BBCC Branding Slides
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The document outlines key concepts in branding for artists, emphasizing that branding involves creating a unique identity for products to differentiate from competitors. It discusses important elements such as brand equity, recall, reputation, and loyalty, with examples from well-known brands. The course encourages participants to define their brand identity and maintain consistency across various platforms and marketing efforts.
BBCC Branding Slides
- 1. CREATING A BRAND FOR YOUR BAND Band Business Crash Course November 3, 2012 Dana Myers, Esq.
- 2. BRANDING: WHAT IS IT GENERALLY? www.entrepreneur.com: The marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products. Identification Tells the world that the product/service belongs to you Reputation Differentiation There are other bands/musicians/poets/artists that are all providing similar products/services. What makes yours different from the others? Your “personality”
- 3. BRANDING LINGO Brand Equity: the added value to your product/ service due to your reputation Coke vs. Generic Cola; Apple vs. Dell Recall: a consumer’s ability to remember your brand, either when prompted or not Have you heard of Honda? What are some car brands that you know of? Reputation: What the public/your consumers think of your brand Kardashians Brand loyalty: Consumers believe in your brand and will continue to repeat-purchase Creates word-of-mouth marketing Apple; Starbucks; Gibson
- 4. CREATING YOUR BRAND Who are you as an artist? Band? Poet?... What is your message? Consistency Your brand should be apparent at every exposure your consumer has to your product/service Your brand should be the same quality/message/logo etc. throughout all products/services Manner of Branding Band name Logo Fan outreach Social media? Live shows Website/videos Fashion Blog Merchandise….
- 5. BRANDING IN THE ENTERTAINMENT INDUSTRY
- 6. EXERCISE Choose one of the following brands. What is their message/identity? How have they differentiated their brand? Do they have brand equity/brand loyalty? How does the brand maintain its identity? Discuss at your table, then share with the group.