Rock your profile WH_fall 16
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This document provides guidance on building a professional brand on LinkedIn. It recommends adding a professional photo and compelling headline, writing a summary that highlights accomplishments and skills, detailing work experience, including recommendations and volunteer experience, finding and joining relevant groups, using messaging to connect with your network, and publishing content to showcase expertise. The goal is to optimize your profile, network, and use of LinkedIn's publishing tools to connect with opportunities and establish yourself as a thought leader in your industry.
Rock your profile WH_fall 16
- 1. Building Your Professional Brand on Michael Cirrito General Manager | LinkedIn Federal mcirrito@linkedin.com
- 2. Agenda Welcome Remarks Rock Your Profile Publishing & Updates on LinkedIn Closing Remarks
- 3. LinkedIn is a social media platform for your professional self 450M+Members across the globe LinkedIn is the world’s largest professional social network
- 4. Our vision: create economic opportunity for every member of the global workforce A set of circumstances that makes it possible to do something A chance for employment or promotion op·por·tu·ni·ty noun
- 5. 5 Digitally mapping the global economy to connect talent with opportunity at massive scale Members Companies Jobs Skills Schools Knowledge
- 7. Add a professional photo Edit your LinkedIn URL 1 More views with a profile photo than without 14x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 7
- 8. Write an attention- grabbing headline 2 Explain what it is you do or what you want to do Show your passion and value 8
- 9. 9 Below your photo and name-card you will see a range of different sections:
- 10. Draft a compelling summary 3 Focus on your accomplishments and aspirations Recommend 40 words or more Include keywords – not buzzwords 10
- 11. Detail your past work experience 4 More profile views than those without 12x 11
- 12. 5 Add examples of your work with Rich Media Photos, videos, articles, SlideShare etc. Give a dynamic, visually appealing representation of your professional story 12
- 13. Ask for Recommendations 6 Ask previous or current employers Give some to get some Seek honest and credible recommendations 13
- 14. Include Volunteer Experience & Causes 7 More profile views than those without 6x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 14
- 15. You’re here! now what? 15
- 16. 16 Find and join Groups Participate in discussions related to your industry
- 17. Become an Interested Candidate Interested Candidates help recruiters to prioritize their search activity
- 18. Run a search for a person’s profile 18 Build Your Network: search for people on LinkedIn Start with the main Search bar at the top – type in a name. If you spot them go to their profile. If you don’t see them straightaway, hit Enter…
- 19. Find fellow alumni • Search by what they studied, where they work, graduation year • Make sure to include a personal note with your connection request • To navigate there: • My Network > Find Alumni • Students & Alumni tab
- 20. Use messaging to reach out to your network Chat-style interface for short-form and lightweight conversations. Research what your connections have been up to (where they work, what they’ve been posting, if there’s jobs at their company) – and use messages to connect.
- 24. 24 Publishing on LinkedIn: Crafting Your Story
- 25. LinkedIn has become one of the largest publishers of professional digital content Pulse Influencers & Publishing GroupsSlideShare 25
- 26. You can get insights from top industry and government leaders….
- 27. You can learn relevant information and showcase what you know on LinkedIn through: 27 …. And develop yourself as a thought leader 1 Keeping up with industry trends You can learn about your area of interest through articles and updates on LinkedIn 2 Researching companies and jobs LinkedIn has tons of information about specific companies and jobs you can search through 3 Sharing content By sharing content yourself and contributing to conversations, you can show off your own areas of expertise
- 29. Your Brand & Expertiese Published articles get pinned to your profile below the top card making it easy for viewers to see the issues and topics that are important to you.
- 30. Publishing Archive Trust: Is created through consistency over time. Your acrhive demonstrates your commitment, curiosity, and expertises on the important issues in your professional life.
- 31. Updates How To: Tips: 1. Start with curation 2. Use photos to drive engagement 3. Be true to yourself.
- 32. Authentic Content = More Engagement Dan Roth: Jeff, how do you think about your social media presence? Jeff Weiner: I guess part of the answer is, I don’t…. I think about authencically communicating about the things that are meaningul to me Watch Interview
- 33. In summary 33
- 34. In summary: 1. Get your Photo and Headline up – these are the first things people see 2. Complete these important sections – Summary, Education, Experience, and Volunteer & Causes 3. See if you can include even more information in your profile, such as Languages or Awards 4. Use Updates & Publishing to reinforce your professional brand
- 35. ©2014 LinkedIn Corporation. All Rights Reserved. ©2014 LinkedIn Corporation. All Rights Reserved. QUESTIONS?