Linked in presentation
- 1. Linked Eduardo Silva Seneca ID # 121690168 Sonal Vohra Seneca ID #129216164 1
- 2. Value proposition of LinkedIn “A value proposition is the explicit or implicit promise made by a company to its customers that it will deliver a particular bundle of value-creating benefits...” LinkedIn Value Proposition is: We enable professionals to build and manage their identities; create and leverage their professional networks; and gain the knowledge they need to be more successful in their careers, across multiple screens and devices Keypoints: Largest networking site available. Provide a way to connect with other professionals. Its use to share ideas, employment opportunities, knowledge and help individuals to expand their network. Type of members: Free users - Limited access Premium users - Full access, better positioning and view options 2
- 3. LinkedIn platform usage 128 Millions 35 Millions 25 Millions 20 Millions 20 Millions 12 Millions Registered members in 2016 Results found in: statista.com/statistics/272783/linkedins-membership-worldwide-by-country/ Ladies are are more prone to use visual social networks like Instagram and Pinterest seeing more growth by comparison to men. On the other hand, LinkedIn growth among Canadian males is almost double the growth of women using the network. Characteristics: ● It’s in the top five of the social media used in Canada ● It’s 8% more likely to be used by men than woman. ● The most frequent users are amongst 25 and 44 If we take a look on how Canadians interact with Companies online, we will find that: ● Business website - 30% ● Discuss with family and friend - 18% ● Follow company on Facebook - 16% ● Follow company on Instagram - 5% ● Follow companies on linkedIn - 4% 3
- 4. Why should companies use LinkedIn? Being LinkedIn a place to share ideas, employment opportunities, knowledge and help individuals to expand their network. There are several reasons why a company should use linkedIn: • First, a linkedin page provide the opportunity to tell the company story, set the tone of the organization, engage with followers, share careers opportunities and promote word of mouth. • The company can create and share content that benefit followers and non followers. • It give the chance to introduce and promote services the company has created. • Companies can find job candidates who can make a significant contribution to your business success. In addition it helps HHRR when they have to evaluate future candidates. • The companies can search what the competitors are doing • LinkedIn helps and improve your ranking in the SE, therefore increasing the visitors. 4
- 5. Optimal days and time to post in LinkedIn Optimal days and time to post refers to when your particular target audience is likely to notice the content that you or a company is sharing. Any time that someone shows content in their social media, what they are looking is to drive impact and engagement, LinkedIn in this way is very much the same. For domestic users and corporate entities the best days to post content on LinkedIn are: ● Between Tuesday and Thursday. ● Either early in the morning, lunchtime or early evening, with an additional, bonus sweet spot between 10am and 11am on Tuesday. Why? Easy, remember that most of the people that use these social media are people that are working. Therefore the very specific times and days frame 5
- 6. How do we know linkedIn works? There are input metrics that the company or domestic user can utilize in order to determined if these is word using or not • Total connection - This is the total of your network size • Level of new invitation - This are individuals or companies that invite to become part of your network. • Linkedin profile views - This are the number of individuals that have seen your profile. • Endorsed skills - Skills can be listed and people from your network can endorse it • Likes and comments - In content posted • Jobs offer - By tracking how many job proposal are offered and reveived 6
- 7. Analytics tools for LinkedIn Company Page Analytics via LinkedIn Hootsuite Analytics Brandwatch Provides company pages with data insights Company page administrator on your LinkedIn business account Compare LinkedIn metrics with other social media profiles Build unlimited reports with LinkedIn metrics Social listening tool to handle LinkedIn account Metadata, provides deeper analysis of location, positive and negative sentiments, demographic No cost involved as you have to create your company page Minimum $19 and maximum $499/month, depends upon users Minimum $500 and maximum $2000/month, Enterprise/M and Enterprise/Q What can we measure with LinkedIn Analytics? Updates ● Preview ● Date ● Audience ● Sponsored ● Impressions ● Clicks ● Interactions ● Followers Acquired ● Engagement Followers ● Total ● Organic ● Acquired ● Their Demographics ● Their Trends Visitors ● Page Views ● Career Page Clicks ● Unique Visitors ● Visitors Demographics 7
- 8. LinkedIn is beneficial for B2B or B2C organization LinkedIn is beneficial for B2B organization who are selling their product and services to business. Reasons for this statement are : 1. Their target audience is here: LinkedIn is third most used social network after Facebook and Twitter. According to Salesforce State of Marketing Report 62% of business are on LinkedIn. 2. Target Audience is paying attention: it is the social network used by professional who pay more attention on how they can expand their business more. They always try to find new opportunities for their business. As the user of the LinkedIn are either business employees or professional searching for the job. 3. Best site for B2B lead generation: Hubspot study determined that its most effective site at lead generation than Facebook and Twitter. 4. Business and Personal Profiles are full filled: On LinkedIn many companies look actively for the products you are selling. If your business and personal profiles are properly updated with right keywords then leads actively find products and services you are offerings. 5. Top social site to launch their products: 81% of B2B marketers uses LinkedIn for launching their products than Facebook and Twitter. 6. Valuable insight about their target audience: It gives very useful insights about your target audience. It let us know about our potential customer struggles. 8
- 9. Example of organization used LinkedIn ● Coca- Cola is the world’s largest beverage company. Offering more than 500 sparkling and still brands. ● They use LinkedIn for sharing their journey and consumer experiences stories to tell the value of the brand. ● they use LinkedIn page as Digital Magazine that churned out 2,000 stories. ● There 59% magazine's audience is 18-35 year old demographics and company followers with 1,315,774. ● It is more as professional social network versus social network ● They measure with clickthrough rate on story links they publish ● Their audience are more professional. ● https://www.linkedin.com/company-beta/1694/ ● As on LinkedIn there are more business professional, business innovation, jobs and workplace stuff. 9
- 10. Expected cost for organization to use LinkedIn The cost to be incurred by any organization to use LinkedIn as social network are: Career ● Stay touch with hiring managers ● Learn new skills to build your career ● Comparing with other applicants ● $30.99/month Business Sales Hiring ● Find and contact right people ● Promote and grow your business ● Learn more skills for making professional brand ● $49.99/month ● Find leads and accounts in your target audience ● Get real time insights ● Build trust and relationship with customers and prospects ● $69.99/month ● Find great candidates ● Contact top talent directly ● Build relationships ● $99.95/month https://www.linkedin.com/premium/products?trk=pre_hub_f_upgrade 10
- 11. How can a company get started with a LinkedIn business page? If company searches on google they provide the link: https://business.linkedin.com/marketing-solutions/company-pages If company searches on steps on youtube to make the page: https://www.youtube.com/watch?v=2Xh78GNYMdc LinkedIn itself provide steps to create business page: https://www.linkedin.com/help/linkedin/answer/710/creating-a-linkedin-company-page?lang=en They also help with providing marketing solutions: https://business.linkedin.com/marketing-solutions/native-advertising 11
Editor's Notes
- #8: https://www.youtube.com/watch?v=CmQS5GLer-8&list=PLOiWp3quz2WXvDZjy-AHvntwGtVj7llh7 https://www.youtube.com/watch?v=6k8wRGjSAK8