BCG Matrix of Microsoft Corporation
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This presentation discusses Microsoft Corporation and the Boston Consulting Group (BCG) matrix approach. It provides background on Microsoft's founding in 1975. It then analyzes different Microsoft operating systems according to the BCG matrix categories: Windows 10 is a cash cow; Windows 7 is also a cash cow; Windows Phone is a question mark with low market share and growth; Windows Vista is a dog with low market share. Finally, it recommends post-analysis strategies for each category, such as increasing investment in Windows Phone to make it a star, and harvesting Windows 10 to maximize profits.
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BCG Matrix of Microsoft Corporation
- 2. Presentation on Boston Consulting Group (BCG) Approach
- 3. Microsoft Corporation Microsoft Corporation is an American technology company. Headquarter is located in Redmond Washington USA. Founded by two friends, Bill gates and Paul Allan. Year is April 4, 1975,
- 5. High market share in a fast growing industry Windows 10
- 6. Cash Cow
- 7. Windows 7 Market share is 49.42% within two consecutive year its market growth is only 2%.
- 9. Windows Phone It was first launched in October 2010.Low Market Share Low Market Growth
- 10. Dogs
- 11. Windows Vista Low Market Share High Growth Prospects
- 12. 1. Build: Increase investment in windows phone. Can push up it question marks to star and finally a cashcow. 2. Hold: Microsoft is not going to invest more in windows 7. So it will remain cashcow. 3. Harvest: Reduce investment in Windows 10 to try to take out maximum cash flow from it. It will increase overall profitability make cashcow. 4. Divest: Microsoft release the amount of money which was already stuck in the business. Microsoft can sell windows Vista or stop its marketing Post analysis Strategy