Beetle
- 1. “ REJUVENATION.. ..IN PRODUCT EVOLUTION”
- 2. Contents Introduction Design Process Branding Colour and Styling Automotive Evolution Digital World Durability Conclusion
- 3. Introduction re- ● prefix 1 once more; afresh; anew: rejuvenate ● verb. 1 make or cause to appear younger or more vital. — DERIVATIVES rejuvenation n. rejuvenator n. — ORIGIN C19: from RE- + L. juvenis ‘young’ + -ATE³ . Rejuvnation in Product Evolution This paper focuses on how products evolve by:- Analysis of aspects of rejuvenation design. Comparison between innovation and rejuvenation. It is often the case products are re-invented and therefore rejuvenated, redefining the classics we love and enjoy.
- 4. Design Process Rejuvnation in Product Evolution STAGNATION Unsuccessful Change Successful Change + = + PRAGMATISM DISAGREEMENTS BALANCE = STRENGTH WEAKNESS
- 5. Branding Rejuvnation in Product Evolution Branding is important in repositioning a products image. Lucozade successfully REINVENTED itself, from the original to Lucozade Sport Saliency – what strength buyers associate with the brand. Contribution – what actively the brand is saying about itself.
- 6. Colour and Styling Look and feel of a product can be altering the colour and surface effect. Duplicating the ‘style’ of the original can sometimes mean a poor substitute. However embracing nostalgic aesthetic, the ‘style of the original needs to be considered. Rejuvnation in Product Evolution
- 7. Rejuvnation in Product Evolution Case study: Volkswagen Beetle – ‘Classic Comeback Car’
- 8. Rejuvnation in Product Evolution What’s changed and what’s remained? 3 cylinders roofline -actual arch familiar grab handle Interior – facias and panels coloured A-platform Single round bezel
- 9. Digital World The digital world is forever changing and design function and form change. New technologies allow this to happen. Rejuvnation in Product Evolution Next Generation Products: In Sony’s case the products became smaller and smaller.
- 10. Durability Life Span is an ESTIMATION . Successful transformation should be equated to lowering attributed costs and ‘greener’ manufacturer. Technological Advances from the present and the mindset of ‘built to last’ from the past = SUSTAINABLE FUTURE . Designers need to endorse design for durability infiltrating current trends and avoiding an untimely demise; taking a firmer and greener stance. Rejuvnation in Product Evolution Time Sales KEY:- __ Design against durability __ Design for durability 1. From onset, sustainable designs. 2. Rejuvenation causes the sales to rise. 3. Designing for durability in mind means a prolonged shelf life.
- 11. Conclusion Evolution is natural progression and rejuvenation is the key. In order to be successful, business need to facilitate change and provide balance between old and new. A product’s evolution can be brought about simply changing certain features such as branding, colour and styling. Brand Loyalty is not enough and no business should be complacent. Evolution is systematic with innovation and results in next generation products. Re-invention can promote durability and sustainability “ IN ORDER TO GO FORWARD…WE MUST GO BACKWARD”. Rejuvnation in Product Evolution
Editor's Notes
- #2: ‘ Rejuvenation in Product Evolution’.