Social media training part 3 - slideshare
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This document focuses on leveraging social media, particularly LinkedIn, to attract talent and build professional relationships. It discusses strategies for personal and company branding, creating and managing groups, and utilizing company pages effectively. The guide emphasizes the importance of consistency, engagement, and providing value to strengthen online presence and relationships.
Social media training part 3 - slideshare
- 1. Utilizing Social Media to Attract Talent & Build the Right Relationships for Success- Part 3 of 3 HRACO SIG October 26, 2012
- 2. TODAY’S AGENDA • Focus on pushing your personal and company brand out specific networks and groups you’ve built through utilizing the tips and tools given to you in the first two parts of the series. • What Image are you going for? • LinkedIn: Branding You and Your Company o What are people saying about you and your company today? o What is your ideal image you are setting? o Keeping your company and YOU consistent in their/your image o Participating & Owning Groups and the ROI from your efforts • Utilization of your company LinkedIn Page o Following Others and Organizations on LinkedIn and the value
- 3. PERSONAL BRANDING • Have goals in mind • Create search alert on your name • Consistency • Recommendations • Skills • Group participation • Q&A • Updating regularly • Response time • Don’t ever ask yourself, “What’s in it for me?”
- 4. BE AN EXPERT ON LINKEDIN THROUGH Q&A Finding Experts through LinkedIn Q&A • You can browse through the larger topics and find in each area the “Experts” listed • Send message/LinkedIn invite **Subscribe to a Category through a RSS feed
- 5. INTRODUCING ENDORSEMENTS: A NEW WAY TO BE RECOGNIZED FOR SKILLS AND EXPERTISE
- 6. USING TAGS ON LINKEDIN THE WHAT: THE WHY: Using Tags You can categorize a 1st degree connection with a tag to send out a mass email through LinkedIn. (Each tag can only send up to 50 people a message so you may want to create a secondary tag if you gain more than 50 people) 6
- 7. LINKEDIN: GROUPS CREATING & MANAGING GROUPS • Statistics • Types of Groups • Setting up Groups • Managing your groups
- 8. LINKEDIN GROUP STATISTICS LinkedIn GROUP STATISTICS: A good place to start is with LinkedIn’s readily available, group metrics Summary Growth Demographics Activity 8
- 9. TYPES OF GROUPS THE WHAT: THE WHY: Choose between two types of It’s important to understand the groups available: availability and visibility of the group types are different. An • Open Groups Open Group is better for promoting if you are monitoring • Members Only Groups the group appropriately. • Search categories Browsing groups by categories can help you find he right target members. 9
- 10. SETTING UP YOUR GROUP SETTING-UP A GROUP: A group worth-following is one with a leader who knows where he is going THE WHAT: THE WHY: 1. Choose a narrow niche category Differentiating your group from others for group can be difficult over time, unless you know exactly who your are appealing to and what they need. 2. Create group description that Be clear what your group is about and includes keywords on target who you are trying to attract. It will market and specialty niche improve the caliber of discussions and the value provided. 3. Keep group open but set rules for Keeping discussions open allows anyone membership to get a taste of the value of your group, but limiting membership will allow less benefits. 4. Encourage members to share This promotes visibility for your group. group discussions with their social networks to gain visibility 10
- 11. MANAGING YOUR GROUP MANAGING GROUP INFORMATION: As a manager you have tools to keep the quality level high in your group and discussions THE WHAT: THE WHY: 1. Feature Discussions/Manager’s As a group manager, you can now feature a Choice discussion of your choice. This will be listed on top right side of newer topics to keep your discussion visible at all times. 2. Expand group through invitations Send individual invitations to: •LinkedIn connections •Non-LinkedIn members Upload .csv file of your email addresses to email multiple people. Allow members of the group to invite people to the group to allow it to grow faster. 3. Manage group postings You can delete inappropriate posts. Members can flag inappropriate content to a moderation queue which managers can determine if deletion is necessary. 11
- 12. LINKEDIN: USING COMPANY PAGES • Are you connected as an employee to your company page? • What happens when you are not connected? • Editing your company’s name while staying connected • Insights • Most recommended • Top skills & expertise • Recent departures • Where do most employees come from
- 13. LINKEDIN: EDITING COMPANY PAGES • You need to be an Administrator of your company page to post updates • You must list that you work there and have your work email associated to your LinkedIn profile to be nominated as an administrator • Home- About Company info • Locations, contact info, website, specialties, size, founded date, industry • Careers tab for paid job postings only • Products & Services
- 14. GETTING VALUE FROM LINKEDIN THE WHAT: THE WHY: Use customized weekly emails for Members will appreciate this benefit special offerings and/or job of being a member and will more openings to your connections likely participate in your offerings and updates. Drive traffic to your website or Include links to relevant content from LinkedIn Group or Page your own site, when possible. Share updates and information on your profile, in groups and/or your company page regularly. Be a thought leader and the Providing valuable content to help business will follow lead to successful business relationships over time. 14
- 15. GETTING VALUE FROM LINKEDIN THE WHAT: THE WHY: Set up weekly searches for After identifying key people or jobs people, you can send an invite to connect. To build your network. Follow jobs to see what other companies are doing and how you compare. Follow your competitors Follow your company and and companies others you are interested in to see their updates, jobs, 15 people hired and departing.
- 16. NEXT STEPS WITH HOLLY •Connect and follow Expand Socially / Offer testimonial • Follow Expand Socially on LinkedIn: http://www.linkedin.com/company/expand-socially-llc • Holly directly on LinkedIn: http://www.linkedin.com/in/hollysolomon • Twitter: @expandsocially • Facebook: https://www.facebook.com/ExpandSociallyLLC
- 17. THANK YOU! QUESTIONS? Holly Solomon Expand Socially 614-440-7988 holly@expandsocially.com www.expandsocially.com