Bba oct2011

Total No. of Questions : 5] [Total No. of Printed Pages : 2
[4072]-101
B. B. A. ( Semester - I ) Examination - 2011
BUSINESS ORGANISATION AND SYSTEMS
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 80
Instructions :
(1) All questions are compulsory.
(2) Figures to the right indicate full marks.
Q.1) State the meaning and scope of Commerce and Industry. Explain the
recent trends in Business World. [15]
OR
Q.1) What is Globalization ? Explain the recent trends in Business World. [15]
Q.2) What is Merger and Acquisition ? What is the place of Mergers
and Acquisitions in Indian Business ? [15]
OR
Q.2) Define Public Sector. State its objectives, advantages and limitations. [15]
Q.3) Define Wholesale Trade. Explain the main characteristics of Wholesale
Trade and Recent Trend. [15]
OR
Q.3) Define Communication. State importance of Communication in Modern
Business. [15]
[4072]-101 1 P.T.O.

Q.4) What is Business Plan ? Explain various factors to be considered
while starting New Business Unit. [15]
OR
Q.4) What is Domestic Trade ? Explain difference between Domestic
Trade and Foreign Trade. [15]
Q.5) Write short notes : (Any Four) [20]
(a) Special Economic Zone (SEZ)
(b) Retail Trade
(c) Social Responsibility of Business
(d) KPO’s
(e) Trademark and Copyright
(f) Advantages of Sole Proprietorship
(g) On-line Trading
(h) Barriers in Communication
[4072]-101/2

[4072]-102
BUSINESS COMMUNICATION SKILLS
(New 2008 Pattern)
Instructions :
(3) Draw figures wherever required.
Q.1) Define ‘Communication’. Explain the Psychological Barriers to
Communication. [15]
OR
Q.1) “The Lack of Upward Communication can be Disastrous.” Justify with
examples. Explain Horizontal and Diagonal Communication. [15]
Q.2) “Pen is mightier than Sword.” Explain this statement, elaborating the
strengths of Written Communication. [15]
OR
Q.2) “Every Business Letter, in principle, is a Sales Letter.” Explain this
statement. Draft a Sales Letter appealing to the middle class people
for the recently manufactured Novel Mobile Phone. [15]
Q.3) “A Successful Job Application is the first step to one’s career.”
Elaborate this statement. Draft a job application along with résumé to
an MNC in India for the post of Sales Manager which requires
Management Graduates with three years sales experience. [15]
OR
Q.3) What is Group Discussion ? State its objectives and the guidelines. [15]
[4072]-102 1 P.T.O.

Q.4) Explain the guidelines for making an Effective Presentation. [15]
OR
Q.4) “Replies to enquiry must be sent on top priority.” Elaborate this
statement. On behalf of Venus Traders, Pune draft an Enquiry Letter
to Sarang Note Books, Mumbai enquiring about the terms and
conditions. [15]
(a) Meetings
(b) Teleconference
(c) Conflict
(d) Customer Care
(e) Non-verbal Communication
(f) Complimentary Close
[4072]-102/2

[4072]-103
BUSINESS ACCOUNTING
(New 2008 Pattern)
Instruction :
All questions are compulsory.
Q.1) (A) Fill in the blanks : (Any Five) [05]
(a) A person to whom we owe something is a _________.
(b) In every business transaction at least _________ parties
are involved.
(c) Cash Book Record only _________ Transactions.
(d) Sale Book is used to record all _________ Transactions.
(e) Goodwill is an _________ Asset.
(f) Outstanding Expenses are given in the Trial Balance then
posting must be _________.
(B) State whether the following statement are true or false :
(Any Five) [05]
(a) Mr. Ram is a Personal Account.
(b) Cash Account does not show a Credit Balance.
(c) Debit Note is issued by a Buyer to Seller.
(d) The Balance in Petty Cash Book represent an Asset.
(e) Depreciation is charged on the Current Assets only.
(f) A Bill given to a Creditor is called Bills Payable.
[4072]-103 1 P.T.O.

(C) Answer in brief : (Any Five) [05]
(a) Debtors
(b) Definition of Financial Accounting
(c) Disclosure
(d) Accounting Standards
(e) Double Entry Book-keeping
(f) Ledger
(D) Match the following pairs : (Any Five) [05]
‘A’ ‘B’
(a) Credit Purchases (i) Petty Expenses
(b) Petty Cash Book (ii) Nominal Account
(c) Debit all Losses and (iii) Balance Sheet Asset
Expenses
(d) Prepaid Expenses (iv) Cost or Market Cost
whichever is less
(e) Closing Stock Valued (v) Cash Book
(f) Cash Sale (vi) Creditors
Q.2) Journalise the following transaction in the books of Ajit for the months
of January, 2010 : [16]
January, 2010
1 Ajit started business with Cash Rs. 1,00,000, Building
Rs. 1,00,000 and Furniture Rs. 75,000.
2 Purchased Goods Rs. 20,000 and Stationery Rs. 5,000 for cash.
5 Sold Goods Rs. 30,000 for cash.
7 Deposited in to Bank Rs. 20,000.
9 Sold Goods to Ram Rs. 70,000 at 1% Trade Discount.
11 Commission received Rs. 2,000.
[4072]-103 2 Contd.

13 Cash Withdrawals from Bank Rs. 5,000 for personal use.
17 Goods worth Rs. 10,000 returned by Ram.
19 Paid Wages Rs. 1,000, General Expenses Rs. 2,000.
20 Paid LIC Premium Rs. 2,000.
29 Bought Goods of Rs. 50,000 from Sharad and paid 1
/5
amount
in cash.
30 Goods sold to Uday worth Rs. 10,000.
30 Goods return by Uday worth Rs. 1,000.
31 Distributed Goods worth Rs. 2,000 as free sample.
31 Cash received from Ram Rs. 60,000.
31 Paid to Sharad on account Rs. 40,000.
OR
Q.2) Enter the following transactions in the Cash Book of three column,
viz Cash, Bank and Discount, for the month of March, 2010 : [16]
March, 2010
1 Opening Balance Cash Rs. 50,000, Banks Rs. 25,000.
3 Received from Prakash by cheque Rs. 5,999.
5 Paid to Kishor Rs. 10,000 and Discount received Rs. 500.
7 Paid to Lalu by cheque Rs. 5,000.
9 Cash Sales Rs. 17,500 as per Cash Memo No. 120.
11 Received cheque from Sham Rs. 7,000 in full settlement of
Rs. 7,100.
13 Paid to Kranti Printer for Printing Bill Rs. 900.
15 Cash Deposited in to Bank Rs. 5,000.
17 Bought Goods from Mohan on credit Rs. 35,000.
19 Purchases in the local market Rs. 4,000 and paid by cheque.
21 Paid for Household Expenses Rs. 3,000.
[4072]-103 3 P.T.O.

23 Cheque issued to Mohan Rs. 4,500 and allowed Discount
Rs. 500.
25 Staff Salary and Wages paid Rs. 5,000.
27 Deposited in to Bank Rs. 1,500.
29 Cash Sales Rs. 25,000 and Credit Sales to Ravi Rs. 5,000.
Q.3) From the following Trial Balance of Ashok Traders prepare final
accounts as on 31st March, 2010 : [16]
Particulars Debit Credit
Ashok’s Drawing and Capital 12,000 1,60,000
Stock on 1st April, 2009 32,000 –
Purchases and Sales 2,10,300 2,88,600
Returns 8,600 10,300
Fright and Carriage 19,000 –
Rent and Taxes 4,800 –
Salary and Wages 5,300 –
Debtors and Creditors 20,000 14,000
Bank Loan at 10% – 20,000
(from 1st April, 2009)
Wages and Royalties 9,400 –
Interest on Bank Loan 1,500 –
Publicity and Advertise 15,000 –
Cash at Bank 24,000 –
Discount 1,100 1,600
Office Furniture 13,000 –
Audit Fees 900 –
Brokerage 700 –
Cash in Hand 2,200 –
Freehold Premises 1,10,000 –
Bills Receivable and Payable 9,700 5,000
4,99,500 4,99,500
[4072]-103 4 Contd.

Adjustments :
(1) Stock on 31st March, 2010, Cost Price Rs. 38,000 and
Market Price Rs. 42,000.
(2) Provide 5% Discount on Debtors and create Bad Debts provision
at 10% on Debtors.
(3) Depreciate Freehold Premises by Rs. 10,000.
(4) Owing Wages Rs. 600.
(5) Payable Audit Fees Rs. 600.
(6) Paid in Advance Rent Rs. 800.
Q.4) (A) Bank Pass Book showed a Credit Balance of Rs. 10,000 on 31st
March, 2010 of Kranti Traders. Prepare Bank Reconciliation
Statement as per Cash Book as on that date : [08]
(1) Cheque deposited in to bank but not cleared and credited
before 31st March, 2010 Rs. 15,000.
(2) Cheque issued on 30th March, 2010 but not presented for
payment Rs. 5,000.
(3) Payment to Sale Tax by Bank Rs. 1,000 on behalf of Kranti
Traders.
(4) Bank Interest Rs. 1,000 was credited in Bank Pass Book
but not recorded in Cash Book.
(5) Received cheque Rs. 7,000 from Amer recorded in Cash
Book but not presented in to Bank for collection.
[4072]-103 5 P.T.O.

(B) From the following balances prepare Trial Balance of Samata
Traders as on 31st March, 2010 : [08]
Particulars Rs.
Moti Capital 1,00,000
Building 85,000
Machinery 25,000
Goodwill 30,000
Moti Drawing 10,000
Cash Balance 20,000
Stock 50,000
Wages 25,000
Purchases Less Returns 50,000
Carriage Inward 2,000
Travelling Expenses 4,000
Discount Allowed 5,000
Discount Received 10,000
Insurance 4,000
Carriage Outward 8,000
Motor Car 50,000
Salaries 12,000
Bank Charges 1,000
Debtors 25,000
Creditors 20,000
Bad Debts 4,000
Sales Less Return 2,00,000
Bank Loan 80,000
8,20,000
[4072]-103 6 Contd.

Q.5) Write short notes : (Any Three) [12]
(a) Computer Application
(b) Accounting Standard
(c) Depreciation
(d) Branchs of Accounting
OR
Q.5) Comment on Final Accounts under Companies Act, 1956 and important
provisions in the Act. [12]
[4072]-103/7

[4072]-104
B. B. A. (Semester - I) Examination - 2011
BUSINESS ECONOMICS (MICRO)
(New 2008 Pattern)
Instruction :
Options and marks are indicated against the questions.
Q.1) Differentiate between Micro and Macro Economics. Explain
importance and limitations of Micro Economics. [15]
OR
Q.1) Examine the Basic Economic Problems. Describe how do the Market
Force help solve the Economic Problems ? [15]
Q.2) Critically examine the Law of Demand and explain the Interminants
of Demand. [15]
OR
Q.2) What is Elasticity of Demand ? Explain various types of Elasticity
of Demand. [15]
Q.3) Explain the concepts - Average Fixed Costs, Variable Cost, Marginal
Cost, Total Costs and show their inter-relationship. [15]
OR
Q.3) Describe the Price and Output Determination under Monopoly. [15]
Q.4) Critically evaluate the Liquidity Preference Theory of Interest by Keynes. [15]
OR
Q.4) Describe Short Run and Long Run Equilibrium of the Firm and Industry
under Monopolistic Competition. [15]
[4072]-104 1 P.T.O.

[4072]-104/2
(a) Law of Supply
(b) Circular Flow of Income and Expenditure
(c) Innovation Theory of Profit
(d) Modern Theory of Rent
(e) Opportunity Cost
(f) Concept of Internal Economies of Scale

[4072]-106
BUSINESS DEMOGRAPHY AND ENVIRONMENTAL STUDIES
(New 2008 Pattern)
Instructions :
Q.1) What do you mean by the term ‘Demography’ ? Discuss the
importance of Demography in Business and Commerce. [16]
OR
Q.1) Define Demography. Discuss various fertility measures in detail. [16]
Q.2) Define the term ‘Resource’ and discuss the importance of Human
Resource. [16]
OR
Q.2) Define ‘Urbanization’. Explain in detail the Urbanization Trend in
India form 1901-2001. [16]
Q.3) What is Population Growth ? Critically comment on Population
Growth in India since 1901. [16]
OR
Q.3) Define Population. Explain over, optimum and under populated
regions in detail. [16]
[4072]-106 1 P.T.O.

Q.4) Write an essay on relationship between Environmental Studies and
Commerce. [16]
OR
Q.4) What are the major sources of Pollution ? Classify different types
of Pollutions and identify their sources in Urban Environment. [16]
Q.5) Short notes : (Any Four) [16]
(a) Industries and Pollution
(b) Impact of Oil Crisis on Business
(c) Factors affecting Mortality
(d) Physical factors affecting Population Density
(e) Classification of Working Population in India
(f) Problems of Urbanization
(g) Climate as an Environmental Constituent
[4072]-106/2

[4072]-201
B. B. A. ( Semester - II ) Examination - 2011
PRINCIPLES OF MANAGEMENT
(New 2008 Pattern)
Instructions :
Q.1) Define the term Management. Explain the importance of Management. [15]
OR
Q.1) Describe different approaches to Management and discuss any one
of them. [15]
Q.2) “Management is the Art of getting things done through people but
also Science and Profession.” Discuss. [15]
OR
Q.2) Write notes :
(a) Staffing [07]
(b) Importance of Direction [08]
Q.3) What is Decision-making ? Explain the Process of Rational
Decision-making. [15]
OR
Q.3) What is Control ? Explain the Techniques of Control. [15]
[4072]-201 1 P.T.O.

Q.4) Explain the Levels of Operations of Strategy. [15]
OR
Q.4) Write notes :
(a) Stress Management [07]
(b) Techniques of Forecasting [08]
(a) Management of Change
(b) Social Responsibility Management
(c) Styles of Leadership
(d) Stress Management
(e) Importance of Planning
(f) Total Quality Management
[4072]-201/2

[4072]-202
PRINCIPLES OF MARKETING
(New 2008 Pattern)
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) What is Marketing ? Explain the functions of Marketing. [16]
Q.2) Explain the approaches to the Study of Marketing. [16]
Q.3) What is Rural Marketing ? Explain the features and importance of
Rural Marketing. [16]
Q.4) Define Product Life Cycle. Explain various stages of Product Life
Cycle. [16]
Q.5) What is Promotion Mix ? Explain various factors influencing
Promotion Mix. [16]
Q.6) Describe the basis of Segmenting Consumer and Industrial Market. [16]
[4072]-202 1 P.T.O.

