sort discussions by most recent, popular topics or in those which you’ve participated
- 35. Discussions Encourage intelligent opinion and thought sharing Share information with other group members or contacts
- 36. Discussions Promote your events on other group sites, redirect to bizjournals registration page or LI event listing Add value to OTHER local groups by waiving admission fees
- 37. Discussions: Event Promo Promote your publication’s events and charitable events with whom you may be associated Remember to add value to your group by offering complimentary or discounted tickets
- 38. Discourage Poachers Once you develop an active group, users will attempt to hard sell to your members Keep an eye out for these posts and delete them quickly If valid as such, refer them to advertising dept as prospect leads
- 39. Encourage Charity Charitable events and nonprofits get a bit more latitude when it comes to poaching Think of it as a public service message that manages itself A simple way to soft sell your company as a good corporate citizen
- 40. Members Your group’s member page allows you to view all the members in your group You can search by name, company, and other keywords such as specific areas of expertise This is a great way to find experts to utilize talent from within your network Members are great prospects - They already like you!
- 41. Promote & Find Events You can and should promote your publication’s events on LinkedIn Search via specific criteria
- 42. Promote & Find Events Track attendees and potential attendees for follow-up opportunities Redirect with your bizjournal registration URL Utilize event URL in discussions to keep things “LinkedIn centric”
- 43. Get a Job If possible, promote yourself as a job seeker. Let your contacts know you are seeking
- 44. Get a Job Be found or be matched Recruiters and hiring managers are looking for you
- 45. Get a Job Search for a position by company, geography or title Use your contacts for introductions LI will match your profile with job descriptions Ask and answer industry related questions
- 46. Get a Job Recruiters are looking Employers are looking Keep your profile up to date Ask and answer industry related questions Keep yourself “out there”
- 47. Get a Job Recruiters are looking Employers are looking Keep your profile up to date Ask and answer industry related questions Keep yourself “out there”
- 48. Get a Job Research: Who’s hiring What should I know about this company How am I linked to this company How am I linked to this hiring manager
- 49. Get a Job Groups have job boards! Recruiters scan groups Industry specific groups by geography Network online Promote yourself as an industry expert
- 50. LinkedIn Conclusion Promote your personal brand Promote your publication’s product, service and events Find other like-minded business professionals Share your knowledge / Become an industry specialist Connect with groups and grow your network Let your activity promote you as an expert in your industry Meet new contacts and potential clients Be out there / Get found / Sell more
- 51. LinkedIn Conclusion Stay informed and keep in touch Promote your brand and create a following of prospects Create a group - Connect, Communicate and Collaborate Enhance brand awareness Keep your members informed and engaged Connect your RSS feeds – They make your group “come alive” Prospect your member list Use discussions intelligently - Find new contacts and potential clients
- 52. Q&A Career Spring Training Getting LinkedIn Career Spring Training 2011 Andy Brennan http://linkedin.com/in/johnabrennan