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The Nuts & Bolts of LinkedIn
Linkedin’s Mission:  “ to connect the world’s professionals  to accelerate their success.”
6 Degrees of Separation … "Six degrees of separation refers to the idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is an average of six steps away from each person on Earth.”  Six degrees of separation, Wikipedia
 
…  Now It’s 3 Degrees Because of Social Media
 
Stats 55 million members as of 12/17/09 200 Countries & All 7 Continents 170 industries globally Claims to have facilitated millions of business introductions Execs from all Fortune 500 companies are linkedin members Founded May 5, 2003 A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. .
What Can It Do For You? Helps you build relationships with your growing contact network. Gives you more access to those in the professions and organizations you want to reach. Manages and tracks your professional network. (Invitations) Integrates communication for your professional network. (InMail)
Why Do It? Access to more of the right people. Increases your reach. Helps establish and build your brand. Attract employees, business partners and referral sources. Search for relevant information that is more targeted than a typical search. Participate in a conversation among peers.
Who’s Participating: Business Owners & CEOs Industry Peers  Job Seekers Recruiters LinkedIn Builds on Networking, it doesn’t replace it.
Get Started Join Create Your Profile - The Goal is 100% Invite Trusted Contacts Accept Trusted Contacts Find Business Opportunities and Potential Partners Collaborate and Share
 
It’s all about the profile. From 10% to 100% completion
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ADDING AN EVENT The "Events" section of LinkedIn is a great outlet for attendees to network with one another in advance, or to promote a program you will be hosting.
Promoting Events
 
 
Top 3 Linked In Profile Builders Add your photo. Get 3 recommendations from peers, coworkers, former employers Add your specialties (improves search results). You can’t get to 100% unless you’ve complied with the rules LinkedIn has so cleverly hidden. See handout for more ways to build your profile.
Actions Steps: What Next? Clarify your goals of Linkedin networking – what do you hope to accomplish? Define your brand (who you are and what you do) Expand your profile  Add you photo (if you haven’t) Post some questions, get some answers. Or answer quesitons. Search for and join an existing group if it fits. Create a group. Add some applications such as surveys.
 
Q&A Thank You! Carol Sanger The Web Division Now go finish your profile! :-)

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Nsspn Linked In

  • 1. The Nuts & Bolts of LinkedIn
  • 2. Linkedin’s Mission: “ to connect the world’s professionals to accelerate their success.”
  • 3. 6 Degrees of Separation … "Six degrees of separation refers to the idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is an average of six steps away from each person on Earth.” Six degrees of separation, Wikipedia
  • 4.  
  • 5. … Now It’s 3 Degrees Because of Social Media
  • 6.  
  • 7. Stats 55 million members as of 12/17/09 200 Countries & All 7 Continents 170 industries globally Claims to have facilitated millions of business introductions Execs from all Fortune 500 companies are linkedin members Founded May 5, 2003 A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. .
  • 8. What Can It Do For You? Helps you build relationships with your growing contact network. Gives you more access to those in the professions and organizations you want to reach. Manages and tracks your professional network. (Invitations) Integrates communication for your professional network. (InMail)
  • 9. Why Do It? Access to more of the right people. Increases your reach. Helps establish and build your brand. Attract employees, business partners and referral sources. Search for relevant information that is more targeted than a typical search. Participate in a conversation among peers.
  • 10. Who’s Participating: Business Owners & CEOs Industry Peers Job Seekers Recruiters LinkedIn Builds on Networking, it doesn’t replace it.
  • 11. Get Started Join Create Your Profile - The Goal is 100% Invite Trusted Contacts Accept Trusted Contacts Find Business Opportunities and Potential Partners Collaborate and Share
  • 12.  
  • 13. It’s all about the profile. From 10% to 100% completion
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  • 45. ADDING AN EVENT The "Events" section of LinkedIn is a great outlet for attendees to network with one another in advance, or to promote a program you will be hosting.
  • 47.  
  • 48.  
  • 49. Top 3 Linked In Profile Builders Add your photo. Get 3 recommendations from peers, coworkers, former employers Add your specialties (improves search results). You can’t get to 100% unless you’ve complied with the rules LinkedIn has so cleverly hidden. See handout for more ways to build your profile.
  • 50. Actions Steps: What Next? Clarify your goals of Linkedin networking – what do you hope to accomplish? Define your brand (who you are and what you do) Expand your profile Add you photo (if you haven’t) Post some questions, get some answers. Or answer quesitons. Search for and join an existing group if it fits. Create a group. Add some applications such as surveys.
  • 51.  
  • 52. Q&A Thank You! Carol Sanger The Web Division Now go finish your profile! :-)

Editor's Notes

  • #6: 19/08/2008 The six degrees of seperation is now three Six degrees of separation has fallen to three due to the impact of social networking and developments in technology, according to a study carried out by O2. http://www.o2.com/media/press_releases/latest_pr_14276.asp O2 commissioned social organisational specialist Jeff Rodrigues to examine the impact of technology on how connected people are. The research included over 50 hours of in-depth interviews with adults across three different age groups, (18-25, 35-45, 55+) and found that the conventional notion of six degrees of separation is out of date. The term was coined by US psychologist Stanley Milgram following a 1967 experiment. The six degrees theory was upheld in a 2006 Microsoft study of instant messenger conversations. However, the O2 study reveals that within a shared ‘interest’ network (i.e. hobbies, sport, music, religion, sexuality etc), the average person is connected by just three degrees.
  • #8: Was 25 and 150 respectively in May 2009