Behavior Driven Development (BDD) is a practice aimed at improving software delivery by fostering collaboration among all stakeholders to ensure shared understanding of project requirements. The document discusses common issues in project management, specifically the high rate of project restarts, and provides a framework for defining user stories and requirements through scenarios relevant to serving advertisements. It includes specific coding examples for implementing BDD with tools like Behat and Mink in the context of advertisement targeting based on user country and channel.
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