SlideShare a Scribd company logo
 
 
 
 
The Pact
www.kylelacy.com
 
 
Customers are people first.
Community Engagement Attention  
 
The online technologies and practices that people use to share opinions, insights, experiences, and  perspectives with each other.
Blogs Social Networking Wikis Podcasts Online Video
 
 
 
 
 
 
The average age of a social media user is 32
Baby Boomers are the largest growing sector on the Internet 89% use Social Media to talk to Friends
Silence is not an option.
 
How do we utilize the future of communication?
Customers are people first.
7 Steps To Building Online Relationships
 
 
 
 
The Dreaded Facebook DING
be authentic
The Importance of Listening Party It Up Add Pictures Geographically Based Talk About What YOU do Be Authentic
 
 
What is a blog?
What is a blog?
 
A place to share stories and establish trust.
Writing good content is key Don’t think too hard. React. Authenticity Your unique perspective Lists. Lists. Lists. Make a Video What do YOU do? Connect with your target Audience Content! Content! Content!
Email to Contacts the news about the blog Add URL to all communication mediums Email Business Card Social Media Networks Traditional Marketing Press Release Talk it Up! Launch Your Blog
 
 
What is Facebook?
 
 
5 Tips to Marketing on Facebook
#1: Your Profile YOUR picture Fill out the information to 100% Feed in other networks The power of the photo gallery
 
 
#2: Client Connection Encourage current and past clients to connect with you Search for current and past clients using your email database Marketing Material Integration
 
#3: The FanPage Do not invite everyone Easy to blast messages Update Your Wall Regularly Use Secondary Pages to Segment House Photos Twitter Events
 
#3.5: More Fan Page Community engagement Little League Farmer’s Market Local Club or Golf Course
#4: Facebook Marketplace
 
 
 
 
 
#5: Events Upload Photos and videos of past showings Invite Your Email Contacts Encourage “Invite your friend link” The Power of the Share
#6: Facebook Ads Segment ads based on age, birthday, gender, and other demographic data Most importantly: REGION BASED Pay-per-click
 
 
 
 
 
Successful Habit Time Management Google Calendar www.google.com/calendar Time Management
 
 
Create separate folders 2 Email Accounts Brand Monitoring Business Account Check social media folders twice a day Organize the Email
www.Ping.fm www.Hootsuite.com
 
 
 
What You Should Be Doing Tomorrow Create Your Social Profiles Setup Your Calendar Block Connect with Your Email Database
Twitter/Facebook Seminar http://www.tinyurl.com/brandswag
Connect With Me Blog: http://www.kylelacy.com Twitter: @kyleplacy Facebook: http://www.facebook.com/kyleplacy Email: kyle@getbrandswag.com Phone: 1-765-610-5965

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