Social Media
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The document discusses the significance of social media in business, emphasizing its role in collaboration, engagement, and targeted communication. It addresses the fragmentation of social media platforms and the need for brands and users to seek relevant and customized solutions. Additionally, it highlights emotional drivers that motivate users and suggests various tools and services for effective online marketing and content production.
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Social Media
- 1. Steve Vaile Chief Executive Officer H2O New Media steve@h2onewmedia.com
- 2. WHAT IS SOCIAL MEDIA ? *
- 3. Collaboration Information Viral Impact Message Value Reach Communication Education Collaboration Information Viral Impact Message Value Reach Communication Education
- 4. SOCIAL MEDIA COMMUNICATIONS Business Results for Us Credibility in what we are doing Value for the User & Eco System Engagement & Ease of Use Reach Information Targeted Communication Brand Impact ROI Don’t Spam Don’t Lie Don’t Over Control Certainly – Don’t just build it Easy to Use Always new content Always new members Always interesting Relevance of Content Relevance to User Eco System Base of informed users Good application functionality User generated content Application
- 6. The Effect
- 19. WHY USE SOCIAL VIDEO ? *
- 20. Video Growth
- 22. You Tube - TV or Internet
- 24. Result Traditional Media Channels are scrambling to acquire Social media companies and build social media offerings. Result Existing social media channels understand that to sustain growth they must acquire more niche social media channels and localise their content base Social Media Platform Fragmentation Integration between platforms using profile portability Customised social media platform development Result Brands & users are searching for more relevant social media platforms or even creating their own platforms = OPPORTUNITY
- 25. GCC ASIA AFRICA EU USA We are here Summer 2009 Summer 2010 ADOPTION
- 27. Social Media & Affinity Marketing a natural liking for or attraction to a person, thing, idea, etc inherent likeness or agreement; close resemblance or connection. of or pertaining to persons who share the same interests Building Rapport with your user base Or NLP for Community Owners
- 29. They want to save: Time Discomfort Risks Money Worry Embarrassment Work Doubts 40 Key Emotional Drivers
- 30. They want to be: Good parents Creative Efficient Recognized authorities Up-to-date Gregarious “First” in things Sociable, hospitable Proud of their possessions Influential over others 40 Key Emotional Drivers
- 31. They want to do: Express their personalities Satisfy their curiosity Appreciate beauty Win others’ affection Resist domination by others Emulate the admirable Acquire or collect things Improve themselves generally 40 Key Emotional Drivers
- 33. WHAT TOOLS ARE THERE ? *
- 34. TOOLS LESS - COMPEXITY OF FUNCTIONS – MORE Bog Standard Less Cost – More Cost SaaS Platforms Open Source Custom Build
- 35. Process Map LESS - COMPEXITY OF FUNCTIONS – MORE Consulting Business (ROI) Technical Planning Market Validation Media Services / Partnerships C O R P O R A T E F U N D I N G Online Services Web Development Online Marketing Application Development IP Creation Graphical Design Content Production Video Production Audio Production Text Production Television Production Marketing Events SEO Press Releases Email WOM A D M I N S E R V I C E S Content Distribution & Aggregation Channels Sponsorship & Advertising Consumers & Vertical Markets - Online Vertical Media Channels Media Services Companies, Publishers, Branding Agencies, Advertising Agencies, Media
- 36. SOCIAL MEDIA THAT WORKS CASE STUDIES
- 38. THE TEAM Web Agency Communications Agency Design Agency Content Production Agency YOUR PROJECT Marketing Agency Research Agency
- 39. THE TOOLS + + + + development Seed Users PDA Marketing Viral Video Online Editorial + + Social Marketing & Display Ads + Consulting
- 40. THE RESULTS Number of Visitors 7000 19,180 Show Revenues Niche Members 500 1289 12,000 Site Visitors 89,000 ROI Massive ! (1000s of %) Exp Act