(a) Scope of Marketing Research
(b) Importance of Marketing Information System
(c) Functions of Marketing Manager
(d) E-marketing
(e) Limitation of Advertising
(f) Elements of Price Mix
[4072]-202/2

[4072]-203
PRINCIPLES OF FINANCE
(New 2008 Pattern)
Instructions :
(1) Question No. 1 is compulsory.
(2) Attempt any four out of the remaining.
(a) Objectives of Financial Management
(b) Significance of Financial Planning
(c) Capitalisation
(d) Debentures
(e) Dividend Policy
(f) Merits and demerits of Internal Sources of Finance
Q.2) Define Finance Function. Explain in detail the nature and scope of
Finance Function. [15]
Q.3) What are the different steps involved in Financial Planning ? What
are the different characteristics of Financial Planning ? [15]
Q.4) What do you mean by Capital Structure ? What are the factors
influencing the Composition of Capital Structure ? [15]
[4072]-203 1 P.T.O.

Q.5) “As between Under and Over-capitalisation, the former is the lesser
evil of the two but still both should be discouraged and the ideal
should be fair capitalisation.” Comment. [15]
Q.6) What are the different types of Preference Shares ? Explain their
advantages and limitations. [15]
Q.7) What do you mean by Bonus Shares ? What are the advantages of
Bonus Shares ? Explain the guidelines issued for ‘Bonus Shares’. [15]
[4072]-203/2

[4072]-204
BASICS OF COST ACCOUNTING
(New 2008 Pattern)
Instructions :
(3) Use of calculator is allowed.
Q.1) (A) Fill in the blanks : [05]
(a) _________ is the technique and process of ascertaining
the costs of activities, processes products or services.
(b) _________ is a quantitatives unit of product or service
in relations to which cost is ascertained.
(c) Administrative Costs are mostly _________.
(d) _________ is the most suitable method in a Transport
Company.
(e) Sales Budget is a _________ Budget.
(B) State whether the following statements are true or false : [05]
(a) The technique and process of ascertaining cost called
Costing.
(b) Cost Unit and Cost Centre are two different terms.
(c) Budgets are always prepared for one year.
(d) Standard Costing may not be suitable for small industries.
(e) Hospitals use ‘No. of Beds’ as Cost Unit.
[4072]-204 1 P.T.O.

Q.2) Define Cost Accounting. Explain the advantages of Cost Accounting. [15]
OR
Q.2) What is Cost ? Explain various elements of Cost. [15]
(a) Advantages of Job Costing
(b) Escalation Clause
(c) Advantages of Budgeting
(d) Uses of Break-even Analysis
(e) Cost Unit
Q.4) The accounts of Neelkamal Manufacturers Ltd. for the year ending
31st December, 2010 show the following figures :
Particulars Rs.
Stock of Raw Materials on 1-1-2010 16,720
Material Purchased 25,900
Bad Debts Written Off 910
Travellers Salary and Commission 1,078
Depreciation on Office Furniture 42
Rent, Rates, Taxes and Insurance (Factory) 1,190
Productive Wages 17,640
Directors Fees 840
General Expenses 476
Gas and Water (Factory) 168
Travelling Expenses 294
Sales 70,000
Manager’s Salary (2
/3
Factory, 1
/3
Office) 1,500
[4072]-204 2 Contd.

Particulars Rs.
Depreciation on Plant and Machinery 1,820
Discount allowed 406
Reparis to Plant and Machinery 623
Carriage Outward 602
Direct Expenses 1,001
Rent, Rates, Taxes and Insurance (Office) 280
Gas and Water (Office) 56
Stock of Materials (on 31-12-2010) 8,792
Prepare a Statement of Cost showing :
(a) Material Consumed
(b) Prime Cost
(c) Factory Cost
(d) Cost of Production
(e) Total Cost [16]
Q.5) (A) Prepare a Cash Budget for 3 months ended on 31st March, 2010
from the following particulars relating to Dutta Ltd. : [12]
Months Credit Credit Wages
Purchases Sales
November, 2009 40,000 50,000 2,500
December, 2009 35,000 45,000 3,000
January, 2010 50,000 55,000 2,250
February, 2010 47,500 30,000 1,750
March, 2010 6,500 40,000 3,500
40% of the Credit Sales will be realised in the month following
the sales and the remaining 60% in the second month following.
The creditors will be made in the month following the purchases.
Interest of Rs. 2,500 will have to be paid in the month of
February, 2010. Income Tax of Rs. 7,500 will have to be paid
in the month of March, 2010. Wages are paid in the same month.
The opening balance of cash as on 1-1-2010 was Rs. 10,000.
[4072]-204 3 P.T.O.

(B) ABC Co. Ltd. furnishes the following data :
Particulars Rs.
Sales 1,50,000
Variable Overheads 1,20,000
Gross Profit 60,000
Fixed Overheads 20,000
Net Profit 40,000
Find out :
(a) P/V Ratio
(b) Break-even Point
(c) Net Profit when Sales are Rs. 4,00,000
(d) Sales required to earn a profit of Rs. 80,000 [12]
OR
(B) From the following information calculate : [12]
(a) Material Cost Variance
(b) Material Usage Variance
(c) Material Price Variance
Material Standard Standard Actual Actual
Quantity Price Quantity Price
(Rs.) (Rs.)
X 10 4 12 3.75
Y 15 5 18 4.50
25 30
[4072]-204/4

[4072]-205
BUSINESS STATISTICS
(New 2008 Pattern)
Instructions :
(3) Use of statistical tables and private calculator is allowed.
(4) Notations have their usual meanings.
Q.1) Attempt any four of the following : [4x4=16]
(a) Write merits and demerits of A.M.
(b) What are the advantages of Sampling Method over Census
Method ?
(c) Draw the histogram from the following frequency distribution :
Class 0–10 10–20 20–30 30–40 40–50
Frequency 4 12 18 16 8
(d) Write note on ‘Measures of Dispersion’.
(e) Calculate Mean, Median and Mode for the following data :
68, 49, 38, 41, 49, 54, 89, 99, 67
(f) Calculate S.D. and C.V. for the following frequency distribution
of 100 students :
Marks 0–20 20–40 40–60 60–80 80–100
No. of
Students 5 12 32 40 11
[4072]-205 1 P.T.O.

(a) Calculate Median for following data :
No. of Days
Absents 0–5 5–10 10–15 15–20 20–25
No. of
Students 15 12 33 40 10
(b) A group of 50 items have Mean and S.D. are 61 and 8
respectively. Another group of 100 items have Mean and S.D.
are 70 and 9 respectively. Find combined S.D.
(c) Write note on ‘Correlation Coefficient’.
(d) Average marks of 30 candidates was 40. Later on it was found
that a score of 47 was misread as 74. Find the corrected average.
(e) From the data given below which batsman is more consistent :
Batsman A B
Mean 86 105
S.D. 8 15
(f) Explain the term :
(i) L.P.P.
(ii) T.P.
(a) Following is the frequency distribution of shops according to
daily sales in a super market on a particular day :
Daily Sales 10–20 20–30 30–40 40–50 50 and
(in ’000 Rs.) above
No. of Shops 12 23 47 8 3
(i) Form less than Cumulative Frequency Distribution.
(ii) State the type of Classification.
(iii) State the Open End Class.
(iv) How many shops have sales more than Rs. 40,000.
[4072]-205 2 Contd.
↓

(b) Define the term :
(i) Basic Solution
(ii) Feasible Region
(c) Solve the following L.P.P. by Graphical Method :
Max. z = 20x1
+ 17x2
Subject to
2x1
+ 2x2
≤ 22
12x1
+ 10x2
≤ 120
x1
, x2
≥ 0
(d) Obtain the initial solution using Least Cost Method (LCM) for
the following T.P.
To Store Supply
S1
S2
S3
S4
W1
50 150 70 60 50
From
Warehouse W2
80 70 90 10 60
W3
15 90 80 80 40
Demand → 20 70 50 10
(e) If the Correlation Coefficient between X and Y is 0.8. Find the
Correlation Coefficient between :
(i) X and –Y
(ii) 2X and 3Y
(iii) X – 10 and Y + 15
(iv)
X
2
and
Y
5
(f) State the Properties of Regression Coefficients.
[4072]-205 3 P.T.O.
↓

(a) Draw the less than ogive curve for the following frequency
distribution :
Weekly Wages 16–18 18–20 20–22 22–24 24–26
(in hundred Rs.)
No. of Persons 34 59 44 35 28
(b) Describe the Transportation Problem.
(c) Distinguish between Correlation and Regression.
(d) From the following data, obtain yield of a crop when the rainfall
is 29 inches :
Rainfall Yield
(inches) (per acre)
A.M. 27 40
S.D. 3 6
Correlation Coefficient between Rainfall and Yield is 0.8.
(e) Draw the pie chart to represent the following information :
Item Expenditure
(in Rs.)
Food 2,000
Clothing 500
House Rent 1,050
Lighting 1,000
Petrol 800
Other 2,060
[4072]-205 4 Contd.

(f) Obtain initial basic feasible solution by using North-West Corner
Method for the following transportation problem :
Source Destinations Availability
D1
D2
D3
D4
S1
20 22 17 4 120
S2
24 37 9 17 70
S3
32 37 20 15 50
Demand → 60 40 30 110
Q.5) Attempt any two of the following :
(a) Find Quartile Deviation (Q.D.) and its coefficient for the
following frequency distribution :
Class 0–20 20–40 40–60 60–80 80–100
Frequency 3 12 20 10 5 [08]
(b) (i) The equations of lines of regression are X – 4Y = 5 and
X – 16Y = –64.
Find (a) mean of X and Y and
(b) regression coefficients [04]
(ii) Explain the following term with suitable example :
(a) ungrouped frequency distribution
(b) grouped frequency distribution [04]
(c) Determine an initial basic feasible solution to the following
transportation problem by using Vogel’s Approximation Method
(VAM). Also find corresponding cost of transportation : [08]
Orgins Distributions Supply
D1
D2
D3
D4
O1
15 51 42 33 23
O2
30 42 26 81 44
O3
90 40 66 60 33
Demand → 23 31 16 30
[4072]-205/5
↓
↓↓

[4072]-206
BUSINESS INFORMATION
(New 2008 Pattern)
Instructions :
(1) Solve any four questions.
(2) Draw figures wherever necessary.
(a) Notepad
(b) SQL
(c) RAM
(d) MS-Excel
(e) Control Panel
Q.2) (A) Explain block diagram of Computer System. [10]
(B) Explain important features of M.S. Word. [10]
Q.3) (A) What is an Operating System ? Explain its functions. [10]
(B) Explain different types of Programming Languages. [10]
Q.4) (A) Explain Normalization with example. [10]
(B) What is ERD ? Explain Tools of ERD. [10]
[4072]-206 1 P.T.O.

Q.5) (A) Explain following DOS Commands with proper syntax and
examples : [10]
(a) DIR
(b) COPY CON
(c) REN
(d) ATTRIB
(e) TYPE
(B) Explain SQL Commands with proper syntax and examples : [10]
(a) SELECT
(b) UPDATE
[4072]-206/2

[4072]-301
B. B. A. ( Semester - III ) Examination - 2011
PERSONALITY DEVELOPMENT
(New 2008 Pattern)
Instructions :
Q.1) Explain the factors affecting Habits of Highly Effective People. [15]
OR
Q.1) Comment on the factors influencing Self-development. [15]
Q.2) Explain the advantages of Positive Self-esteem with examples. [15]
OR
Q.2) Describe the steps involved in Problem-solving. [15]
Q.3) Describe Change Management in reference to Individual Change
Management and Organisational Change Management. [15]
OR
Q.3) Explain various Theories on Motivation. [15]
Q.4) Describe the factors affecting Personality Development. [15]
OR
Q.4) Explain Positive Thinking and its barriers. [15]
[4072]-301 1 P.T.O.

(a) Extroverts
(b) Do’s and Don’ts in Developing Positive Self-esteem
(c) Work Ethics
(d) Creative and Lateral Thinking
(e) 360 Degree Assessment
(f) Heredity V/s Environment
(g) Self-appraisal
(h) Net Etiquette
[4072]-301/2

[4072]-302
BUSINESS LAW
(New 2008 Pattern)
Instructions :
Q.1) Who is Competent to Enter into Contract ? Discuss the Law relating
to a Minor’s Agreement. [15]
OR
Q.1) Discuss in brief ‘agreements expressly declared to be void’ under
the Indian Contract Act, 1872. [15]
Q.2) Explain the rules regarding the Delivery of Goods under Sell of
Goods Act, 1930. [15]
OR
Q.2) Define the following terms under the Consumer Protection Act, 1930 : [15]
(a) Consumer
(b) Complaint
(c) Complainant
(d) Defect in Goods
(e) Deficiency in Services
Q.3) Elaborate Concept of ‘Partnership’. How Partnership differs from
a Company ? [15]
OR
Q.3) What are duties of a Partner toward his Fellow Partner ? Explain. [15]
[4072]-302 1 Contd.

Q.4) Define Memorandum of Association. What are its contents ? Explain. [15]
OR
Q.4) Discuss in brief the Law relating to Appointment and Disqualification
of Managing Director of a Company. [15]
Q.5) Write explanatory notes : (Any Four) [20]
(a) Coercion
(b) Hindu Joint Family Firm
(c) Difference between Conditions and Warranties
(d) Prospectus
(e) Annual General Meeting
(f) Features of Consumer Protection Act, 1986
[4072]-302/2

[4072]-303
HUMAN RESOURCE MANAGEMENT
AND ORGANISATIONAL BEHAVIOUR
(New 2008 Pattern)
Instructions :
Q.1) (A) Define Human Resource Management (H.R.M.). Differentiate between
H.R.M. and Personnel Management.
(B) Describe the functions of H.R.M.
OR
Q.1) (A) State in brief various Sources of Recruitment.
(B) Write a note on ‘Promotion and Transfer Policy’.
Q.2) Explain different methods used for Performance Appraisal.
OR
Q.2) (A) Explain in brief Management Development Process.
(B) State the need and objectives of Training.
Q.3) What is Wage and Salary Administration ? Describe various methods of
Wage Payment.
OR
Q.3) Define Organisational Behaviour. Explain any two models of
Organisational Behaviour.
[4072]-303 1 P.T.O.

