Linked in 101 Part I: Let's Get Connected
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LinkedIn is a social networking site for the business community and the world's largest professional network. It was founded in 2002 to allow members to establish professional networks of people they know and trust. Users can build their professional profile by adding details like their current position, education, skills, and connections to other professionals. Maintaining a complete profile with a photo increases the likelihood of being found in searches. Users can also follow companies, join groups in their industry, and find potential jobs and business opportunities through their growing LinkedIn network.
Linked in 101 Part I: Let's Get Connected
- 1. LinkedIn 101 b y J o d y K r a s n e r G l a d s t e i n J K G S o c i a l M e d i a Part I: Let's get connected!
- 2. linkedin.com/in/jodykgladstein Jody Krasner Gladstein JKG Social Media facebook.com/jkgsocialmedia jodykgladstein@gmail.com @jkgsocialmedia
- 4. Professional – from your photograph right through to your summary. 1 2 3 4 Build connections with potential employers and customers. Tap into the knowledge of your network. Your Profile Connections Companies Updates Founded in December 2002, LinkedIn is a social networking site designed for the business community, and is the world’s largest professional network. Follow companies
- 5. The goal of LinkedIn is to allow members to establish networks of people they know and trust professionally.
- 6. Fun Facts 380 million users as of July 2015 2 new members every second 97 million monthly unique visiting members Reaches a total of 200 countries and territories 44% of users are women and 56% are men
- 7. Your Profile
- 8. LinkedIn measures your “profile strength” from 0-100%. The higher your profile completeness, the more likely you are to appear in search results.
- 9. Your Profile Industry and Postal Code 10% 10% 10% 10% 10% 10% 10% 10%10% 10% 10% Current Position 2 More Positions Education 5 Skills 50+ Connections Summary Profile Photo Work Samples Volunteer Experience
- 10. Photo Increase in likelihood that your profile will be viewed if you have a photo of yourself?
- 11. Photo DO DON'T
- 12. Summary Questions to Ask Yourself Who is your ideal audience? What do you want them to learn about you? How do you want them to feel? What are your accomplishments? What are your values and passions? What are your superpowers?
- 13. Summary
- 14. Connections
- 15. Connections
- 16. After importing your contacts, start basic searches to find people you know by name.
- 17. Sending a custom message along with that invitation to make the connection more personalized is a MUST.
- 18. Skills
- 19. LinkedIn gives you 50 skills. Choose the maximum number of entries and what you want to highlight the most. What's In Your Toolbox?
- 20. The jury is still out on how much weight individual endorsements of your skills really carry. But, most of the time they are a good thing and play up your PERSONAL BRAND.
- 21. Groups LinkedIn groups are spaces in which professionals and experts can share content, ask for advice, post or search for jobs and network with others.
- 22. There are OVER 1.4 million LinkedIn groups within every industry to choose from!
- 23. Companies Company pages contain general information, such as a business overview, list of employees and press mentions.
- 25. LinkedIn 101 Part II: Jobs, Jobs, Jobs & More Tips!