Hatschek Pac West slides

“We’re Hands-On Learners”
Music Industry Studies @ Pacific

PacWest Band Fest – April 13, 2013
Presented by Keith Hatschek,
Jacuqeline Rocarmora & Ryan Valenzuela
University of the Pacific

Session Plan
Welcome!
Part 1 – the busine$$ of music
BrainQuest – Music Mogul Quiz Show
Music Management Study & Pac Ave
Records projects (Jacqueline/Ryan)
Final Exam
Q&A

PacWest Presentation - 2013 2

Music Biz 101
Who earns more? Who earns more?
 Kelly Clarkson  John Mayer
 Max Martin (co-writer  Michael Solomon,
of Clarkson’s hit Brick Wall
“My Life Would Suck Management
w/out You”) (John’s manager)


Get the inside 411…
Top 10 artists generally earn less than:
 Hit songwriters
 Powerful artist managers

 Successful record producers

 Film composers

 Top record label executives

 Leading music publishers


Hatschek’s 50 to 1 Law
For every major artist you see on
YouTube, at a concert or on
late night TV…
You’ll find a support team of roughly 50
professionals helping them deliver their
“product” to their fans


Hands On Managers
Entertainment Online music retailer
attorney Sound/Lighting tech
Music publisher Public relations
Record producer Tour coordinator
Music video director Concert promoter
Copyright Recording engineer
administrator


BrainQuest – aka
Who Wants to Be a Music Mogul?
We need 4 volunteers to participate as
a team
And one volunteer to be our score
keeper


BrainQuest 1
Who owns a hit song?
Is it the…
 Songwriters

 Record company
 Publisher

 Radio station

Students say:


Song Ownership - 1
Who owns a hit song?
 Songwriters generally own original, copyrighted
musical compositions
 Record companies own the copyright in the sound
recording
 Publishers exploit the song and generally earn
50% of the songwriter’s income
 Radio stations pay a performance license to the
song’s owners via performing rights societies such
as ASCAP, SESAC and BMI


BrainQuest 2
Is it legal to burn your own mix CD
using other CDs you have purchased?
 True

 False

Students say:


Home Made Mix CDs – 2

Is it legal to burn your own mix CD
using other CDs you have bought?
 If you purchased a CD, then you have the
right to copy it for your own personal use,
called the “fair use” doctrine allowed in the
Copyright laws of the U.S.
 If you grabbed it off a torrent or other
unauthorized site, it ain’t legal…


BrainQuest 3

Who likely earns more money,
Carrie Underwood or her manager?
 Carrie

 Her manager
Students say:


Earnings Power - 3
Who earned more money in 2012, Carrie
Underwood or her manager?
 Managers make 15-20% of the GROSS earnings
of the artist
 Artist’s generally earn their cut of an album or
concert's NET
Example: $1,000,000 GROSS from arena
concert
 Manager’s cut is $200,000 (20% of $1,000,000 gross)
 Underwood’s cut of the NET (earnings after all expenses
are paid out) may be in the $50-100,000 range


BrainQuest 4
Which artist won this year’s Grammy Award
for Best Album and is proud of its DIY, Indie
business approach which allows them total
artistic control and a bigger profit on each CD
or download?
 The Black Keys
 Mumford & Sons

 Arcade Fire

Students say:

Small Is Beautiful –
Indie Power 4
Mumford & Sons – Babel
 Before the rise of the Internet, bands relied on
record companies to invest large sums of $ to help
record and promote their albums, back tours and
get airplay
 Today, more and more bands are deciding to keep
more control of their business affairs and in so
doing, are able to earn significantly higher profits
from record sales, tours, merch. (T-shirts, hoodies,
stickers, etc.)
 Indie is IN! (We study Mumford’s label, Glassnote Records, as
part of our Indie Label class)


Music Management
Studies
UOP Music Management Studies degrees combine:
 4 years of music studies (including performance, theory and
ensembles)
 Intensive business curriculum
 Micro-tracks in DIY label ops, recording technology,
performing arts administration and music products
 Internship opportunities in LA, NY, Nashville and San
Francisco at leading companies
Alumni of program have had high success rate in a
very competitive industry!


Other Study Areas
Concert Production
Performing Arts Administration
Music Supervision & Licensing
Artist Management
Live Sound Fundamentals
Music Industry Research


Internships – Concert Production

Clockwise
from left:
Pavement
@ the Bob,
Carrie U.,
Aventura,
Stockton
Arena


Summer ‘13
Music Biz Camp


Indie Label Class

On sale at concert
and on iTunes,
Amazon, etc.


Final Exam – True or
False
Managers usually earn more than band
members.
When you hear a song on the radio, the radio
station exclusively owns that song.
Less than ½ of 1% of major label albums
break even.
Copying songs from a torrent site is legal.
There is no guarantee that a band signed with
a major record label will earn more profit than
a band on an Indie label.

Final Grade
You passed with flying colors!


Resources
pacific.edu/conservatory
Billboard magazine – the bible of the music
biz www.billboard.com and www.billboard.biz
Spin, Rolling Stone, Pitchfork Media, MOG
Music Blogs, Echoes-Insight for Indie Artists
blogs, Music Connection for ideas on new
bands, jobs, industry trends and to get the
dish


Q & A session
Contact info
Keith Hatschek, University of the Pacific
Khatschek@pacific.edu
www.pacific.edu/conservatory/mmgt
How To Get a Job in the Music and
Recording Industry, available online at Amazon.com


Hatschek Pac West slides

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