Q.4) (A) State the causes of Resistance to Change.
(B) Write a note on ‘Organisational Development Programme’.
OR
Q.4) (A) Discuss briefly important methods of Training of Personnel.
(B) Describe the objectives and limitations of Fringe Benefits.
Q.5) Write short notes : (Any Four)
(a) Limitations of H.R.M.
(b) Human Resource Planning
(c) Objectives of Performance Appraisal
(d) Management of Change
(e) Profit Sharing
(f) Difference between Selection and Recruitment
[4072]-303/2

[4072]-304
MANAGEMENT ACCOUNTING
(New 2008 Pattern)
Instruction :
All questions are compulsory and carry equal marks.
Q.1) Define the term ‘Management Accounting’. How does it differ from
Financial Accounting ?
OR
Q.1) What is Working Capital ? Explain its importance. Describe various sources
of Working Capital.
Q.2) The following are the Balance Sheets of UOP Limited, Pune :
Liabilities 31-03-10 Assets 31-03-10
Share Capital 10,00,000 Plant and Machinery 8,00,000
General Reserve 1,00,000 Land and Building 10,00,000
Profit and Loss A/c. 2,50,000 Furniture 2,50,000
Mortgaged Loan 3,50,000 Sundry Debtors 2,00,000
15% Debentures 6,00,000 Bills Receivables 1,60,000
Sundry Creditors 3,26,000 Stock 3,48,000
Bills Payables 1,74,000 Cash and Bank 42,000
Total 28,00,000 28,00,00
Total sales during the year 2009-10 was amounting Rs. 20,00,000 and the
gross profit was 25%.
[4072]-304 1 P.T.O.

You are required to calculate minimum three ratios each to judge :
(a) Liquidity,
(b) Efficiency and
(c) Long Term Solvency of the Company
Q.3) What is Fund Flow Statement ? Explain various steps in preparing a ‘Fund
Flow Statement’.
OR
Q.3) BEST-COST Limited, Pune has provided you the following information
of product AB produced and sold during the year 2009-2010 :
Particulars AB
Number of Units sold 20,000
Sales Price Rs. 60
Cost (Per Unit) :
Direct Material Rs. 20
Direct Labour Rs. 15
Variable Overheads Rs. 10
Fixed Overheads Rs. 5
You are required to find out :
(a) Profit Volume Ratio, Break-even Point and Margin Safety and the
Net Amount of Profit at the current level of sales.
(b) The change in your computation if the current sales price is increased
by 10% for both the products.
(c) The sales to earn 20% profit on sales.
Q.4) Define the terms ‘Budget’ and ‘Budgetary Control’. Explain various types
of Budgets and their utility as a controlling measure for the Management
of a Modern Business.
OR
[4072]-304 2 Contd.

Q.4) Prepare a statement showing estimated amount of working capital from
the following information :
(1) Expected Sales Level 90,000 units @ Rs. 40 per unit.
(2) Cost of the Product (per unit) : Raw Material - Rs. 12, Labour Cost -
Rs. 9 and Overheads - Rs. 6.
(3) Raw Material and Finished Goods will stay in stock for 15 days and
30 days respectively.
(4) The material will remain in process for 15 days.
(5) The Labour Cost and Overheads may be considered at 60% and 40%
completion stage respectively for work-in-progress.
(6) The purchases are made with 3 weeks credit while the goods are
sold with one and half month credit.
(7) 60% of the Labour Cost is paid on every 7th day of the next month
while remaining overheads are paid on weekly basis.
(8) Overheads are paid with 3 weeks time lag.
(9) Add 10% of your computation for contingencies.
Q.5) Write notes on any two of the following :
(a) Role of Management Accountant in Modern Business
(b) Limitations of Ratio Analysis
(c) Limitations of Budgetary Control System
[4072]-304/3

[4072]-305
BUSINESS ECONOMICS (MACRO)
(New 2008 Pattern)
Instructions :
(3) Draw neat and well labeled diagrams wherever necessary.
Q.1) Discuss the Circular Flow of Macro-economic Activity. Also explain
the Withdrawals and Leakages from the Circular Flow. [15]
OR
Q.1) Explain in detail Concept of Investment Multiplier. [15]
Q.2) What is Consumption ? What are the factors influencing
Consumption ? [15]
OR
Q.2) What is Fiscal Policy ? Explain the role of Fiscal Policy in Controlling
Inflation. [15]
Q.3) Describe the Says’ Law of Markets. [15]
OR
Q.3) What is a Business Cycle ? Explain the nature, characteristics and
phases of Business Cycle. [15]
[4072]-305 1 P.T.O.

Q.4) What is Inflation ? Explain its types. [15]
OR
Q.4) Define National Income. What are the methods of Measuring National
Income ? [15]
(a) Limitations of Macro-economics
(b) Concept of Underemployment Equilibrium
(c) Accelerator
(d) CRR and SLR
(e) Difference between National Income at Market Price and
National Income and Factor Cost
(f) Difficulties in Measurement of National Income
[4072]-305/2

[4072]-306
INFORMATION TECHNOLOGY IN MANAGEMENT
(New 2008 Pattern)
Instructions :
Q.1) Attempt any four : [20]
(a) Explain different Components of LAN.
(b) List types of Files. Explain Serial File Organisation.
(c) What is ERP ? Explain Component of ERP System.
(d) Explain various functions of Operating System.
(e) What is MIS ? Enlist various features of MIS.
(a) Explain characteristics of Object Orientation.
(b) “Power Point is Presentation Software.” Comment.
(c) Describe Time Sharing Operating System.
(d) State advantages and disadvantages of ERP.
(e) What is SQL ? Explain different parts of SQL.
[4072]-306 1 P.T.O.

(a) What is Knowledge Management System ? Explain types of
Knowledge Management System.
(b) Explain Steps to Insert Chart in Power Point.
(c) What is Threat ? Enlist various types of Threats.
(d) Explain Ring Topology.
(e) Explain advantages of Linux.
(a) Cyber Crime
(b) Application of Biometrics
(c) (i) Application Software
(ii) System Software
(d) IT Act, 2000
(e) Firewall
[4072]-306/2

[4072]-307
INDIAN ECONOMY
(Old 2004 Pattern)
Instructions :
Q.1) Differentiate between Economic Growth and Economic Development. [15]
OR
Q.1) Explain the characteristics of Indian Economy as a Mixed Economy. [15]
Q.2) Why is Population considered as a retarding factor for Economic
Development ? [15]
OR
Q.2) Define GNP. What are the methods of measuring National Income
in India ? [15]
Q.3) Explain in detail the tools and techniques of Fiscal Policy. [15]
OR
Q.3) Critically Analyse the Programmes of Indian Government of Alleviate
Poverty. [15]
Q.4) State and explain objectives and achievements of Ninth Five Year Plan. [15]
OR
Q.4) Discuss various instruments used by Reserve Bank of India under
Monetary Policy. [15]
[4072]-307 1 P.T.O.

Q.5) Write notes : (Any Four) [20]
(a) Indian Economy as an Underdeveloped Economy
(b) Difference between NNP at Market Price and NNP at Factor
Cost
(c) Causes of Poverty
(d) Role of Planning Commission
(e) Methods to Control Population
(f) Foreign Trade as an Engine of Economic Growth
(g) Tenth Five Year Plan
(h) Concept of Incidence of Poverty
[4072]-307/2

[4072]-401
B. B. A. ( Semester - IV ) Examination - 2011
PRODUCTION AND OPERATION MANAGEMENT
(New 2008 Pattern)
Instructions :
(1) Answer any five questions.
(3) Draw diagram / sketch wherever necessary.
Q.1) What is Plant Layout ? Explain the objectives and types of Plant Layout.
Q.2) What is Product Development ? Explain the importance and techniques
of Product Development.
Q.3) Define Production Planning. Explain the Procedure of Production Planing.
Q.4) What is mean by Work Study ? Explain the scope and applications of Work
Study.
Q.5) What is Productivity ? Explain the factors affecting Productivity.
Q.6) Discuss the effect of factors such as light, ventilation, noise and heat on
the performance of a Worker.
[4072]-401 1 P.T.O.

(a) Functions of Production Management
(b) Importance of Product Design
(c) Followup
(d) Routing Concepts
(e) Advantages of ISO 9000
(f) Work and Rest Cycle
(g) SIMO Chart
[4072]-401/2

[4072]-402
INDUSTRIAL RELATIONS AND LABOUR LAWS
(New 2008 Pattern)
Instructions :
(1) Attempt any four questions.
Q.1) Explain Collective Bargaining with its need and detailed process. [20]
Q.2) What do you understand, the role of Personnel and Industrial Relations
Manager in promoting and establishing Peaceful Industrial Relations ? [20]
Q.3) Write a detailed note on Grievance Redressal Machinery. [20]
Q.4) “Welfare is a basic need for any factory.” Discuss the statement with
various Welfare Provisions under Factories Act, 1948. [20]
Q.5) What is Contract Labour ? How will explain Contract Labour with
various provisions under the Contract Labour Act ? [20]
(a) Working Hours for Adults under Factories Act
(b) Causes of Industrial Dispute
(c) Strike and Lockout
(d) Importance of Industrial Relations
(e) Works Committee
(f) Authorities under Maharashtra Recognition of Trade Union and
Prevention of Unfair Labour Practices Act, 1971
[4072]-402/1

[4072]-403
BUSINESS TAXATION
(New 2008 Pattern)
Instructions :
Q.1) What is Residential Status ? State the rules for determining Residential Status
of an Individual.
Q.2) Discuss Method of Valuation of different perquisites for the purpose of
Income Tax.
Q.3) Explain the term ‘Income from Other Sources’. Enumerate any ten incomes
covered under Income from Other Sources.
(a) Various Heads of Income
(b) Previous Year and Assessment Year
(c) Short Term Capital Gain
(d) Deductions U/s 80D and U/s 80DDB
(e) Powers of Income Tax Officers
(f) Methods of Payment of Tax
Q.5) Mrs. Mahananda has the following salary structure :
Rs.
Basic Salary 15,000 p.m.
D.A. (not forming part of retirement benefit) 5,000 p.m.
Hostel Allowance 1,000 p.m.
[4072]-403 1 P.T.O.

Tiffin Allowance 500 p.m.
Transport Allowance 1,000 p.m.
Bonus 20,000 p.a.
Commission 15,000 p.a.
Free Refreshment in the office for 5,000 p.a.
Free Meals for 270 working days costing 150 per meal
Mobile Phone Facility 900 p.m.
Laptop Worth 10,000 p.a.
She has been provided with Rent Free Accommodation in Kolkata. The
house was allotted to her with effect from 1-5-2010 which she could occupy
only on 1-6-2010. The employer is collecting Rs. 1,000 p.m. from her for
accommodation. She has also been provided with 1800 cc along with driver
for both private and office purposes.
Q.6) Mr. Suraj is the proprietor of a business. His Profit and Loss Account
for the year ending on 31st March, 2011 is as follows :
Profit and Loss Account
Rs. Rs.
To Establishment 9,600 By Gross Profit 1,01,680
To Rent, Rates and Taxes 5,800 By Interest on Govt.
Securities 10,800
To General Charges 1,500 By Rent from House
Property 10,800
To Household Expenses 3,460
To Commission 3,000
To Discount and
Allowances 900
To Provision for Bad
Debs 2,400
To Postage and Telegrams 540
[4072]-403 2 Contd.

Rs. Rs.
To Law Charges 900
To Advertising 3,100
To Gifts and Presents
to Employees 300
To Fire Insurance
Premium (for goods) 720
To Sales Tax paid 2,900
To Repairs and
Renewals
(for House Property) 960
To Loss on Sale of
Motorcar (used for
private purposes) 3,600
To Life Insurance
Premium 3,580
To Wealth Tax 1,480
To Interest on Capital 700
To Audit Fees 600
` To Interest on Bank
Loan 2,760
To Provision for
Depreciation 5,000
To Provision for
Income Tax 7,800
To Net Profit 61,680
1,23,280 1,23,280
Other Information :
(1) Actual Bad Debts written-off during the year Rs. 1,100.
(2) Amount of Income Tax actually paid during the year is Rs. 8,400.
(3) Depreciation allowable as per Income Tax Rules is Rs. 3,400.
(4) Advertising Expenses include Rs. 1,100 spent on special advertising
compain to open a new shop in the market.
[4072]-403 3 P.T.O.

