Basics of Social Networking
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The document discusses the basics and best practices of social networking, emphasizing its importance in business engagement and customer interaction. It highlights statistics on user behavior, such as the prevalence of social media in communication and marketing strategies, as well as examples of popular platforms like Facebook and Twitter. The document outlines recommended practices, privacy settings, and common pitfalls to avoid in professional social networking.
Basics of Social Networking
- 1. Basics of Social Networking Catherine Auriana, eBusiness Product Manager Glenn Laudenslager, Marketing Director November 30, 2010
- 2. Agenda Overview of Social Networking Examples Best Practices Do’s and Don’ts
- 3. What it means for you… Increased time spent 24/7 real-time instant news and information Integration with all of the web (Open Graph—ie. CNN) Business relevance: 85% of buyers expect to be engaged through social media 51% of active Twitter users follow companies, brands or products on social networks
- 4. Social Media is the New Black 85% of customers “expect you to engage with me in social media” Emails that mention Facebook in subject >38% higher opens Facebook & Twitter users >38% more likely to open email High social media users = high level of email usage also
- 5. How Social Networking Changes YOUR Business Real-time access to find out what/where/who customers… Think Use Plan to spend Buy Plan to do Plan to cut Aspire to Plan to be Love Hate Spend Attend Recommend Dislike Budget Want Like Are friends with Need Covet Are connected to
- 6. How Social Networking Changes YOUR Business Real-time info & convo is competitive advantage
- 7. How Social Networking Changes YOUR Business New ways for people to interact during events and attend events without even being there Live tweeting Live streaming video Real-time “check-in” apps
- 11. How Social Networking Changes YOUR Business Enhances business productivity
- 12. Examples
- 13. Facebook 550 million members worldwide 50% login daily 10% of all time spend on the internet is on FB 30 billion pieces of content shared monthly
- 14. Facebook
- 17. LinkedIn
- 18. LinkedIn
- 19. LinkedIn >85MM members in 200 countries 21MM monthly unique US visitors, 47+MM globally http://www.quantcast.com/linkedin.com#state
- 20. Chatter RX social networking tool launched Q3 2010 Connects all global RX employees Ability to share comments, insights, files Similar functionality to other social media sites
- 21. Chatter
- 22. Other Social Networking Sources Blogs See who comments, what they say Enewsletters Provide links/context to create conversations RSS Feeds from blogs, posts, websites Content and industry-specific sites Digg, Technorati, Delicious, Reddit
- 24. Best Practices
- 25. Use Privacy Settings Know what privacy settings are available Use privacy settings to separate professional from personal “The blur between our personal and professional identities on social networking sites may seem all too obvious, but the issue is becoming more prevalent as we use sites such as Facebook, Twitter, and LinkedIn as professional networking tools. You could possibly accept a friend request from a business partner who would raise an eyebrow at the religious beliefs or political views displayed on your profile.”
- 26. Use Privacy Settings Facebook Create lists to organize personal and professional contacts to control what they can or cannot see Twitter Use a disclaimer: “This is a personal account, opinions expressed here represent my own and not my employer." LinkedIn Info on your public profile is available to all Stay aware of info you might not want professional contacts to know: interests, links, groups, birthdate, etc.
- 27. Use Engaging Tone Your tone in social media should be “social” Participate as a person, not an entity Dialogue, not monologue
- 28. Use News as Context for Dialogue Share links to news & research Comment on market developments & news Reply to others’ comments Participate in active conversation
- 29. Obey Social Media Policy You represent your company as well as yourself Become familiar with specifics in policy https://emea.salesforce.com/06920000000UsDB
- 30. Things to Avoid Over-sharing personal information Sharing private/confidential info including company data Using a derogatory tone, comments or controversial topics Questionable imagery
- 31. Don’t Let This Be You!
- 37. Questions?