Beginner's Guide To SEO Basics In 2017
- 1. SEO Basics And Step-by-step guide for understanding SEO basics and fundamentals that Google takes into account before prioritizing your website on search engine results. Fundamentals
- 2. Hello! I am Ameer Hamza Arbani Digital Merketing Professional, Trainer & Consultant With Experitise In SEO, Content Marketing & Link Building,
- 3. WhatIsSEO? SEO (search engine optimization) is practice of driving organic traffic from search results and improving rankings of search queries on search engines.
- 4. “SEO is important for almost every online business willing to achieve global visibility, brand awareness, website traffic, high ROI, credibility, and to understand customer’s behavior & interests in long run.
- 5. Process Of SEO The process of SEO can be frustrating and time-consuming but it usually takes 4 to 6 months for website to build authority and gain trust flow within search engines. Search Engine Optimization Website Structure/Analysis On-Page SEO Off-Page SEO Competitive Analysis Setup Targets Measure Results
- 6. Website Analysis/Structure Why Its Necessary And How You Can Achieve It? Why Focus On Website Structure? SEO friendly website structure ensures smooth navigation path for better user experience and for Google crawlers to index the content within webpage. Start creating structural hierarchy of pages in CMS. Create header that lists your main navigation pages. Setup hierarchy for categories and deep level pages. Develop a complete internal linking structure. User footer menu to list all your service pages.
- 7. On-Page SEO On-page SEO includes optimizing internal elements of individual web page i.e. all the technical modifications within the code, text, images, meta tags, internal link structure, bread crumb navigation and design of a web page. On-page SEO factors are easy to control and can be altered easily within cms. On-Page And Off-Page SEO Off-Page SEO Off-page SEO refers to external activities performed to improve rankings of a webpage within SERPS. Off page SEO techniques include external link building, promotional methods, increasing brand awareness, brand mentions and all social activities performed within social media channels. SEO process is further classified into two major categories which are deeply associated with one another. No business or website can improve its visibility on search engines by practicing one and ignoring the other strategy at the same time.
- 8. Meta Tags (Meta Title / Description / Keywords). Page Titles (Keyword Rich Titles With Modifiers). Creating Useful, Unique & High Quality Content. SEO Friendly URL Structure (Shorter Keyword Rich Url). Using Relevant Sub Headers & Body Tags (H1, H2, H3..). Focus On Keyword Density/Prominence/Placement. Image Optimization (Using Image Alt Tags). Using LSI, Google Suggested Long-tail Keywords. Cross-linking Internal Pages / Breadcrumb Navigation. Making Mobile Friendly Page designs. Improve Site Speed for better UX. Colors, fonts, graphics & images. On-Page SEO Specifics Important 0n-page SEO specifics that are necessary for a perfectly optimized webpage.
- 9. Meta Tags (Meta Title / Description / Keywords) Page Titles (Keyword Rich Titles With Modifiers) Creating Useful, Unique & High Quality Content SEO Friendly URL Structure (Shorter Keyword Rich Urls) Using Relevant Sub Headers & Body Tags (H1, H2, H3…) Focus On Keyword Density/Prominence/Placement Image Optimization (Using Image Alt Tags) Using LSI, Google Suggested Long-tail Keywords Cross-linking Internal Pages / Breadcrumb Navigation Mobile Friendly Pages Site Speed On-Page SEO Specifics Importanat 0n-page SEO specifics that are necessary for a perfectly optimized webpage. Off-Page SEO Specifics Proven off-site SEO checklist to ensure you have a perfectly optimized webpage. Getting Links From High Authority Domains. Building Links Through Your Guest Posts. Get Bloggers To Write About Your Brand. Finding Sites That Link To Your Competitors. Getting Links From Shares On Social Websites. x Directory Submissions. x Forum Signatures. x Comment Links. x Article Directories.
- 10. Competitive Analysis Explore And Identify Your Potential SEO Competitors. Analyze And Validate Your List Of SEO Competitors. Identify Top Traffic Pages & Keywords Driving Most Traffic. Trace Backlink Sources And Referring Domains. Measure The Engagement Ration On Social Media. Competetive Analysis & Research; How Its Done? SEO Competitive Analysis And Research Is Important To Identify Your Potential Competitors In The Industry To Establish Overall SEO Strategy To Stay Ahead Of The Game. Key Actions Required For Competitive Analysis:Top websites for competitive analysis & keyword research. Ahrefs Semrush Spyfu Ubersuggest Kywoordtool OpenSiteExplorer MajesticSEO
- 11. SEO Targets Before setting up goals and targets for your SEO campaigns, there are few things that you must keep in mind. Things to Consider: Size Of Your Business Market Competition SEO Budget Example SEO Targets Increase Traffic Educate Users Increase Orders Brand Awareness Improve Rankings Target Audience
- 12. Measure Results Measure Rankings For Important Keywords. Measure Increase In Organic Search Traffic Volumes. Measure Brand Impact (Volume Of Branded Queries). Measure Engagement (User Flow Within Website). Track Increase In Conversion Rate Over Time. How to Measure Success Of SEO Campaign ? In order to create a roadmap for success of your SEO campaign, you must track and measure the end results to make necessary improvements. Below are mentioned few basic indicators to measure the success of your SEO campaign. KPIS for measuring and tracking success of your SEO campaign.
- 13. Types Of SEO Practices Black Hat SEO Black hat is a type of SEO practice that is disapproved by Google as it violates the search engines terms of use, works against search engine guidelines and violates all Google algorithm updates which sooner or later results in penalizing website or webpage from SERPS. White Hat SEO White hat is a type of SEO practice that is approved by Google as it follows all search engine guidelines. Google always admires White Hat SEO practices as they leave positive impact on your search engine rankings and improve your webpage’s integrity on search results. Grey Hat SEO Grey Hat SEO is a mixture of both white hat and black hat SEO practices where you try to manipulate and trick Google with sneaky practices. Grey Hat SEO practices are technically legal but ethically suspicious as they may gradually turn into black hat and devalue your website in SERPS. There are usually 3 different types of SEO techniques.
- 14. GOOGLE ALGORITHM UPDATES Google every year rolls out major/minor changes in its algorithm updates which affect search results in number of significant ways
- 15. MAJOR GOOGLE ALGORITHM UPDATES Google Panda Update Demotes websites having poor-quality content and rewards websites having high quality content by improving their rankings in search engine results. Mobile Friendly Update Boosts rankings of websites having mobile-friendly pages as almost 60% of users come to website from mobile search results. Google Pirate Update Demotes rankings of websites having pirated content and copyright issues filed through Google’s DMCA system. Hummigbird Update Similar to rankbrain but focuses more on adding strength to LSI & long-tail keywords to filter results based on users interest. Google Penguin Update Penalizes websites practicing artificial and spammy link building efforts to promote websites with more relevant content on serach engines. Google Rank Brain Machine learning A.I. system that interprets queries based on user intetntion to provide more relevant results based on their queries searched.
- 16. Thanks! Any questions? You can find me at Twitter: ameeer_hamza