(5) Law Charges are in connection with protection of a Trademark.
(6) Mr. Suraj carries on his business in a rented premises, half of which
is used as his Residence Rent, Rates and Taxes include Rs. 4,800
paid as rent of the premises during the year.
(7) Bank Loan is taken for business purposes.
Compute the Business Income of Mr. Suraj for the Assessment Year
2011-12.
Q.7) Chandan working in a Limited Company in Mumbai has furnished the
following details of his income for the year ended March 31, 2011 :
(1) Basic Salary Rs. 13,200 p.m.
(2) Bonus equal to six months basic salary.
(3) Transport Allowance (for coming to office and going back to
his residence) at Rs. 650 p.m.
(4) Entertainment Allowance Rs. 450 p.m.
(5) Received House Rent Allowance of Rs. 2,000 p.m. from the employer
but he paid a rent of Rs. 2,500 p.m.
(6) Personal Medical Bills of Rs. 10,000 were reimbursed by the employer.
His treatment has been done in a private nursing home not belonging
to the employer.
(7) His contribution to the recognised Provident Fund is Rs. 19,968 and
the employer contributes and equal amount. The interest credited to
the Provident Fund Account at 9.5% p.a. is Rs. 7,410.
(8) Interest on Government Securities Rs. 3,000 (Gross).
(9) Income from units of the Unit Trust of India Rs. 5,500.
(10) Interest on Bank Deposits received Rs. 3,000.
(11) Donation to Prime Minister’s National Relief Fund Rs. 2,500.
(12) Donation to the Government for Promotion of Family Planning
Rs. 2,000.
(13) Life Insurance Premium paid during the year Rs. 4,200.
Compute the Taxable Income and Tax Liability for the Assessment Year
2011-2012 of Mr. Chandan.
[4072]-403/4

[4072]-404
INTERNATIONAL BUSINESS
(New 2008 Pattern)
Instructions :
(1) Q. No. 7 is compulsory.
(2) Solve any four questions from Q. No. 1 to 6.
(3) Draw neat, clean and properly named diagrams wherever
necessary.
Q.1) What is GATT ? Explain in detail. [15]
Q.2) What is CRA ? “The study of CRA is essential before the company
is going to be MNC.” Explain in detail. [15]
Q.3) What is L/C or LOC ? “It is an important tool in an International
Trade.” Explain in detail. [15]
Q.4) What is SEZ ? Explain its role in International Business. Also
shortlist five SEZ’s in India. [15]
Q.5) “IMF plays crucial role in International Finance.” Explain in detail. [15]
Q.6) What is EXIM ? Explain the Indian EXIM Policy after 1991 in detail. [15]
(a) WTO
(b) Balance of Payments
(c) SAARC
(d) NAFTA
(e) Anti-dumping Policies
[4072]-404/1

[4072]-405
MANAGEMENT INFORMATION SYSTEM
(New 2008 Pattern)
Instructions :
(3) Give illustrations wherever necessary.
Q.1) Solve any five : [60]
(a) Define System. Explain in detail Sub-systems.
(b) Explain Quality of Information and Value of Information in
detail.
(c) Define MIS. Explain in detail MIS as an Integrated System.
(d) Explain Concept of Control System and state types of Control
Systems.
(e) Explain Marketing MIS with suitable diagram.
(f) Explain Concept of Static and Dynamic Models.
(g) What is DSS ? Differentiate between MIS and DSS.
(a) Benefits of EIS
(b) Modelling Process
(c) Decision-making Tools
(d) Life Cycle Approach
(e) MIS and Other Academic Disciplines
(f) Open and Closed System
[4072]-405/1

[4072]-406
SERVICES MANAGEMENT
(Old 2004 Pattern)
Instructions :
(2) Attempt any four out of the remaining.
Q.1) (A) Differentiate between Tangible and Intangible Goods. [10]
(B) Discuss the nature of Demand and Supply in Services Industry. [10]
Q.2) Discuss Retail Sector with respect to Marketing Mix. [15]
Q.3) Explain the importance of people, process and physical evidence in
relation to Service Sector. [15]
Q.4) What is ISO ? Discuss various ISO Standards in details. [15]
Q.5) Which are the Determinants of Service Quality ? Explain TQM. [15]
(a) Benchmarking
(b) Empowerment
(c) Insurance Services
(d) Services Marketing Environment
(e) Information Technology Sector
[4072]-406/1

[4072]-501
B. B. A. ( Semester - V ) Examination - 2011
SUPPLY CHAIN AND LOGISTICS
(New 2008 Pattern)
Instructions :
(2) Answer any four out of the remaining.
Q.1) (A) “Marketing Channels perform various important functions.”
Explain. [10]
(B) What are the various participants in Physical Distribution ? [10]
Q.2) Describe the process of selecting the Channels of Distribution in
International Market. [15]
Q.3) What is Wholesaling ? Give its importance and types in details. [15]
Q.4) What is Logistics Management ? Explain the objectives, components
and its significance. [15]
Q.5) Explain EOQ Model and solve the following problem :
A Automobile Company procures rubber parts from a local firm. It
is consumed at a average rate of Rs. 100 per month. If the procurement
cost is Rs. 35 per order and the cost of holding stock is Rs. 1.20
per part per year.
(a) Determine the quantity that should be procured at a time to
optimize the cost involved.
(b) If the consumption of the above part increases to 20 numbers
per day, its actual inventory cost increases by Re. 0.01 per unit
per day. What will be its revised EOQ ? [15]
[4072]-501 1 P.T.O.

(a) Indirect Marketing Channel Types
(b) Inventory
(c) Horizontal Marketing System
(d) New Trends in Retailing
(e) Carrying and Forwarding Agent
[4072]-501/2

[4072]-502
ENTREPRENEURSHIP DEVELOPMENT
(New 2008 Pattern)
Instructions :
Q.1) Explain in detail the functions of Entrepreneur. [15]
OR
Q.1) (A) What do you mean by Divergent Thinking Mode ? [07]
(B) Explain various tools used in Divergent Thinking Mode. [08]
Q.2) What do you mean by the term ‘Project Feasibility Study’ ? Explain
various aspects of Project Feasibility Study. [15]
OR
Q.2) Write a detailed note on the functions of Maharashtra Centre for
Entrepreneurship Development. [15]
Q.3) Explain the following schemes offered by Government : [15]
(a) RUGMI
(b) Seed Capital Scheme
OR
Q.3) Highlight the Entrepreneurial Qualities of Vitthal Kamat. [15]
[4072]-502 1 P.T.O.

Q.4) (A) Briefly discuss the Problem of Unemployment. [07]
(B) Discuss Entrepreneurial Career as an option. [08]
OR
Q.4) What do you mean by Environmental Scanning ? Highlight its
objectives and benefits. [15]
Q.5) Write notes on any four of the following : [20]
(a) Angel Funding
(b) Entrepreneurial Competencies of Shri Pramod Chaudhari
(c) Importance of Business Plan
(d) Maharashtra Industrial Development Corporation (MIDC)
(e) Return on Investment
(f) Prime Minister Employment Generation Programme (PMEGP)
(g) Entrepreneurial Qualities of Anu Aga
(h) District Industries Centre (DIC)
[4072]-502/2

[4072]-503
BUSINESS ETHICS
(New 2008 Pattern)
Instructions :
Q.1) Examine the following situations and explain the ethical code in it : [20]
(a) Seeing the disaster in Japan and its nuclear radioactive spread
all over. What will be the role of other countries with such plants
in their territory to avoid disaster ?
(b) If a hotel is functioning with a greater number of tourists visiting
it from all over the world. What are the protective ethical measures
taken by that hotel for the tourists ?
(c) For a farmer to grow a crop is his eiveli-hood, what ethical
practice he will keep in mind to grow that crop, if he is going
to export it ?
(d) Advertisement as a source of reaching the consumer, what all
ethical code should be applied by an Advertiser ?
Q.2) Define Ethics. Explain nature and importance of Ethics. [15]
Q.3) What is Corporate and Subordinate Responsibility ? Explain with
example or a case to support the answer. [15]
Q.4) What is the relationship between Justice, Economic Systems and
Ethics ? Elaborate with suitable examples. [15]
[4072]-503 1 P.T.O.

Q.5) What is Environmental Protection ? Explain Polluting Activities in brief. [15]
Q.6) What is Utilitarianiasm ? How it is applicable in business ? [15]
Q.7) Short notes : (Any Three) [15]
(a) Caveat Emptor
(b) Bidding
(c) Hypocratic Oath
(d) Whistle Blowing
(e) Concept of Marketing
[4072]-503/2

[4072]-504
RESEARCH METHODOLOGY
(Tools and Analysis)
(New 2008 Pattern)
Instructions :
(3) Draw figures wherever required.
Q.1) What is Primary Data ? Explain the Primary Data Collection Tools. [15]
OR
Q.1) What is Research ? Explain the steps involved in conducting Research. [15]
Q.2) Explain the following : [15]
(a) Scaling of Data
(b) Tabulation
(c) Data Coding
OR
Q.2) What is a Research Report ? Explain the format of Research Report. [15]
Q.3) What is the use of Computers in Research ? Explain. [15]
OR
Q.3) Define Hypothesis. Explain the characteristics of a Hypothesis. [15]
Q.4) State and explain any five sources of Secondary Data Collection. [15]
OR
Q.4) Define Sampling. Explain the types of Sampling used in Research. [15]
[4072]-504 1 P.T.O.

(a) Importance of Research
(b) Hypothesis Testing
(c) Research Papers
(d) Types of Research
(e) Research Design
(f) Research Problem
[4072]-504/2

[4072]-505
ANALYSIS OF FINANCIAL STATEMENTS
(Specialisation - I : Finance)
(New 2008 Pattern)
Instructions :
Q.1) What do you mean by Financial Statements ? How the Analysis of
Financial Statements is useful to the Management ? [15]
OR
Q.1) (A) How Cash Flow Statement is prepared ? [07]
(B) Explain the Utility of Ratio Analysis with suitable examples. [08]
Q.2) Discuss the following methods of Analysis in detail : [15]
(a) Common Size Statement
(b) Trend Analysis
(c) Fund Flow Statement
OR
Q.2) (A) Explain different Turnover Ratios and its utility in detail. [07]
(B) Explain the importance and utility of Comparative Statement. [08]
(a) Solvency Ratio
(b) Contingent Liabilities
(c) Changes in Working Capital
(d) Funds from Operation
(e) Vertical Format of Balance Sheet
[4072]-505 1 P.T.O.

Q.4) The following figures related to the trading activities of Hind Traders
Limited for the year ended 31st March, 2011 :
Balance Sheet as on 31st March, 2011
Liabilities Amt. Assets Amt.
Equity Share Capital 1,40,000 Goodwill 1,40,000
Preference Share Capital 2,80,000 Fixed Assets (Net) 10,50,000
Reserves 2,80,000 Cash 70,000
Long Term Debt 8,40,000 Debtors 3,50,000
Creditors 2,80,000 Stock 4,90,000
Bills Payable 1,40,000
Outstanding Expenses 40,000
Provision for Tax 1,00,000
21,00,000 21,00,000
Profit and Loss A/c. for the year ended 31st March, 2011
Particulars Amt. Amt.
Sales :
Cash 2,80,000
Credit 11,20,000
14,00,000
Less : Cost of Goods sold 8,40,000
Gross Profit 5,60,000
Less : Expenses :
Selling, Administrative and General Expenses 1,40,000
Depreciation 98,000
Interest on Long Term Debt 42,000 2,80,000
Profit before Taxes 2,80,000
Less : Taxes 1,40,000
Profit after Taxes 1,40,000
[4072]-505 2 Contd.

Evaluate the Company’s Performance with the help of following
ratios :
(a) Current Ratio
(b) Acid Test Ratio
(c) Debtors Turnover Ratio
(d) Stock Turnover
(e) Debts to Total Capital Ratio
(f) Gross Profit Margin
(g) Net Profit Margin [20]
Q.5) From the following Balance Sheet of Bharat Ltd., Prepare a statement
showing Sources and Application of Funds : [15]
Balance Sheet
Liabilities 31-3-2010 31-3-2011 Assets 31-3-2010 31-3-2011
Share Capital 11,00,000 12,00,000 Goodwill 2,00,000 1,70,000
Debentures 6,00,000 3,00,000 Land and
Building 6,20,000 8,60,000
General Reserve 2,00,000 3,00,000 Plant and
Machinery 6,00,000 8,00,000
Profit and Loss Stock 2,50,000 3,00,000
A/c. 1,40,000 2,90,000
Income Tax Debtors 3,00,000 2,40,000
Provision 1,20,000 2,10,000
Creditors 40,000 60,000 Cash 2,50,000 24,000
Bills Payable 20,000 30,000 Preliminary
Expenses 30,000 20,000
Provision for
Doubtful Debts 30,000 24,000
22,50,000 24,14,000 22,50,000 24,14,000
[4072]-505 3 P.T.O.

Additional Information :
(1) Dividend of Rs. 1,10,000 was paid during 2010-11.
(2) A Part of Machinery Costing Rs. 10,000 (Accumulated Depreciation
on that Rs. 5,000) was sold for Rs. 7,000.
(3) Depreciation for the year was provided as under :
Land and Building – Rs. 30,000
Plant and Machinery – Rs. 50,000
(4) Income Tax paid during the year Rs. 1,20,000.
[4072]-505/4

[4072]-506
SALES MANAGEMENT
(Specialisation - I : Marketing)
(New 2008 Pattern)
Instructions :
Q.1) (A) “The purpose of Sales Training is to achieve improved Job
Performance.” Discuss. [10]
(B) Explain the different Areas of Sales Training. [10]
Q.2) Explain the specific characteristics of a Successful Salesman. [15]
Q.3) What do you mean by ‘Personal Selling’ ? Discuss the tools and
techniques for Effective Personal Selling. [15]
Q.4) What is Sales Forecasting ? Explain the different methods of Sales
Forecasting used in various organisations. [15]
Q.5) Design a Selection Process of Sales Personnel. [15]
[4072]-506 1 P.T.O.

(a) Non-monetary Compensation
(b) Sales Defections
(c) Sales Contest
(d) Sales Records
(e) Sales Manager’s Functions
[4072]-506/2

[4072]-507
HUMAN RESOURCE MANAGEMENT - PRINCIPLES AND FUNCTIONS
(Specialisation - I : Human Resource Management)
(New 2008 Pattern)
Instructions :
(2) Answer any four questions from the rest.
(4) Draw diagrams / sketch wherever necessary.
Q.1) Define the term Human Resource Management. Explain its objectives and
functions.
Q.2) Define Manpower Planning. Explain its objectives and process.
Q.3) What is Recruitment ? State various Sources of Recruitment.
Q.4) Differentiate between Training and Development. What are the different
methods of Training Programme ?
Q.5) What is Performance Appraisal ? Explain various methods to evaluate the
Performance of the Employee.
Q.6) Explain the term Personnel Audit. State its importance.
[4072]-507 1 P.T.O.

(a) Personnel Record
(b) Promotion Policy
(c) Role of HRM
(d) Labour Turnover
(e) Transfer Policy
(f) HR Accounting
[4072]-507/2

[4072]-508
MANAGEMENT OF SERVICES
(Specialisation - I : Service Sector Management)
(New 2008 Pattern)
Instructions :
Q.1) (A) Explain in detail various Service Characteristics. [10]
(B) What is the role of Services in the Development of Indian
Economy ? [10]
Q.2) Discuss in detail various factors responsible for Growth of Service
Sector in India. [15]
Q.3) What are the Levels of Customer Expectations ? Discuss the Ways
to Manage Customers Expectations. [15]
Q.4) Define Service Forces. Explain various Ways of Designing Service
Forces. [15]
Q.5) Which are the prominent challenges in International Market for
Services in the Era of Globalization ? [15]
[4072]-508 1 P.T.O.

