Spc 112-02 linkein presentation2

Tatiana Simpson, Michaela Vlcek, Ashley
Woehler,Joel Schroeder, Jessica Stevens,
Jennifer Rocha
LinkedIn

 Access website's homepage www.linkein.com
 Step One is to enter in your first name, last name, email address, and a
password for your account. Then you click the green "Join Now" button.
 Step Two is to set up a professional profile by entering in some additional
information regarding your employment, schooling, etc. The purpose of this
step is to showcase your skills and experience, be found for new
opportunities, and stay in touch with colleagues and friends.
 Step Three is where you confirm your email account with Yahoo, Gmail,
MSN or any other email provider.
 Step Four is for you to invite people to join, which you are able to skip this
step if you choose.
 Step Five is for you to connect to more people you know, which is also
optional to skip.
 Sixth and final step is to choose a plan level.
How do you setup an
account with this site?

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History of LinkedIn
2003
May
LinkedIn was officially founded in 2003. The site launched on May
5th (affectionately referred to by employees as "Cinco de
LinkedIn") when the five founders invited about 350 of their most
important contacts to join. At the end of the first month in
operation, LinkedIn had a total of 4,500 members in the network.
LinkedIn's first "real" office was on Shoreline Road in Mountain
View.
December
LinkedIn ends 2003 with 81,000 members and 14 employees. As a
pleasant surprise, approximately half of the members came from
outside the US.

Press coverage of
LinkedIn
Where Talent and Opportunity Meet, CFO, November 3, 2010
LinkedIn's surging member base provides ever-richer capabilities for
employers and job seekers alike, the social-media site's CFO says.
Checking out LinkedIn Companies, iMedia Connection, November 16, 2010
LinkedIn in has become one of the Big Three in social media (along with
Twitter and Facebook), but until now there has been little to no reason for
brands to give much thought to their presence there.
Many marketers are now making plans for 2011. Make sure LinkedIn
Companies is in them.

Analyst Quotes
about LinkedIn
Perspective from industry analysts...
To reach the unfamiliar, LinkedIn this year revamped its site. It
unfurled a recruiting service for human-resource departments, a
survey application for market research firms and several
advertising services. It launched a new search platform, mobile
service, company profiles and a redesigned home page. And it
served up Spanish and French versions of the site. Jeremiah
Owyang, analyst at Forrester Research, says...LinkedIn's new
additions have made it easier for its members to collaborate not
just with co-workers but people outside of their jobs.
USA Today, Bad news for workers is good news for LinkedIn
"The number one way you find a job is through referral and
LinkedIn is the biggest referral network out there,“ said Charlene
Li, founder of the research outfit Altimeter Group.
Fortune Magazine, Recession lifts social networking site LinkedIn

Membership
Types and Fees
LinkedIn Service Basic-Free Premium-$24.95/month
Create a professional profile and build your
network
Included Included
Join industry or alumni groups Included Included
Search and apply for jobs Included Included
See who's viewed your LinkedIn Limited Included
View the professional profiles of over 80 million
people
Limited Included
Send messages to people you aren't directly in
contact to
Not Included Included
Premium search filters and automated search
alerts
Not Included Included
Safe profiles in folders Not Included Included
Add notes and contact information to any profile Not Included Included
Reach out to over 80 million users Not Included Included

 Professional Institutions
◦ Citigroup, Bank of America Corp and J.P. Morgan Chase & Co.
 Alumni Institutions
◦ Universities, Colleges.
 Corporate Institutions
◦ Microsoft, IBM, Philips, JP Morgan, Shell, BP.
 Conference Institutions
◦ Google Android, Harvard Business Review, White house Energy and Environment.
 Networking Institutions
◦ Jobs, Green, IT Recruits, Luxury and Lifestyle Professionals.
 Non-Profit Institutions
◦ YMCA, American Red Cross, Salvation Army.
 Other Institutions
◦ White Office, Mac Users, Canon, US Army, Twitter, Facebook.
Beneficiary
Organizations

• Employees can use this website to enhance
their career by utilizing the “Find a Job” feature.
You can search for jobs to further your career
with another business or search for inter-
company positions encouraging promotions.
• Also with this feature, you can create new job
listings for your company.
Beneficiary
Organizations

