Go Live & Thrive
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The document outlines a presentation on using Facebook Live for digital marketing, highlighting its benefits such as high audience engagement and cost-effectiveness. It covers preparation steps, equipment needed, types of live content ideas, and post-live strategies for enhancing viewer interaction. The presentation concludes with a Q&A section and an invitation to join a related Facebook group for further assistance.
Go Live & Thrive
- 1. GO LIVE! & THRIVE #HighlandsWorkshop
- 2. Rebecca Wardlow Certified Digital Marketing Specialist #HighlandsWorkshop TODAY’S PRESENTER
- 3. • Why Facebook Live? • Prepare Your Facebook Page • Recommended Equipment • Live Ideas • Prepare to Go Live • What happens afterwards? • Q&A #HighlandsWorkshop TODAY’S PRESENTERWHAT WE’LL COVER
- 4. #HighlandsWorkshop TODAY’S PRESENTERWHY FACEBOOK LIVE? • 78% of online audiences are already watching video on Facebook Live. • Your friends or fans are notified when you go live • Facebook keeps you at the top of their news feeds while you are live and up to 30 minutes after.
- 5. #HighlandsWorkshop TODAY’S PRESENTERBENEFIT OF FB LIVE • Unique content • Cost-effective • Creates excitement • Connect with audience • Increase awareness around events • Drive more traffic to your Facebook page • Real-time engagement
- 7. #HighlandsWorkshop TODAY’S PRESENTEREQUIPMENT FOR LIVE • Facebook App • Wi-Fi / Internet • Selfie Stick or Stand • Microphone
- 8. #HighlandsWorkshop TODAY’S PRESENTERFB LIVE DESKTOP
- 10. #HighlandsWorkshop TODAY’S PRESENTERLIVE IDEAS • Broadcast or promote an event • Q&A season about your business, products or services • Useful information on a topic • Product demonstrations or tutorials • Behind the scenes view of your business
- 12. #HighlandsWorkshop TODAY’S PRESENTERPREPARE TO GO LIVE • Write a description • Go Live • Introduce yourself • Discuss your topic • Respond to questions • Call-to-action • End Live broadcast
- 13. #HighlandsWorkshop TODAY’S PRESENTERGO LIVE • Add description • Select audience • Switch Camera • Click Live Button
- 14. #HighlandsWorkshop TODAY’S PRESENTERINTRODUCTION • Say hello & thank by name • Briefly tell viewers who you are • Ask a question • Ask views to follow you • Remind viewers of topic
- 15. #HighlandsWorkshop TODAY’S PRESENTERUSE YOUR OUTLINE
- 17. #HighlandsWorkshop TODAY’S PRESENTERCALL-TO-ACTION • Send them to your website • Get their email • Sell them something
- 18. #HighlandsWorkshop TODAY’S PRESENTERAFTER YOU GO LIVE • Edit your video • Add link in comments • Promote recording • Respond to comments
- 19. #HighlandsWorkshop Q&A // NEED HELP? https://www.facebook.com/groups/HighlandsWorkshops/ JOIN FREE FACEBOOK GROUP GOT QUESTIONS?