(a) Service Customization
(b) Waiting Line Reservation
(c) Service Productivity
(d) Indian Tourism Industry
(e) Service Quality
[4072]-508/2

[4072]-509
AGRICULTURE AND RURAL DEVELOPMENT
(Specialisation - I : Agriculture Business Management)
(New 2008 Pattern)
Instructions :
Q.1) What are the characteristics of Indian Agriculture ? [15]
OR
Q.1) What is the role of Agriculture in Indian Economy ? [15]
Q.2) Explain the role played by Regional Rural Banks in Agriculture and
Rural Development in India. [15]
OR
Q.2) “Co-operative Societies cater the needs of Agri-business.” Explain. [15]
Q.3) State the importance of PDS achieving the Food Security in India. [15]
OR
Q.3) Discuss National Rural Employment Guarantee Act (NREGA). [15]
Q.4) “Drip and Sprinkle Irrigation System is need of the time.” Explain. [15]
OR
Q.4) What is the importance of Agricultural Taxation ? [15]
[4072]-509 1 P.T.O.

(a) Cottage Industry
(b) NABARD
(c) Tenancy Reforms
(d) Self Help Groups
(e) PACS
(f) Mechanisation of Agriculture
[4072]-509/2

[4072]-51
ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT
(Old 2004 Pattern)
Instructions :
Q.1) What qualities should an Entrepreneur have ? [15]
OR
Q.1) Enumerate the problems faced by Women Entrepreneurs. [15]
Q.2) “Development requires resources but resources alone do not produce
Development.” Examine functions of an Entrepreneur in the light of
this statement. [15]
OR
Q.2) (A) Define the term ‘Venture Capital Funding’. [05]
(B) Narrate the importance of Venture Capital Funding. [10]
Q.3) State and explain briefly aspects of Project Feasibility Report. [15]
OR
Q.3) Describe in detail the barriers to Entrepreneurship Development in
India. [15]
[4072]-51 1 P.T.O.

Q.4) Suggest measures to be taken for Developing Entrepreneurship in
India. [15]
OR
Q.4) Write a detailed note on nature, size and types of Industries suited
for Women Entrepreneurs. [15]
Q.5) Attempt any four of the following : [20]
(a) Entrepreneur V/s Manager
(b) Entrepreneurial Qualities of Late Shri B. G. Shirke
(c) Role of Women in Society
(d) Entrepreneur and Enterprise
(e) Schemes offered by IDBI for Entrepreneurs
(f) Challenges of Globalisation to Entrepreneurship Development
(g) Entrepreneurial Qualities of Late Padmashree Vikhe Patil
(h) Entrepreneur V/s Intrapreneur
[4072]-51/2

[4072]-510
LONG TERM FINANCE
(Specialisation - II : Finance)
(New 2008 Pattern)
Instructions :
(2) Solve any four from the remaining.
Q.1) (A) ‘A’ Limited has the following Capital Structure :
Equity Share Capital (2,00,000 shares) Rs. 40,00,000
6% Preference Shares Rs. 10,00,000
8% Debentures Rs. 30,00,000
Rs. 80,00,000
The Market Price of the Company’s Equity Share is Rs. 20. It is
expected that company will pay a dividend of Rs. 2 per share at
the end of current year, which will grow at 7% for ever. The tax
rate may be presumed at 50%. You are required to compute the
following :
(a) Weighted Average Cost of Capital based on existing Capital
Structure.
(b) The New Weighted Average Cost of Capital if the company
raises an additional Rs. 20,00,000, debt by issuing 10%
debentures. This would result in increasing the expected
dividend to Rs. 3 and leave the growth rate unchanged. But
the price of share will fall to Rs. 15 per share.
[4072]-510 1 P.T.O.

(B) A firm has sales of Rs. 10,00,000, Variable Cost of Rs. 7,00,000 and
Fixed Costs of Rs. 2,00,000 and Debt of Rs. 5,00,000 at 10% Rate
of Interest. What are the Operating, Financial and Combined
Leverages ?
If the firm wants to double its Earning Before Interest and Tax [EBIT],
how much of a rise in sales would be needed ?
Q.2) Explain the term Capitalisation. Also write the Concept of Under-
capitalisation with its causes and remedies.
Q.3) What are the different sources for Long Term Finance in Corporate Sector ?
Also elaborate its advantages and limitations.
Q.4) Discuss the principles governing Financial Plan with the Process of
Financial Planning.
Q.5) Can a firm have an Optimal Capital Structure ? Discuss any eight factors
relevant in determining the Capital Structure.
(a) Operating Leverage
(b) Owned Capital and Borrowed Capital
(c) Trading on Equity
(d) Consequences of Over-capitalisation
(e) Retained Earnings
(f) Types of Debentures
[4072]-510/2

[4072]-511
RETAIL MANAGEMENT
(Specialisation - II : Marketing)
(New 2008 Pattern)
Instructions :
Q.1) What do you understand by the term ‘Retail Strategies’ ? Elaborate upon
the different Retail Strategies that can be used by a Modern Retailer.
OR
Q.1) What do you understand by ‘Retail Communication Mix’ ? As a Manager
of a Retail Store, what steps would you take to ensure successful Retail
Communication ?
Q.2) What do you understand by the term ‘Marketing Channels’ ? Bring out
the importance and functions of the Marketing Channels in the Process
of Distribution.
OR
Q.2) Elaborate upon the role of I.T. in Retailing with special reference to
Electronic Data Exchange, Barcoding, RFID and Electronic Payment
System.
Q.3) Write an elaborate note on various types of ‘Retail Formats’.
OR
Q.3) Define Category Management. Elaborate upon the Process of Category
Management.
[4072]-511 1 P.T.O.

Q.4) What do you understand by the term ‘Floor Space Management’ ? As a
Manager of a Retail Store, what steps would you taken to ensure the best
utilisation of available space ?
OR
Q.4) What is ‘Integrated Marketing Channels’ ? Point out the similarities and
differences between Horizontal, Vertical and Multi-channel Marketing
Systems.
Q.5) Write short notes on any four of the following :
(a) Store Facade
(b) Site Selection
(c) In Store Promotion and Events
(d) Global Retailing Scenario
(e) Store Image Mix
(f) Store Design
[4072]-511/2

[4072]-512
HUMAN RESOURCE PRACTICES
(Specialisation - II : Human Resource Management)
(New 2008 Pattern)
Instructions :
Q.1) What is Compensation ? Explain the procedure of determination of
Compensation. [15]
OR
Q.1) Explain various provisions of the Factories Act, 1948 with regard
to Health and Safety of Workers. [15]
Q.2) How does a Learning Organisation differ from a Traditional
Organisation ? Explain the main features of Learning Organisation. [15]
OR
Q.2) Define Workers Participation in Management. What are the pre-
requisites for Effective Participation ? [15]
Q.3) What is Industrial Relations ? Explain the objectives and importance
of Industrial Relations. [15]
OR
Q.3) Define the term ‘Grievance’. Discuss the Grievance Procedure. [15]
[4072]-512 1 P.T.O.

Q.4) Define Collective Bargaining. Explain the Process of Collective
Bargaining. [15]
OR
Q.4) What is Discipline ? Explain the principles of a Good Discipline. [15]
(a) Wage Differentials
(b) Objectives of Labour Welfare
(c) Accident Costs
(d) Ethics in Organisational Development
(e) Participants in Industrial Relations
(f) Incentive Schemes
[4072]-512/2

[4072]-513
MARKETING SERVICES
(Specialisation - II : Service Sector Management)
(New 2008 Pattern)
Instructions :
Q.1) What is TQM ? Discuss the Process of TQM. [15]
OR
Q.1) Explain the Parameters in Pricing of Services. [15]
Q.2) Give the Guidelines for New Product Development. [15]
OR
Q.2) What are the characteristics of Service Marketing Environment ? [15]
Q.3) How to manage Service Competition ? [15]
OR
Q.3) What are the challenges to manage the people in Service Firms ? [15]
Q.4) Explain various Customer Satisfaction Techniques with suitable
examples. [15]
OR
Q.4) Explain the impact of New Economic Policy on Marketing Services. [15]
[4072]-513 1 P.T.O.

(a) Services Marketing Mix
(b) Right Service Culture
(c) Promotional Strategies
(d) Benchmarking
(e) Gaps in Service Quality
(f) Employee Satisfaction and Customer Satisfaction
[4072]-513/2

[4072]-514
INTERNATIONAL AGRICULTURAL SYSTEMS
(Specialisation - II : Agri-Business Management)
(New 2008 Pattern)
Instructions :
Q.1) Explain in detail the peculiarities of Farming Systems in Israel. [15]
OR
Q.1) Discuss the distinguishing characteristics of Farming Systems in : [15]
(a) China
(b) Israel
(c) America
Q.2) Explain the following in detail : [15]
(a) Concept of Genetically Modified Crops
(b) Importance of Genetically Modified Crops
(c) Criticisms faced by Genetically Modified Crops
OR
Q.2) What is Ecological Farming and Sustainable Farming ? Explain
in detail the following three major goals integrated by Sustainable
Farming : [15]
(a) Environmental Health
(b) Economic Profitability
(c) Social and Economic Equity
[4072]-514 1 P.T.O.

Q.3) Write a explanatory note on ‘Agreement on Agriculture’ and also
discuss its criticisms. [15]
OR
Q.3) Discuss the controversy regarding agricultural subsidies in context with
W.T.O. [15]
Q.4) Explain the following concepts : [15]
(a) Agricultural S.E.Zs.
(b) Agro Processing Zones
(c) Agro Export Zones
OR
Q.4) What is Agricultural S.E.Zs. ? Explain the S.W.O.T. Analysis for Indian
Agricultural S.E.Zs. [15]
(a) WTO and Indian Agriculture
(b) Export Potential of Agri Business
(c) Limitations of Ecological Farming
(d) Genetically Modified Crops and Human Health
(e) Difficulties faced by Indian Agro Export Zones
(f) Challenges for International Agricultural System
[4072]-514/2

[4072]-52
BUSINESS LAW
(Old 2004 Pattern)
Instructions :
Q.1) Give the definition of ‘Proposal’. Explain the legal rules as to the
Proposal. [15]
OR
Q.1) Define ‘Consent’. When the Consent is said to be Free ? Explain
various factors affecting Free Consent. [15]
Q.2) Discuss in brief the rules as to Transfer of Property in Goods. [15]
OR
Q.2) Define and explain ‘Condition’. What Conditions are implied in a
Contract of Sale ? [15]
Q.3) Define Cheque and Bill of Exchange. Distinguish between Cheque
and Bill of Exchange. [15]
OR
Q.3) Define and explain the Concept of ‘Endorsement’ on Negotiable
Instrument. Explain with illustrations different kinds of Endorsements. [15]
[4072]-52 1 P.T.O.

Q.4) Define a ‘Company’. What are the main features of a Company ? [15]
OR
Q.4) Explain in brief the composition and objects of Consumer Protection
Councils. [15]
(a) Undue Influence
(b) Essentials of Contingent Contract
(c) Unpaid Seller’s Lien
(d) Crossing of Cheque
(e) Features of Prospectus
(f) Kinds of Goods
(g) Restrictive Trade Practices
[4072]-52/2

[4072]-53
INTERNATIONAL BUSINESS AND NEW TRENDS
(Old 2004 Pattern)
Instructions :
Q.1) Discuss in detail the nature and scope of International Business. [15]
OR
Q.1) Explain in detail the Organisational Structure of WTO and WTO’s
role in Multilateral Trade Laws. [15]
Q.2) Discuss in detail various Import and Export Strategies. [15]
OR
Q.2) “Managing Business Functions Internationally is the need of the hour.”
Comment. [15]
Q.3) What is Globalization ? Explain its advantages and disadvantages
for Medium Scale Industries. [15]
OR
Q.3) Give a brief account of Doha Declaration of WTO. [15]
Q.4) Analyze the Theories and Environment relating to International Business. [15]
OR
Q.4) Why is Multinational Service Organization important in the present
scenario ? [15]
[4072]-53 1 P.T.O.

(a) Concept and Meaning of Globalization
(b) Potential of MNCs
(c) Difference between GATT and WTO
(d) Features and Stages of Globalization
(e) Marketing Strategies
(f) Potentials of Indian Companies in International Business
[4072]-53/2

[4072]-54
PERSONALITY DEVELOPMENT
(Old 2004 Pattern)
Instructions :
Q.1) What is Communication ? Explain Communication Process in detail. [16]
OR
Q.1) What do you mean by the term ‘Barriers in Communication’ ? How
will you overcome barriers in Communication ? [16]
Q.2) What are the determinants of Personality ? [16]
OR
Q.2) What qualities a person should possess to make a good ‘First
Impression’ ? Explain importance of a good ‘First Impression’. [16]
Q.3) Define Assertiveness. Describe the types of Assertiveness. [16]
OR
Q.3) Explain how will you develop Positive Thinking ? [16]
Q.4) Define ‘Presentation Skills’. Explain tips for making effective
Presentation. [16]
OR
Q.4) Define ‘Group Discussion’. Explain the merits and demerits of Group
Discussion. [16]
[4072]-54 1 P.T.O.

(a) Negative Thinking
(b) Gestures
(c) Eye Contact
(d) Passive Behaviour
(e) Handling Question-Answer Session in Presentation
(f) Making Good First Impression
[4072]-54/2

[4072]-55
SALES MANAGEMENT
(Specialisation : Marketing)
(Old 2004 Pattern)
Instructions :
Q.1) Define ‘Sales Management’. Discuss its importances and objectives. [15]
OR
Q.1) Define ‘Sales Manager’ and his place in Marketing Department.
Explain “Modern Sales Manager has to play more responsible role
than that of Traditional Sales Manager”. [15]
Q.2) What do you mean by ‘Sales Organisation’. Explain importance and
functions of Sales Organisation. [15]
OR
Q.2) Define ‘Sales Training’. State its importance and objectives. [15]
Q.3) “Sales Management achieves Personal Selling objectives through
Personal Strategy.” Explain. [15]
OR
Q.3) Discuss the Career Opportunities in Selling. What proposal do you
have for making selling as a more attractive career ? [15]
[4072]-55 1 P.T.O.

