DBS-Week4-Facebook-Overview-&-Case-studies
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The document provides an overview of using Facebook for marketing purposes. It discusses engaging with users by interacting and providing value. Successful campaigns know the audience, goals, and tone before choosing platforms and content. Pages have technical specifications and big brands use Facebook well. Case studies show engaging fans and competitions. Guidelines specify how to properly run competitions without conditioning on user-generated content or notifying winners on Facebook. The document concludes with recommendations for landing pages and third-party tools.
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DBS-Week4-Facebook-Overview-&-Case-studies
- 1. Facebook Overview and Case Studies Keith Feighery
- 2. Outline General Points to Consider when engaging with Social Media Facebook Overview Critique Case Studies (Aesthetic and Content) Running Competitions Using Facebook Applications Questions and Answers
- 3. How do You interact with Social Media
- 4. Be Social – Interact with People & Solicit Feedback and Responses
- 5. Be Entertaining, Informative or Offer Something of VALUE to Followers
- 6. Integrate and promote across multiple digital channels
- 7. Elements of a social media campaign Essentials of a successful campaign Know your target audience Plan goals and aims of campaign Think about the tone, voice and personality to adopt Choose your platforms carefully Think about the type of content to use on each platform Take risks – not everything will work Connect to other channels
- 9. Technical Specs of Pages
- 10. Technical Spec for Pages
- 12. Facebook and The Big Brands
- 14. TOMS Shoes
- 15. Four Seasons
- 16. Asos
- 17. Case Studies
- 18. Hairy Baby
- 19. Hairybaby
- 21. Getting People To Respond
- 22. Wright Venue
- 23. Wright Venue – Like Us
- 24. Wright Venue - Wall
- 25. Wright Venue - YouTube
- 26. Cully and Sully
- 27. Cully and Sully
- 29. Click Like to Vote
- 30. WestCoast Cooler
- 31. Westcoast Cooler
- 32. Selling Goods on Facebook
- 33. Puddleducks
- 34. Selling on Facebook Facebook eCommerce Apps
- 35. Payvment
- 37. Non-Profits Leveraging Facebook (Some before and afters)
- 38. Irish Wildlife Trust - Before
- 39. Irish Wildlife Trust - Now
- 40. Breast Cancer Ireland - Before
- 41. Breas Cancer Ireland - Now
- 43. Barnardos - Now
- 45. Trocaire - Now
- 49. What you are not allowed to do Running competitions directly on a Facebook Page. You are required to use a competition application must not run a competition directly on your Wall. Having users automatically enter by ‘Liking’ a Page. You may have them first ‘Like’ your Page but this must lead on to entering a properly set up competition. Conditioning entry in the promotion upon a user providing content on Facebook, such as posting on a Wall of a Page, uploading a photo, posting a status update (such as asking Friends to ‘Like’ the Page). Any interaction a user takes must be using the competition application and not directly on your Page. Notifying winners on their Facebook Wall. Most people do not realise that Facebook requires that you notify the winner by email or other means, but not using Facebook in any way to do so.
- 50. Facebook Guidelines You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as posting on a Wall of a Page, uploading a photo, or posting a status update. You can: Use a third party application to condition entry to the promotion upon a user providing content to the application. For example, you may administer a photo contest whereby a user uploads a photo to a third-party application to enter the contest. You cannot: Administer a promotion that users automatically enter by liking your Page, checking in to your Place or connecting to your Platform integration. You can : Require entrants to like your Page, check in to your Place or connect to your Platform integration before they provide their full entry information, such as name and contact information. You cannot : Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages. You can: Collect an email or address through the third-party application for the promotion in order to contact the winner by email or standard mail. You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion.
- 51. Landing and Custom Page Apps
- 52. iFrame App
- 53. Iframe App
- 54. PageModo
- 55. Shortstack
- 56. ShortStack App
- 57. Facebook Third Party Tools
- 58. Wildfire Apps
- 59. Involver
- 60. North Social
- 61. Fanappz.com
- 63. ShopTab
- 64. EasyPromos
- 65. EasyPromos
- 66. Thank You
- 67. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274