This document provides guidance on introducing DevOps practices and culture change within an organization. It recommends defining aims and metrics, understanding the audience, and identifying value. It also introduces the DESC method for having constructive discussions about challenges and desired changes. The method involves describing past issues, explaining impacts, sharing desired changes, and compromising to find solutions. The conclusion emphasizes that testing automation, team learning, and demonstrating business benefits can help reduce cycle times, improve quality, and gain support for further cultural and technical DevOps changes.