 Main key features:
◦ Homepage-not just updates, but who had joined your network from the past or current
company or school.
◦ Profile-helps you to control your professional characteristics.
◦ Applications-see in which direction your network is moving business vs. personal.
◦ Jobs-explore career options and create new connections to assist you in obtaining career.
◦ Answers-answers are provided from the experts from around the world. You can show you
knowledge by answering other members questions and stay up to date on latest industry
updates.
◦ Company Pages-can explore company profiles that offer potential lead in doing business or
work for you.
◦ Mobile-can be accessed on any smart phone and comes English, French, German, Spanish,
Japanese, and Chinese (simplified and traditional).
◦ Setting/Personalization-I love how it lets you set how much information members with-in and
outside your network can view about you.
◦ Twitter-I prefer to update my Twitter from LinkedIn. It allows me to keep it short and to the
point.
Key Features

◦ Groups-follow the most influential people in your groups by checking the Top Influencers board
or clicking their profile image to see all their group activity. http://learn.linkedin.com/groups/
 Managers and moderators can now delete inappropriate posts right from their email box
using the new option “Send me an email for each new discussion” in More > My Settings.
 Managers and moderators can now delete inappropriate comments right from their email box
by clicking “Delete” within any followed-discussion email alert.
 We are introducing the ability for members to flag items as inappropriate – initially this is a
way for us to gather important data and in a few weeks, this capability will enable members to
flag items into the moderation queue or, if you choose, delete the content outright after an
adjustable number of flags.
 The moderation queue will allow group managers to decide how many member flags can
delete a thread or a comment.
 Managers can now restrict the move-to-Jobs capability to themselves. Users still will be able
to “Flag-as-job” to move an item into the moderation queue.
 Very-low-connection users will now be flagged as such in groups’ request-to-join queues.
 Very-low-connection users will no longer be admitted directly to open-access groups but
routed to the groups’ request-to-join queues. http://learn.linkedin.com/groups/
Key Features

 LinkedIn also offers jobs within the company with
attractive benefit package.
◦ Health
◦ Vision
◦ Dental insurance
◦ Retirement plans
◦ Stock options
◦ Referral incentives
◦ And even transportation!
Employment With
LinkedIn

 LinkedIn is really organized for small groups
communication.
 The only drawback is that you must keep professional
because employers future, past and current will be able
to see you on LinkedIn.
Draw Backs

 LinkedIn is intentioned to be used as a professional
website so comments are to be professional.
 Use webmail import to see and then all of the people
you already know to your trusted LinkedIn network.
 LinkedIn highlights your career profile.
 Allows business to have social network to connect with
other business.
Illustrations

 LinkedIn promotes Social and Task Satisfaction
by making things such as joining, sending messages, and
connecting with others very easy. LinkedIn also has a variety
of applications that can be used to aid in the completion of
various tasks.
• Joining LinkedIn- very easy 6 step process.
• Sending messages- click on inbox and then click on the box
on the left side of page that says compose message then chose a
connection to send to and type your message; set up to be very
easy
Social and Task
Satisfaction

 Setting up connections- allows you to import email
contacts, brings up people that you may know and offers to
connect you, and allows you to search for people, jobs,
companies, and group you want to connect to.
 Task completion- can easily advertise on LinkedIn, create
and join groups, find and post jobs, find and follow companies,
and can also use applications such as events (allows you to find
professional events and see what your connections are
attending) and box.net files (allows you to manage important files
online, share content on your profile, and collaborate with friends
and colleagues).
Social and Task
Satisfaction

 LinkedIn does promote role clarity.
 How?
• Well put together site
• Appears to be very useful
• Easy to navigate
• Appealing layout
Members Roles
and Clarity

 Supports mitigation of conflict
◦ Comply with all applicable laws, including, without limitation,
privacy laws, intellectual property laws, export control laws, tax
laws, and regulatory requirements;
◦ Provide accurate information to us and update it as necessary;
◦ Review and comply with our Privacy Policy;
◦ Review and comply with notices sent by LinkedIn concerning the
Services; and
◦ Use the Services in a professional manner.
 Has experts that are willing to aid you
LinkedIn.com is a model of superb website for a career

 Excellent search engine for a career
General Search that included all of the position available in
the world
Advance Search by specific Keyword, Location(Country,
Postal Code ), Functions, Experience, Industry, When
Posted, Salary and Relevance.
 Suitable for searching qualified candidates