Q.4) What is ‘Sales Quota’ and ‘Sales Territory’ ? State types of Sales Quota
and explain necessity of Sales Territory. [15]
OR
Q.4) What are the different types of Incentives that are offered to the Sales
Force ? Explain their merits. [15]
(a) Functions of Sales Manager
(b) Qualities of Sales Executive
(c) On-line Marketing
(d) The Sales Grid
(e) Importance of Communication Skill in Personal Selling
(f) Principles of Good Training
[4072]-55/2

[4072]-56
ANALYSIS OF FINANCIAL STATEMENTS
(Old 2004 Pattern)
Instructions :
Q.1) What do you mean by ‘Financial Statements’ ? Discuss its need and
importance in detail. [15]
OR
Q.1) Explain the term ‘Factoring’. How it differ from Discounting of
Bills ? [15]
Q.2) What is Ratio Analysis ? How Ratios are classified ? [15]
OR
Q.2) Explain the meaning of Fund Flow Statement. State its advantages
and limitations. [15]
(a) Vertical Form of Balance Sheet
(b) Liquidity Ratios
(c) Credit Period
(d) Cash Flow Statement
(e) Discount Policy
[4072]-56 1 P.T.O.

Q.4) The following is the Balance Sheet of a Limited Company as on 31st
March, 2010 :
Balance Sheet as on 31-03-2010
Liabilities Rs. Assets Rs.
Share Capital 2,00,000 Land and Building 1,40,000
Profit and Loss A/c. 30,000 Plant and Machinery 3,50,000
General Reserve 40,000 Stock in Trade 2,00,000
12% Debentures 4,20,000 Debtors 1,00,000
Creditors 1,00,000 Bills Receivable 10,000
Bills Payable 50,000 Bank Balance 40,000
Total 8,40,000 Total 8,40,000
Calculate :
(a) Current Ratio
(b) Quick Ratio
(c) Inventory to Working Capital
(d) Debts to Equity
(e) Proprietary Ratio
(f) Capital Gearing Ratio
(g) Current Assets to Fixed Assets [15]
[4072]-56 2 Contd.

Q.5) From the following details relating to HV Ltd., prepare a statement
showing Sources and Application of Funds for the year ended 31st
March, 2010 : [20]
Balance Sheet of HV Ltd.
Liabilities 31-03-10 31-03-09 Assets 31-03-10 31-03-09
Share Capital 4,00,000 3,00,000 Goodwill 90,000 1,00,000
Reserve 1,00,000 80,000 Plant and
Machinery 4,29,250 2,98,000
Profit and Loss A/c. 50,000 30,000 Debenture
Discount 5,000 8,000
Debentures 1,00,000 1,50,000 Prepaid
Expenses 5,750 4,000
Income Tax Investments 60,000 1,00,000
Provision 40,000 50,000
Trade Creditors 70,000 90,000 Debtors 1,10,000 1,60,000
Proposed Dividends 40,000 30,000 Stock 80,000 50,000
Cash and Bank 20,000 10,000
Total 8,00,000 7,30,000 Total 8,00,000 7,30,000
(1) 15% depreciation has been charged on Plant and Machinery.
(2) Old Machine Costing Rs. 50,000 (Written down value
Rs. 20,000) have been sold for Rs. 35,000.
(3) A Machine Costing Rs. 10,000 (Written down value Rs. 3,000)
has been discarded.
(4) Rs. 10,000 profit has been earned by Sale of Investments.
(5) Debentures have been redeemed at 5% premium.
(6) Rs. 55,000 Income Tax has been paid during the year.
[4072]-56/3

[4072]-57
RETAIL MANAGEMENT
(Old 2004 Pattern)
Instructions :
(2) Attempt any four from the remaining.
Q.1) (A) What is the meaning of Retailing ? Explain the functions of
Retailer. [10]
(B) What are the key sectors of Retail in India ? [10]
Q.2) What are the factors that a retailer needs to take into account while
choosing a location for a Retail Store ? [15]
Q.3) Discuss ‘Supermarket’, ‘Hypermarket’ and ‘Speciality Store’ from the
point of view of their Size, Merchandise Offered and Retail Strategy. [15]
Q.4) What would be the Social and Economic Impact of ‘Organised Retail
in India’ ? [15]
Q.5) What is ‘Visual Merchandising’ ? Explain its importance in Retail
Business. [15]
Q.6) What do you understand by ‘Atmospheric and Retail Space
Management’ ? Explain. [15]
[4072]-57/1

[4072]-58
LONG TERM FINANCE
(Old 2004 Pattern)
Instructions :
Q.1) Define ‘Financial Plan’. Explain various steps in formulation of Financial
Plans.
Q.2) What do you mean by Under-capitalization ? State its causes and
remedy for the same.
Q.3) Define Cost of Capital. State various Implicit and Explicit Costs.
Q.4) Calculate Weighted Average Cost :
(a) Cost of the Project – Rs. 100 laces.
(b) Finance By – Rs. 40 laces By 9.5% debentures, Rs. 30 laces By
12% Preference Share Capital, Balance Rs. 30 laces by way of
deposits from public at 10.25%.
(c) Income Tax Rate applicable – 45%.
Q.5) Explain various internal and external factors that affect Capital Structure.
(a) Lease Finance
(b) Trading on Equity
(c) Combined Leverages
(d) Methods of Evaluation of Capital Expenditure Proposal
(e) Equity Cost of Capital
[4072]-58/1

[4072]-601
B. B. A. ( Semester - VI ) Examination - 2011
BUSINESS PLANNING AND PROJECT MANAGEMENT
(New 2008 Pattern)
Instructions :
Q.1) Define Forecasting. State various methods of Forecasting.
Q.2) Describe various methods of Planning. State various characteristics of Good
Plan.
Q.3) Explain Critical Path Method along with its advantages and limitations.
Q.4) Define ‘Project’. State various phases in Product Life Cycle.
Q.5) Explain various factors required to be consider in Project Planning.
Q.6) Define ‘Planning’. State its features, advantages and objectives of Planning.
(a) PERT
(b) Project Audit
(c) Crashing of Project
(d) Gantt Chart
(e) Project Termination Process
[4072]-601/1

[4072]-602
EVENT MANAGEMENT
(New 2008 Pattern)
Instructions :
(2) Solve any four questions from question nos. 2 to 7.
Q.1) (A) As an Event Manager, you have to organize an Inter Collegiate
Management Event. Plan the event with the help of 5 C’s of
Event Management. [10]
(B) What are the avenues to generate revenue from the Event ?
Explain with suitable examples. [10]
Q.2) What is Brand Building ? According to you, how event helps in
Building the Brand ? [15]
Q.3) Explain the following : [15]
(a) Pre-event Activities
(b) During Event Activities
(c) Post-event Activities
Q.4) Explain the term ‘Market in Events’ on the basis of Revenue
Generating and Non-revenue Generating Customers. [15]
Q.5) Explain Critical Success Factor Analysis. Discuss the strategic
alternatives arising from Competitive Analysis. [15]
Q.6) Explain the different criteria for selection of event venue along with
examples. [15]
[4072]-602 1 P.T.O.

Q.7) Short notes : (Any Three) [15]
(a) Ambush Marketing
(b) Outdoor Media
(c) Event Infrastructure
(d) Licensing and Merchandising
(e) Event Designing
[4072]-602/2

[4072]-603
MANAGEMENT CONTROL SYSTEM
(New 2008 Pattern)
Instructions :
(1) Q. No. 6 is compulsory.
(2) Attempt any four questions from remaining.
Q.1) Define Concept of Management Control. Discuss the nature of Control.
Q.2) Explain the Value of Information in Business Planning and Control Process.
Q.3) How does Production Control is different from Production Planning ?
Explain the functions of Production Planning and Control.
Q.4) How Computers are essential for MIS ? Discuss six generations of
Information System.
Q.5) What is Project Planning ? How do you Plan the Cost Dimensions in the
Project Management ?
Q.6) Write shorts notes : [4x4=16]
(a) Design of Management Control System
(b) PERT (Programme Evaluation and Review Technique)
(c) Tools and Techniques of Marketing Control
(d) Characteristics of Decision Support System
[4072]-603/1

[4072]-604
E-COMMERCE
(New 2008 Pattern)
Instructions :
Q.1) What is E-commerce ? Elaborate different types of E-commerce. [15]
Q.2) What do you mean by Website ? What are the different ways to
promote Websites ? [15]
Q.3) Explain the role of Intranet in B2B Applications with an example. [15]
Q.4) Explain the EDI Model with a neat diagram. [15]
Q.5) Explain Linking Objectives to Business Strategies in E-commerce. [15]
Q.6) Define Internet Marketing and also explain its techniques. [15]
(a) Goals of E-commerce
(b) Target E-mail
(c) Advantages and disadvantages of Internet
(d) Applications of EDI
(e) E-cycle of Internet Marketing
(f) E-governance
(g) Service Centre
[4072]-604/1

[4072]-605
FINANCIAL SERVICES
(Specialisation - III : Finance)
(New 2008 Pattern)
Instructions :
(2) Solve any four from Q. Nos. 2 to 7.
(a) Mergers and Types of Mergers
(b) Venture Capital
(c) Bills of Exchange
(d) Role of RBI as Regulatory Authority
(e) Commercial Paper
Q.2) What is Money Market ? Explain features and importance of Money
Market.
Q.3) Explain role, objectives and functions of Security and Exchange Board of
India (SEBI).
Q.4) Explain any three Financial Services in India.
Q.5) Explain the meaning of Stock Exchange. Discuss the functions and services
of Stock Exchange.
[4072]-605 1 P.T.O.

[4072]-605/2
Q.6) What do you mean by Zero-base Budgeting ? Explain its advantages
and limitations.
Q.7) What do you mean by Human Resource Accounting ? Explain any one
approach of HRA.

[4072]-606
ADVERTISING AND SALES PROMOTION
(Specialisation - III : Marketing)
(New 2008 Pattern)
Instructions :
Q.1) ‘Advertising alone never sales a Product or Service’. Discuss this
statement with examples. [15]
OR
Q.1) Define Advertising. Explain the functions of Advertising. [15]
Q.2) “Are the concepts of Brand Image and Brand Personality different ?”
Discuss. Explain with examples. [15]
OR
Q.2) Discuss the advantages and disadvantages of T.V. Advertising. [15]
Q.3) What factors are responsible for the rapid growth of Sales Promotion ?
What are its limitations which may also produce negative impact
on customers/consumers ? [15]
OR
Q.3) Discuss different types of Consumer Advertising. What are the
objectives of a National Advertiser ? [15]
Q.4) State and explain the essentials of a Good Copy. [15]
OR
Q.4) What is Physical Distribution ? State its role in Marketing. [15]
[4072]-606 1 P.T.O.

(a) Brand Equity
(b) DAGMAR Approach
(c) Publicity
(d) AIDA Model
(e) Objectives of Advertising
(f) Surrogate Marketing
(g) Tools of Sales Promotion
[4072]-606/2

[4072]-607
LABOUR LAWS
(Specialisation - III : Human Resource Management)
(New 2008 Pattern)
Instructions :
Q.1) Explain the scope and applications of the Employees Provident Fund Act,
1952.
Q.2) Explain the powers and duties of the Officers of E.S.T. Act, 1948.
Q.3) Illustrate on procedure and machinery of Compensation under the Act of
1923.
Q.4) Define Available Surplus. Explain the Bonus Eligibility in brief.
Q.5) Describe the Forfeiture of Gratuity and Governments Power of Examption
in Gratuity Act, 1972.
Q.6) Explain scope, object and conditions governing Payments of Compensation
under the Act, 1923.
(a) Employment Injury
(b) Bonus Commission
(c) Concept of Gratuity
(d) Constitution of Corporation E.S.I. Act
(e) Employees Pension Scheme Act, 1952
(f) Standing Committee of E.S.I. Act, 1948
[4072]-607/1

[4072]-608
SPECIAL SERVICES OF MARKETING IN INDIA
(Specialisation - III : Service Sector Management)
(New 2008 Pattern)
Instructions :
Q.1) (A) “Service Sector is dominating manufacturing sector.” Explain
with suitable examples. [10]
(B) Describe special features of Indian Tourism Market. [10]
Q.2) Discuss Banking Sector in detail. Enlist major players in India. [15]
Q.3) “To promote any services, planning and development is important.”
Explain this statement in the context of Insurance Services. [15]
Q.4) How Entertainment Services are being marketed in India ? What are
the prospective for Entertainment Marketing ? [15]
Q.5) “To improve the quality of medical services, an innovation in
Marketing Mix is prime need of the hour.” Explain this statement. [15]
Q.6) Develop suitable Promotion Mix for a Hotel in Metro City being as
a Marketing Manager. [15]
(a) Reasons for Growth of Service Sector
(b) Marketing Information System in Banks
(c) Marketing Medias in Health-Care Services
(d) Special Features of Educational Marketing
(e) Mobility Mix of Medicare Services
[4072]-608/1

[4072]-609
RECENT TRENDS IN AGRI. BUSINESS
(Specialisation - III : Agri. Business Management)
(New 2008 Pattern)
Instructions :
Q.1) Elaborate the impact of International Agri. Business on Indian
Economy. [16]
OR
Q.1) Explain the current scenario of Agricultural Research and Education
in India. Support your answer with suitable examples. [16]
Q.2) (A) Explain the existing position of Poultry Industry in India. [08]
(B) Write a note on Cotton Textile Industry. [08]
Q.3) Elaborate on the problems of Live Stock Management with special
reference to Cattle, Fisheries and Sericulture. [16]
OR
Q.3) Explain the meaning of Agricultural Marketing and Prerequisites of
a Good Marketing System. [16]
Q.4) Discuss Agro based Industries and their linkages to the Indian
Economy with suitable examples. [16]
OR
Q.4) Explain the elements of Processing of Agricultural Product and discuss
its problems. [16]
[4072]-609 1 P.T.O.

