Battles,joseph,mobilepresentation
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This document discusses why charity organizations should develop mobile-friendly websites. It notes that mobile internet usage is growing rapidly and will soon surpass desktop usage. To best reach mobile users, a charity's website needs to be easily accessible, have quick loading times, and concise content. An engaging mobile site should also feel personalized, be continuously available, encourage social networking, and optimize search engine results to increase the charity's exposure and support.
Battles,joseph,mobilepresentation
- 1. Why Should Charity Cars Go Mobile? Image courtesy of: Google
- 2. In the fourth Quarter of 2010 • Smartphone manufacturers shipped 100.9 million devices • PC manufacturers shipped 92.1 million Information provided by: Resource.com
- 3. The Numbers Are Growing • By 2014 Mobile Internet usage is expected to overtake desktop Internet usage Information Provided by: Resource.com
- 4. Websites Should Be Designed With The User In Mind • Quick Easy Access • Minimal Download Times • Clear, Concise Content
- 5. Your Mobile Site Should Be: Information Provided by: Resource.com
- 6. On Demand: • Having as little “down time” as possible Images Courtesy of: Google
- 7. Personal: • It should feel like the site is there and waiting for them Image provided by: Google
- 8. Engaged • Keep those users Interested!! Image provided by: Google
- 9. Networked: • Make the user feeling like he/she is part of something bigger than themselves Image provided by: Google
- 10. Take into Consideration: • The amount of people using Social Networking sites
- 11. Keep them talking about you • It is estimated that over 1.43 Billion People will be using a social networking site by the end of 2012 • This is a great opportunity for exposure!! Information provided by: Searchenginewatch.com
- 12. Networking is also great for search engine optimization
- 13. By Creating a “Mobile friendly” site you will: • Increase exposure to your cause • Reach a more broad range of consumers • Optimize your chances of reaching your goals
Editor's Notes
- #2: Opening statement should be attention grabber
- #3: Talk about growing trend in mobile device consumption
- #4: Mention that this trend has no end in sight, people want to get information on the go
- #5: Talk about how people using mobile devices want their interaction with a website to be quick and easy
- #6: Tell them that while you borrowed this catchy little abbreviation, it should apply to ALL websites
- #7: Ask them to think about a time when their favorite website wasn’t loading, and to remember how frustrating it was.
- #8: Remind them of how nice it is to feel like your being pampered by a company, like you are the only customer
- #9: Tell them of how many different things that can be utilized to keep people interested, For example a link to testimonials from people who have received vehicles from their charity
- #10: Let them know that what they are doing is admirable and that their users should feel the same when they are giving, Perhaps embed a link to a page that shows the number of people who are also giving their vehicles. Or maybe make it possible to just give a cash donation
- #12: Remind them, that just about everyone they know has some kind of an account on a social networking site
- #13: Remind them that in order to serve as many people as possible you have to reach as many givers as possible
- #14: Close by stating the obvious, people want things to be at the end of their fingers whenever they want, and most importantly WHEREVER they are