Be Unique - Build A Social Community

Editor's Notes

• #3: Connect with others Share my win Build relationships $250 Amazon gift card iPad Mini
• #5: Whether its B2B, for-profit or nonprofit, people are turning to people like themselves for the information they need to make smart choices. Social Media Marketing seeks to engage customers in the online social locations where they naturally spend time. Social Business picks up on what they are talking about and what they are interested and connects this back into the business where it can be processed and used to create the next round of customer experiences and conversations. Consumers are no longer satisfied with advertising and promotional information as a sole source for learning about new products and services. Consumers have taken to the Social Web in an effort to share among themselves their own direct experiences with brands, products and services to provide a “real” view of their research. And these same consumers are relaying on the experiences of others, BEFORE they make an actual purchase themselves.
• #8: Social media marketing give you an unique opportunity to humanize your brand.
• #9: WORK TIME::: 10 minutes to look at current profiles (BRANDING CHECKLIST)
• #12: To tie your marketing goals into your overall business goals, think about how well your website is performing currently and what the overall online business goals are for the future. Look at each goal, whether its focus is revenue, retention, or service, and then decide how to translate to content.
• #14: Think About: How often do you visit a website once you’ve visited for the first time?
• #16: Effective social media works similar to that quote. Give first, then receive. Let me explain the title of this blog post… You = Your business Them = Your audience/customers/fans/potential customers/followers/subscribers
• #26: You do not need to be on all Social Media sites!  Be where your customers are! Ignore the hype of Facebook, Pinterest, Twitter, Google+, etc.  Put your focus on your local audience and use the site they are using.  Search these four main sites, are your customers there?  Then you should be.  You should join a location-specific group or create a group of your own on at least on of these social media sites. Join or participate in niche sites specifically designed for local audiences, such as local magazines, newspapers, blogs, government sites and Chambers of Commerce. Once there, search the header and footer of the site(s) to find ways to participate in blogs, Q&A’s, forums, discussion boards and like the page. Don’t sell your products, create personal relationships with the people on the forums, blogs, and discussion boards.  When posting on these sites, include your company information in your signature.
• #28: Track Your Progress
Social media can be measured and it should be measured.  Decide what your goal is — more foot and website traffic, inquiries and ultimately sales. Measure your website traffic using a tool like, Google Analytics.  This tool will tell you where your traffic is coming from.  Start by reviewing the stats from the social sites you’re using and track your your goals.  And don’t forget, when you receive a phone call, ask the caller how they heard about you. Getting started in social media will take some time.  Look at it as an investment in your business.  If done right, social media can increase customer satisfaction, create brand loyalty and increase revenue.
• #30: There are a lot of tutorials on how to use Google Analytics online.  YouTube also has some great videos if you’re more of a visual learner.  Just make sure that the article and/or video that you’re using to learn from was created within the last 6 months to a year.