Places information just like a resume

I would rate this site as a 5 with 5 being the highest
score
 Helps a person find careers
 Experts on call to help
 Ways to reconnect with old classmates
 Easy to set up an account
 Job listings for the career of my choice
 Lots of facts and questions to get you started
◦ Security precautions
◦ How to build your own network
◦ Career search
◦ Advanced topics
Overall Website
Rating

Your professional network of trusted contacts gives
you an advantage in your career, and is one of your
most valuable assets. LinkedIn exists to help you
make better use of your professional network and
help the people you trust in return. Our mission is to
connect the world’s professionals to make them more
productive and successful. We believe that in a global
connected economy, your success as a professional
and your competitiveness as a company depends
upon faster access to insight and resources you can
trust.
Website
Recommendation

 Slide 1: Home page Image http://www.linkedin.com/home?trk=hb_home (Tatiana Simpson).
LinkedIn Logo
http://www.google.com/imgres?imgurl=http://lh4.ggpht.com/_1voiY_cbw9c/SIiOOBbHMyI/AAAAAAAABR8
/_ZF_5fWJ3MQ/None&imgrefurl=http://picasaweb.google.com/lh/photo/8A0tPAT99HqkyUoQSosN1Q&us
g=__JogGjME7ZqIyt7qa3B-nF6-
wV_c=&h=332&w=500&sz=20&hl=en&start=0&zoom=0&tbnid=EoqpDXVldYG6cM:&tbnh=86&tbnw=130&
prev=/images%3Fq%3Dlinkedin%2Blogo%26hl%3Den%26biw%3D1366%26bih%3D557%26gbv%3D2%
26tbs%3Disch:10%2C272&itbs=1&iact=hc&vpx=1039&vpy=176&dur=89&hovh=86&hovw=130&tx=107&t
y=47&ei=SCvxTPDmL8KcnAfE1PCrCg&oei=QCvxTPLcMtaznAfPxPn4CQ&esq=4&page=1&ndsp=29&ve
d=1t:429,r:27,s:0&biw=1366&bih=557 (Tatiana Simpson)
 Slide 3: Video Of Account Set Up http://www.youtube.com/watch?v=0BJJY2Ti3II (Joel Schroeder).
 Slide 2 & 7: Research and information provided by
https://www.linkedin.com/secure/purchase?displayProducts=&_ra=sub&_pt=sub&trk=home_level (Michaela
Vlcek).
Citations

Citations
 Slide 4 -6:
 Company History http://press.linkedin.com/history (Tatiana Simpson).
 Press Coverage (Tatiana Simpson).
Where Talent and Opportunity Meet, CFO, November 3, 2010
http://www.cfo.com/article.cfm/14537159/c_14537246?f=TodayInFinance_Inside
Checking out LinkedIn Companies, iMedia Connection, November 16, 2010
http://blogs.imediaconnection.com/blog/2010/11/16/checking-out-linkedin-companies/
 Analyst Quotations about LinkedIn
http://press.linkedin.com/analyst
 Slide 8 & 9 & 12 : Beneficiary Organizations
 Professional Institutions (Ashley Woehler).
 Alumni Institutions, Corporate Institutions, Conference Institutions, Networking Institutions, Non-Profit
Institutions, Other Institutions (Ashley Woehler).
 Employment With LinkedIn (Ashley Woehler).
 Slide 10 & 11: Key Features Information (Tatiana Simpson).

Citations
 Slide 13 & 14: Drawbacks and Illustrations (Joel Schroeder)
 Slide 15 - 21: Jessica Stevens from Information on Applications http://learn.linkedin.com/apps/overview/
 Social and Task Satisfaction
 Members and Role Clarity
 Applications on LinkedIn Images of Applications
http://www.linkedin.com/static?key=application_directory&trk=hb_side_apps

 Slide 22-23 & 25 :
 Supports mitigation of conflict From User Agreement
http://www.linkedin.com/static?key=user_agreement&trk=hb_ft_userag#pri-10 (Tatiana Simpson) .
 Has experts that are willing to aid you (Jennifer Rocha).
 Slide 24 : Tatiana Simpson used person Home Page to illustrate the Resume Lay out of the website.
http://www.linkedin.com/profile/edit?id=85597530&trk=hb_tab_pro_top
 Slide 26: Website Recommendation
http://press.linkedin.com/about (Tatiana Simpson)
 Citation Slides 27-29: Tatiana Simpson

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