Q.5) Write short notes on any two of the following : [16]
(a) Wine Industry
(b) Contract Farming
(c) Agricultural Insurance
(d) Agricultural Finance
[4072]-609/2

[4072]-61
INDUSTRIAL RELATIONS AND LABOUR LAWS
(Old 2004 Pattern)
Instructions :
Q.1) Write a detailed note on Collective Bargaining Process.
Q.2) Explain General Funds under Trade Union Act.
Q.3) What is Adjudication ? Explain its 3-tier System.
Q.4) Define Industrial Relations. Write about evolution of Industrial Relations.
Q.5) Write about approval of Trade Union under Bombay Industrial Relation
Act.
(a) Recognisation of Trade Union
(b) Importance of WPM
(c) Conciliation
(d) Causes of Industrial Disputes
(e) Scope of Industrial Relation
(f) Approved Trade Union
[4072]-61/1

[4072]-610
CASES IN FINANCE
(Specialisation - IV : Finance)
(New 2008 Pattern)
Q.1) Jay Industries Ltd. is considering purchasing a new machine. Two
alternative models are under consideration. The comparative data of
the two machines are as follows :
Particulars Machine X Machine Y
Cost of Machine 3,00,000 5,00,000
Estimated Life 10 years 10 years
Estimated Saving is Scrap p.a. 20,000 30,000
Additional Cost of Supervision p.a. 24,000 32,000
Additional Cost of Maintenance p.a. 14,000 22,000
Cost of Indirect Material p.a. 12,000 16,000
Additional Savings in Wages p.a. 1,80,000 2,40,000
Rate of Taxation : 50% of the Profits. Assume Targeted Cost of Capital
@ 10%. As a Finance Executive advice Management regarding which
machine may be a profitable investment by calculating Annual Cash
Flow, Payback Period, NPV and PL. Total PV @ 10% for 10
years = 6.144. [20]
OR
Q.1) Excellent Co. is considering the purchase of new machinery. Two
alternative machines A and B have been suggested each costing
Rs. 4,00,000 and Rs. 4,50,000 respectively. Cash Inflows are expected
to be as follows :
[4072]-610 1 P.T.O.

Cash in flows at the end of the years :
Year Machine ‘A’ Machine ‘B’
(Rs.) (Rs.)
1 40,000 1,20,000
2 1,20,000 1,60,000
3 1,60,000 2,00,000
4 2,40,000 1,20,000
5 1,60,000 80,000
The Company’s Cost of Capital is 10%. As a Finance Manager
evaluate profitability of machines by calculating the following :
Payback Period, Discounted Payback Period, Net Present Value,
Profitability Index and Calculate IRR with the help of discounting
factor 15% and 20%.
Present Value of Re. 1 @ 10%, @ 15% and @ 20%.
Year PV @ 10% PV @ 15% PV @ 20%
1 0.909 0.870 0.833
2 0.826 0.756 0.694
3 0.751 0.658 0.579
4 0.683 0.572 0.482
5 0.621 0.497 0.402 [20]
Q.2) The following information is related to Parekh Industries Pvt. Ltd.,
Pune. Budgeted Sales (78,000 units) Rs. 46.80 lakhs. 25% Sales are
Cash Sales.
Analysis of Selling Price :
Rs.
Raw Material 60% of Selling Price
Direct Labour 6.00 per unit
Variable Overheads 1.00 per unit
Fixed Overheads 5 Lakhs
(including Rs. 1,10,000 as depreciation)
[4072]-610 2 Contd.

It is estimated that :
(a) Holding Period of :
Raw Materials – 3 weeks
Work-in-Process – 1 week
Finished Goods – 2 weeks
(b) Suppliers will give 4 weeks credit.
(c) Customers are allowed 4 weeks credit.
(d) Wages are paid after 4 weeks.
(e) Lag in payment of overheads will be 2 weeks.
(f) Cash in Hand Rs. 50,000.
Prepare a statement showing working capital requirement for a
year using cash cost approach. Year = 52 weeks. [15]
Q.3) JKL has the following capital structure as on 31st March, 2010 :
Sources Rs.
Equity Share Capital (2,00,000 shares) 40,00,000
11.5% Preference Shares 10,00,000
10% Debentures 30,00,000
Total 80,00,000
The equity share of the company sells for Rs. 20. It is expected that
the company will pay next year a dividend of Rs. 2 per equity share
which is expected to grow @ 5% p.a. Assume a 35% corporate tax
rate.
You are required :
(a) To calculate Weighted Average Cost of Capital (WACC) of the
company based on the existing capital structure.
(b) Calculate new WACC, if the company raises an additional
Rs. 20 lakhs debt by issuing 12% Debentures. This would result
in increasing the expected equity dividend to Rs. 2.40 and leave
the growth rare unchanged, but the price of equity share will
fall to Rs. 16 per share. [15]
[4072]-610/3

Total No. of Cases : 4] [Total No. of Printed Pages : 3
[4072]-611
CASES IN MARKETING
(Specialisation - IV : Marketing)
(New 2008 Pattern)
Instructions :
(1) Case No. 1 is compulsory.
(2) Solve any two cases from case nos. 2, 3 and 4.
Case No. 1 :
PAC India, a 100% subsidiary of USA based parent company, wants to
launch health drink for sports people and iced tea. Preliminary research
indicated that Indian public is becoming increasing health conscious and
cola market has become saturated.
Indias beverage market size is 720 million liters, which includes soft drinks,
tea, coffee and mineral water but does not include health drinks. In tetra
pack, the only success is Parle Agro’s FROOTI. PAC India intends
processing 250 tons fruits in first year to make health drinks, which will
be expanded upto 2000 tons by fifth year. After initial success of health
drink is ensured, it wants to launch iced tea.
Questions :
(a) Analyse the case [06]
(b) Design Marketing Mix Strategy for PAC India. [07]
(c) Advise Market Segmentation Strategy to PAC India. [07]
[4072]-611 1 P.T.O.

Case No. 2 :
You have been appointed as the Marketing Manager of a Health Club, having
its own international grade indoor swimming pool. In the last year, there
have been two deaths in the swimming pool. Public seriously doubts the
facilities at the swimming pool. The membership has been adversely affected.
The Management of the health club had appointed a Fact-Finding Committee.
Their suggestions / recommendations are not so helpful. They are :
(1) Reduce the membership fee to attract more members.
(2) Increase the membership fee to attract the upmarket membership.
(3) Try and hide the fact of deaths at the swimming pool from the publics
notice.
(4) Call press and the eminent public personalities and convince them that
the ‘deaths’ were due to no fault of the management or its swimming
pool facilities.
Questions :
(a) Analyze the case [05]
(b) As a Marketing Manager, which course of action will you take to
expand the membership of the swimming pool ? [10]
Case No. 3 :
Chairman of Hindustan Car Company is a man of conventions. He tells
his staff : “Look, modern marketing concepts are all useless. Agreed that
customer is the king but don’t depend on him to generate new product ideas.”
Head of product design section believes that great product ideas are born
in labs only. Ignore the ignorant customer. In this organisation. So far, only
sales function was considered important, you are appointed as the Marketing
Manager.
Questions :
(a) Analyze the case [05]
(b) Write a note in this capacity and context to the company’s chairman
explaining and justifying the new setup for marketing department you
have in mind. [10]
[4072]-611 2 Contd.

Case No. 4 :
A company wishes to launch a new tooth paste which can effectively prevent
cavities and tooth decay. But the tooth paste market is highly crowded with
multiple brands.
Questions :
(a) Assume you were to evolve a Marketing Communication Strategy,
which appeal or theme will you use and why ? [10]
(b) Discuss Promotional Budget Aspects. [05]
[4072]-611/3

[4072]-612
CASES IN HUMAN RESOURCE MANAGEMENT
(Specialisation - IV : Human Resource Management)
(New 2008 Pattern)
Instructions :
(1) Case No. 1 is compulsory.
(2) Solve any two cases from nos. 2 to 4.
Case No. 1 :
‘Ahuja Textile Sales Promotion Corporation’ is growing organisation and has
maintained good contracts with business houses in Punjab, U.P. and Union
Territory of Delhi. The corporation has on their staff a complement of 357 persons
and their head office is located at Amritsar. In addition to this staff, they have
peons, dusting boys, khalasis and delivery peons, in all numbering 32.
The establishment is covered under the Industrial Disputes Act, 1947.
The establishment is a small one but has three unions. Though one of the three
unions is just on paper and more or less defunct, the other two are quite active.
The management deals with one union, namely Ahuja Textiles Corporation
General Workers’ Union - a mixed union having all different categories as its
members. The management has recognised this union as they have substantial
membership and also capable of negotiating and implementing settlements when
arrived at. This union has a good hold on the workmen employed in the
Corporation. This Union, however, has very few members from the category of
office peons, delivery peons etc.
[4072]-612 1 P.T.O.

The second active union referred to above, is known as Ahuja Karmachari Sangh
and has a small membership. This union functioning in the establishment, though
not recognised, has most of employee in the category of office peons, delivery
peons, khalasis etc. as their members and in fact have a President (Santhok Singh)
who is a delivery peon known for his work and general smartness.
As the result of an earlier settlement with the recognised union, i.e. Ahuja Textile
Corporation General Worker’s Union, the office peons, delivery peons, khalasis
etc., were entitled for three cotton uniforms per year and woollen uniform (closed
collar coat and trousers) and one jersey (full sleeves) every three years.
The Ahuja Textiles Corporation General Worker’s Union, which a recognised
union, operating in the establishment, submitted a charter of demands, which
among others, included the following demands about the uniforms for office
peons delivery peons, khalasis etc. though the union did not have many employees
from this category as their members.
Demand for Uniforms :
(i) Woollen Uniform and Jersey should be provided once in two years
instead of three years as at present.
(ii) The price of Jersey to be purchased should be at least Rs. 90 or the
management should preferably give Rs. 90 in cash to each of the
employees entitled for such Jersey.
(iii) The price of the woollen cloth to be used for stiching uniforms should
not be less than Rs. 106 per metre.
(iv) The pattern of the uniform should be open collat coat and a trouser
as earlier prescribed.
The other union namely Ahuja Karmachari Sangh who have majority of office
peons, delivery peons and khalasis their members, submitted charter of demands
of general nature did not include any demand related to uniforms of peons etc.
Both the charters of demand were duly received by the management and properly
acknowledged. Though are Ahuja Karmachari Sangh was not recognised by the
management, they were discussing various matters with the union but used to
sign a settlement only with the recognised union. This time the position was
slightly peculiar in as much as demands relating to uniforms were raised by
recognised union having no hold on the categories entitled for uniform and the
union which had definite hold on aforesaid categories had not included any
demand for uniforms improved quality and more frequency.
[4072]-612 2 Contd.

Questions :
(a) Analyze the case in detail and suggest suitable title for the case. [10]
(b) Should the establishment agree to pay the amount in cash
(Rs. 90) in lieu of Jersey as demanded by the union ? [05]
(c) What advice you will give to the Manager in so far as demand for
change in the pattern of the coat, i.e. open collar instead of closed
collar is concerned ? What would be the basis of your
recommendation ? [05]
Case No. 2 :
You, Mr. A of Alfa Community, are a newly appointed manager of a workshop,
which has been categorized as an essential service. This means that the workshop
must function on all days. Rules lay down that at least, two individuals must
be on duty irrespective of their seniority or specifications. The workshop is
managed by an equal number of individuals of the two communities, Alfa and
Beta. A good tradition has been built, i.e. when one community has a festival,
the workers from the other community man the workshop and vice versa.
Recently, there were labour union election and Mr. B of Beta Community has
been elected as the leader. The new leader is reported to be very whimsical,
though very good at heart. Your day trial dawned when it came to light that
on Friday next, both the communities claim to be their religious day. Both the
communities want the other community to perform the duty on that day. While
Alfa Community banking on you; the others are equally sure of their union leader
from Beta Community winning the day for them. You realise that there have
been a lot of discussion and more negotiations and discussions are making the
situations worse. The attitude of both the parties are hardening and the last
discussion had ended as a war of words. You do not want to damage the good
relations between the two communities built over the years but still have to solve
the problem.
Questions :
(a) Analyze the case in detail and suggest suitable title for case. [10]
(b) What steps will you take in this case ? [05]
[4072]-612 3 P.T.O.

Case No. 3 :
A well-known financial house started an industrial unit using new technology
under the name of Siddheshwar Electronic Company. Their system of management
in general was of the old type where everything was centralised on personal
level. However, in the case of the new industry, due to various factors like
distance, time etc., the industry was allowed to develop on autonomous lines
and was put in charge of U.K. trained Engineer.
Considering the various aspects, the industry was developing well. But due to
lack of adequate attention of labour and industrial relations as strike developed,
it generated tention and fears among the executives both on the production side
and in other departments. Several engineers and executive left jobs including
the Labour Officer who felt insecure due to vacillation and interference from
top management.
Finally, the strike was resolved. But some workers were still under charge-sheets.
Their cases had been conducted by the New Labour Officer who had joined
at the height of the strike.
One day, the Factory Manager received a call from the Managing Director to
dismiss the new Labour Officer immediately. He solicited reasons at least to
justify his action, but to no avail. In fact before long, the Managing Director
came personally, went to the Labour Officer directly and gave him the dismissal
letter. The Labour Officer was recruited by the Factory Manager and so he went
to him but the Factory Manager could do nothing now.
Questions :
(a) Analyze the case and suggest suitable title for the case. [10]
(b) How should the cases of charge-sheeted employees be dealt with ? [05]
Case No. 4 :
Smt. Snehal Ramgade joined Nagesh Bank, Pune in 1999 as a clerk after
graduation. She completed her Bank Examination in 2004 and become eligible
for promotion. She was aspiring promotion and applied for the post of officer
but could not get promotion due to low score in the written test. She was
transferred to Solapur, her native place in 2006. Again she applied for the post
of officer (from promotion quota), but could not succeed. She started union
activities and elected as a president of local unit. She solved number of problems
of the members and naturally almost all the employees of the branch joined her
union. Since then she was become a problem to management.
[4072]-612 4 Contd.

In 2009, again she was not given promotion, though her score was more than
minimum in the written test stating that her score of personal interview was
less. In fact promotion was denied on the basis of confidential report of the
Branch Manager regarding her trade union activities.
Smt. Snehal Ramgade decided later or not to make any application for promotion
and devoted more time to the union activities. She also started her own business
as well as diverted deposit of business community to other banks. In 2011, Nagesh
Bank Management decided to promote Smt. Snehal Ramgade as an officer as
per the recommendation of the new Branch Manager and accordingly appointed
order was given, but unfortunately she refused to accept the order.
Questions :
(a) Analyze the above case and give suitable title. [10]
(b) Why did Smt. Ramgade refused the promotion ? [05]
[4072]-612/5

[4072]-613
CASES IN SERVICE SECTOR MANAGEMENT
(Specialisation - IV : Service Sector Management)
(New 2008 Pattern)
Instructions :
(2) Solve any two from Q. Nos. 2 to 4.
Q.1) In an airline it was observed on a particular route that 40% of
passengers did not finish their meals. On the feed back passengers
rated meal quality and no further details were found.
(a) Suggest a Strategy for Research for Non-concussion of Meals.
(b) Design a suitable questionnaire. [20]
Q.2) SMS in India are an acceptable way in communicating. Consumers
are constantly bombarded with SMS messages by various firms
consumer can choose ‘Do not disturb’ facility offered by mobile
service operators, even then customers have no respite.
Analyse the situation from service ethics view point. [15]
Q.3) In train the crew is serving the meals and the staff is clumsy. While
the meal is being served, the coffee spills over on of the guest. There
is little apology on the part of the crew.
(a) Discuss the attitude problem with train crew.
(b) Analyse the situation. [15]
[4072]-613 1 P.T.O.

