Linked in
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This document provides tips for using LinkedIn to increase the visibility of personal and company profiles. It recommends creating a complete personal profile with recommendations and a strong network. It also suggests establishing a company presence on LinkedIn and promoting both profiles by engaging with the LinkedIn community and other online and offline methods.
Linked in
- 1. LinkedIn The Professional Network
- 2. Some LinkedIn facts The site has over 60 million members A new member joins approximately every second Executives from all Fortune 500 companies are members
- 3. Benefits of a complete and well-developed LinkedIn presence Increased visibility for your company and products The ability to research your competition, customers, or partners Easy collaboration with colleagues, customers, and industry thought leaders Excellent source of SEO-friendly links: LinkedIn has great authority in Google; and you can can create unique anchor text for your Web site links, which are given the dofollow attribute
- 4. 1. Create a complete personal profile Upload a professional photo of yourself Use some basic SEO techniques, including hyperlinking targeted keywords The more optimized your profile is, the more relevant it will be in search results Use keywords in descriptions Create a vanity URL Doing so will solidify your professional brand
- 5. 2. Get Recommended Your profile is not complete if you don’t have some recommendations Getting recommended is important because it adds to your credibility — it demonstrates that your expertise is valued by people who have actually worked with you.
- 6. 3. Build a strong network of contacts Make sure you connect to friends and colleagues Encourage every employee to have a LinkedIn profile and to link to each other. Once you’re connected to colleagues and friends, you can browse their networks, find potential prospects and ask your connections for an introduction
- 7. 4. Use third-party applications to make the most of your profile and promote your company use SlideShare so visitors can see your business presentations Company Buzz to monitor what’s being said about your company on Twitter the WordPress application, you can synchronize your blog with your profile and display your most recent posts with summaries — updates are automatically sent to your network when you write new content:
- 8. 5. Promote your personal profile You can promote your profile on LinkedIn itself and via other means. On LinkedIn, users see a link to your profile wherever you participate (in groups, discussions, etc.), so the more you interact the more exposure you’ll receive.
- 9. 6. Engage with other users and keep your profile up to date The more you actively engage and provide valuable contributions, the more you’ll be appreciated in the community It seems obvious, but many people create a profile and then let it languish. Updating relevant information on a regular basis is essential for credibility
- 10. Establish your company’s presence To get started, go to the “Companies” menu on LinkedIn. From there, select “Add Company”. As with your personal profile, make your company profile more search-friendly by including your keywords in its description.
- 11. Establish your company’s presence In addition to showing off the basic information you provided, LinkedIn will pull in data about your company from around the site for example, all of your job listings will automatically show up on your profile, along with links to the profiles of all current employees, former employees, new hires, and recent promotions.
- 12. Establish your company’s presence LinkedIn also does analysis of your company and the connections that your employees have on the network For example, it will automatically calculate your employees’ median age, top schools, and determine other companies that they are well-connected to.
- 13. Establish your company’s presence If you’re interested in leveraging the network for recruiting, LinkedIn offers a premium product called Custom Company Profiles that lets you add more features, like videos about your company and positions, interactive polls, and other recruiting-specific customizations.
- 14. 2. Promote your company’s profile Use the same methods to promote your company’s profile as you do for your personal one on LinkedIn, point people to your company profile link when you participate in discussions and ask questions. In other places, post your company profile URL on your Web site, your blog, your business card, in your e-mail signature, etc.
- 15. 3. Develop relationships with key business partners or media contacts When you search for someone on LinkedIn, you can be very precise about who you want to reach You can search for people in a specific company, school, etc.
- 16. 4. Start a group Demonstrate your willingness to share information about your industry or niche by creating a group Choose a relevant name. The name of your group should contain keywords so it can be found by people interested in your industry.
- 17. 4. Start a group Add a logo. In the same sense that a photo is important for your personal profile, a good logo helps with branding. Use the available option to display your group in the Group Directory and on member’s profile.
- 18. 5. Promote and manage your group Creating a group and then abandoning it won’t help you — you need to promote it and manage it. Send e-mail to your customers to introduce them to your group and invite them to participate Add the group’s logo to your Web site or blog and link it back to the group itself