Q.4) A Multinational Bank claims that it provides 24/7 service on on-line
banking facilities. A customer visits a bank and ask for half yearly
statement. The staff at the counter is rude and tells him to come back
later. The customer files a complaint by calling customer service but
he does not get any response from the bank for six months.
What kind of service complaint handling issues would you like to
raise here with the bank. [15]
[4072]-613/2

[4072]-614
CASES IN AGRI. BUSINESS
(Specialisation - IV : Agri. Business Management)
(New 2008 Pattern)
Instructions :
(2) Solve any two from the remaining three.
Q.1) Amar is a progressive farmer in Kolhapur, who wishes to export his
agricultural products by processing them. He needs proper guidance
in this regard. Supposing he has approached you for guidance, guide
him by elaborating following points :
(a) Finance
(b) Types of Products available for Processing
(c) Methods of Processing
(d) Export Procedure [20]
Q.2) Ram is a farmer in Uttar Pradesh. His livelihood is entirely dependent
on the 2 acres of agricultural land. The Government of Uttar Pradesh
decides to acquire agricultural land for road development project.
Ram’s land is also acquired and he was offered meager compensation.
Ram decides to agitate against land acquisition. Analyze the case and
suggest a suitable solution to it. [15]
Q.3) Suresh is a farmer who main crop is vegetables. He sends his
vegetables to Market Yard which gives him minimum rate for his
products. He decides to for Retailing of his vegetables without sending
it to Market Yard. Suggest to him the modern techniques of marketing
and the care that has to be taken while entering into retail market. [15]
[4072]-614 1 P.T.O.

Q.4) Sitapur is ideal village. The main business of the village is Agriculture.
The villagers in Panchayat discuss the issue of water conservation and
decide to form Water Conservation Society. Suggest them various
techniques of Water Conservation and the advantages of each technique. [15]
[4072]-614/2

[4072]-63
PURCHASING AND MATERIALS MANAGEMENT
(Old 2004 Pattern)
Instructions :
Q.1) Describe the Interface of Materials Management with other Functional
Areas of Management.
OR
Q.1) What is Forecasting ? State the limitations of Forecasting Techniques.
Q.2) What is ‘Inventory’ ? Explain the essentials of good Inventory Control
System.
OR
Q.2) Explain Concept of ‘ABC Analysis’. State the importance of ABC Analysis
in Materials Management.
Q.3) Explain the term ‘Materials Requirement Planning’. State the advantages
and limitations of Materials Requirement Planning.
OR
Q.3) What is ‘Purchase Cycle’ ? Describe the important activities involved in
Purchase Cycle.
Q.4) What is ‘Codification of Materials’ ? State various methods of Codification
of Materials.
OR
Q.4) Define ‘Materials Handling’. Explain the important principles of Material
Handling System.
[4072]-63 1 P.T.O.

Q.5) Write short notes :
(a) Objectives of Materials Management
(b) Importance of VED Analysis
(c) Bill of Materials
(d) Use of Software Packages in Materials Management
[4072]-63/2

[4072]-64
BUSINESS ETHICS
(Old 2004 Pattern)
Instructions :
Q.1) Examine the following situations and decide whether actions in them
are ethical or unethical. Justify your decision : (Any Four) [20]
(a) Sunil working in a company tries to disclose the illegalities in
the company to his superior, but is not taken seriously. Again
he tries to inform and the result is he looses his job with no
proper clear reason given to him.
(b) Raju Ram Lingam imprisoned, for the Popular Satyam Scam
he had confessed, is bailed out on medical grounds.
(c) Insurance Companies Mediclaim Policies are being deceived by
Hospital by claiming higher amounts of bills, then the original
existing amount.
(d) A techie of 35 years age of Pune, suffering from cold and cough
was taken to a doctor for Swine Flue Vaccine. Doctor gave the
Vaccine after which the techie succumbed to death.
(e) Recent oil spill for 3 consecutive days from MSC Chitra which
collided with M. V. Khalija on 7th August, 2010 in the sea of
Mumbai polluting the shores of Colaba, Raigad, Elephanta and
Mangroves in Navi Mumbai. Secretary of Environment Valsa
Nair has said Rs. 3 crores are sanctioned for cleaning up process.
(f) Besides the injurious factors in tobacco resulting in severe
diseases like disability, mouth cancer etc. Still the Tobacco
Companies in India are functioning in a normal way.
[4072]-64 1 P.T.O.

Q.2) How can individuals and corporates discharge their responsibility for
reducing pollution ? [15]
Q.3) Explain the terms : Internal Whistle Blowing, Governmental Whistle
Blowing, Corporate Whistle Blowing. [15]
Q.4) Ethical and Unethical Practices in Pricing. Explain. [15]
Q.5) Describe the role of Advertising in Modern Business. [15]
Q.6) Why is the use of Insider Information in Stock Market Transactions
Unfair and Unethical ? [15]
Q.7) Discuss the Contribution of Business to the Building of an Ethical
Society. [15]
[4072]-64/2

[4072]-65
ADVERTISING AND SALES PROMOTION
(Old 2004 Pattern)
Instructions :
Q.1) State the different Medias. Explain role of Newspaper as Mass Media of
Advertising.
Q.2) Explain how Advertising can be used to change and strengthen the attitude
of the Consumers. Give suitable examples.
Q.3) What are the objectives of a Copy ? State essentials of a Good Copy.
Q.4) Explain the significance of Public Relations for the Organisation. Explain
with an example.
Q.5) Explain Sales Promotion. Explain the objective of Sales Promotion. State
various types of Sales Promotion.
Q.6) What is Advertising ? Explain functions of Advertising. State the objectives
of Advertising.
(a) Exhibitions as a Form of Media
(b) Digital Media
(c) Distinguish between Advertising and Publicity
(d) Marketing Mix
(e) Significance of Advertising Appropriations
(f) Umbrella Campaign
[4072]-65/1

[4072]-66
FINANCIAL SERVICES
(Specialisation - Finance)
(Old 2004 Pattern)
Instructions :
(2) Solve any four from the remaining.
(a) Venture Capital
(b) Certificate of Deposit (CD’s)
(c) Zero Based Budgeting
(d) Factoring Services
(e) Dematerialization of Shares
(f) National Stock Exchange (BSE)
Q.2) Explain in brief the role of following Regulatory Authority : (Any One)
(a) Security and Exchange Board of India (SEBI)
(b) Reserve Bank of India (RBI)
Q.3) What is Money Market ? Distinguish between Money Market and Capital
Market.
[4072]-66 1 P.T.O.

Q.4) What is Foreign Exchange Market ? Explain its nature and functions.
Q.5) What do you mean by ‘Mutual Fund’ ? Explain the significance and types
of Mutual Fund.
Q.6) Explain the effect on Indian Financial Market after Financial Reforms since
1991.
Q.7) Explain in detail IPO (Initial Public Offer) Procedure.
[4072]-66/2

[4072]-67
CASES IN MARKETING
(Old 2004 Pattern)
Instructions :
(1) All cases are compulsory.
Case No. 1 : [20]
Mrs. Patil, General Manager of Hong Kong Bakeries Ltd. in Pune was
concerned with the problem of designing a distribution system for the
company product. She had in her mind four alternative distribution plans
and she was working on economics, efficiency and effectiveness of each
of them. She wants to arrive at a decision after careful examination of the
entire pro and cons.
The major objective of the company were to make bread eating more popular
both in the urban and rural areas, to raise nutritional standard of the people
and in doing so to run the unit on commercial basis. The investment of
the company was to the tune of 10 lakhs rupees. The company not only
manufactures plain bread but undertakes the production of many allied
products such as sandwich bread, milk bread, toast, sweet buns etc.
The company has installed most up-to-date machinery and appointed trained
workers for manufacturing quality products. However, it is facing a keen
competition from many other units in the same line.
While deciding about the distribution system Mrs. Patil laid down the basic
objectives.
[4072]-67 1 P.T.O.

Being a convenience product, fresh bread must reach the final consumer
with last possible effort on his part. The time lag between production and
consumer purchase should be achieved at an economical cost to ensure a
competitive position for the company.
The alternative distribution plans under consideration of Mrs. Patil were as
under :
(a) Sole Distribution Selling to Retailer.
(b) Direct Distribution to the Consumer.
(c) Direct Distribution to Retailer.
(d) Engaging Wholesaler to Distribute to Retailer.
Evaluate the distribution alternatives available to the company in the light of
their costs and effectiveness which plan would you finally adopt and why ?
Case No. 2 : [15]
‘Super Luggage Ltd.’ a famous bags and baggage manufacturer. Company,
is facing a serious set back in the market. Reason for this is, a very strong
dealer promotion scheme employed by ‘Hawana Luggage Ltd.’ a rival
company. This company is even offering a week-long trip to Singapore for
two, to the dealers, if they sell 30,000 pieces in a year.
M/s. Super Luggage Ltd. always stressed on giving discuss to actual
consumer, besides offering them the superior product and service. Now they
do not know how to handle the aggressive promotion of their rival firm.
The company appoints you as a Marketing Consultant.
(a) Analyse the case with suitable title.
(b) How would you offer a sound marketing advice with special reference
to the promotion policy.
Case No. 3 : [15]
Mahesh was a graduate with innovative mind and abilities. He had developed
a detergent which could wash clothes better and was less harmful to fabric.
The detergent was developed in two colours, the blue shade costing Rs.
50/kg and the ivory shade costing Rs. 40/kg. To Mahesh both these varieties
[4072]-67 2 Contd.

[4072]-67/3
were absolutely identical in properties except the shades. Mahesh was ready
to offer 20% commission to wholesalers on the selling price of Rs. 75/kg
of blue shade powder and Rs. 60/kg for ivory shade powder to consumer
respectively. Competing brands of reputed multinationals were sold to the
consumer in the range of Rs. 90 to Rs. 95 per kg and 10% commission
was offered to wholesalers on these prices. Mahesh wanted to approach
a marketing consultant to advice him on the following questions :
(a) What should be Advertising and Promotional Campaign for this
product ?
(b) How should the product be distributed ?
(c) What should be the name of the product and the packaging of the
product ?

[4072]-68
CASES IN FINANCE
(Specialisation : Finance)
(Old 2004 Pattern)
Instructions :
Q.1) ATMs Company’s Capital Structure is as follows :
50,000 Equity Shares of Rs. 10 each Rs. 5,00,000
30,000 Preference Shares of Rs. 10 each Rs. 3,00,000
Retained Earnings Rs. 3,00,000
9% Debentures (Redeemable at par) Rs. 6,00,000
14% Term Loan Rs. 2,00,000
Following additional information is available as follows :
(1) Debentures are issued at par.
(2) Cost of equity and retained earning is to be considered on the
basis of Dividend Price Ratio. Equity Shares of the company
are quoted on the Stock Exchange and Current Market Price
is Rs. 14 per share and Equity Dividend is currently 12%.
(3) Tax Rate applicable for the company may be taken at 50%.
Calculate Weighted Average Cost of Capital for the above Capital
Structure. [15]
[4072]-68 1 P.T.O.

Q.2) Company Management wants to know about estimated working capital
requirement for next year based on previous year from the information
available as follows :
Particulars Cost per unit (Rs.)
Raw Material 500
Direct Labour 200
Overhead (Excluding Depreciation) 100
Selling Price Rs. 1,000 per unit
Production 52,000 units per annum
Raw Material in Stock Average 4 weeks
Work-in-Progress Average 2 weeks
(Assume 50% Completion Stage)
Credit allowed by Suppliers Average 4 weeks
Credit allowed to Debtors Average 8 weeks
Cash Balance expected to be Rs. 40,000. Assume production carried
out evenly during the year and 52 weeks in the year. All sales are on
credit basis.
Calculate New Working Capital requirement, assuming 10% margin. [15]
Q.3) ABC Company is considering the purchase of new machine. Two
alternative machines have been suggested each costing Rs. 4,00,000.
Cash Flow expected to be as follows :
Year Machine M1 Machine M2
1 40,000 1,20,000
2 1,20,000 1,60,000
3 1,60,000 2,00,000
4 2,40,000 1,20,000
5 1,60,000 80,000
[4072]-68 2 Contd.

[4072]-68/3
Company has a target return on capital of 10% and present value of
Re. 1 @ 10% as follows :
Due in 1st year 0.91 Due in 4th year 0.68
Due in 2nd year 0.83 Due in 5th year 0.62
Due in 3rd year 0.75
Calculate Payback Period, Discounted Payback Period, Net Present
Value and Profitability Index and advise management about the option
which is financially preferable. [20]
OR
Q.3) CBZ Company has evaluating a proposal for a machine from which
estimated profit before Depreciation and Tax (Gross Yield) is expected
as follows :
Year Estimated Gross PV Factor @ 14%
Yield
Rs.
1 1,00,000 0.88
2 1,00,000 0.77
3 90,000 0.67
4 90,000 0.59
5 80,000 0.52
Cost of the machine works out to Rs. 2,00,000 and the depreciation
will be calculated under Straight Line Method considering the life of
the machine is 5 years. Income Tax Rate is 50%. Cost is raising capital
is 14%.
Calculate Cash Flow and advise management whether you recommend
to purchase the machine. Give your comment on the analysis under
following method of evaluation of the investment decision :
(a) Payback Period
(b) Discounted Payback Period
(c) Net Present Value
(d) Profitability Index [20]

Bba oct2011

More Related Content

What's hot (12)

Similar to Bba oct2011 (20)

Bba oct2011