Benchmark Mrktng
- 1. Marketing Strategy Benchmark Entertainment LLC Ideas for Today and Tomorrow
- 2. Vision Statement Utilize our marketing knowledge and understanding to help our clients forge the most effective messages to increase their customer base…
- 3. Goal and Objective goal - increase revenue objective - improve brand awareness Faster, more effective messages Be smarter Utilize established brands for “association” factor
- 4. Today’s Situation Tough economic times Automotive industry down-turn Less dollars spent for marketing Can’t afford NASCAR team New opportunities
- 5. How Did We Get Here? Clients have asked us for help Many years of experience Assumptions - “we are going to wait and see what happens next”. The time is NOW!…
- 6. Available Options Old strategies don’t work* 30 second spot gets new customers* Utilize different media platforms Print, radio, internet/mobile, Network/cable, live events Five different agencies Spend less and get less OR get more!
- 7. Recommendation By utilizing an efficient agency who understands all media outlets - you win We can maximize your marketing results Let us offer our expertise - consultation Set up a meeting to better understand your business model & goals
Editor's Notes
- #2: We are the agency of record for Entertainment Radio Network - MotorTrend radio, Hot Rod radio, Home Live shows etc… Representing many of the top brands within the automotive industry and DIY world…
- #3: And when this happens - the bottom line is effected in a positive manner
- #4: If we increase the customer base - we will increase revenue Build in brand awareness - get on the consumers radar - the cost of Coke as a brand?… By being smarter with our moves - we are faster, more efficient / effective IE - by partnering up with a Craftsman/MotorTrend type of brand - pure association helps to elevate status in consumers eyes
- #5: Last three years we’ve all experienced down-sizing etc Auto industry is re-calibrating and spending less money for traditional marketing Don’t have 10M for NASCAR team - Go Daddy etc… This does bring us new opportunities that weren’t available just a few years ago
- #6: Being in the Automotive industry - we have several clients who have asked for our guidance AT & JMcC ABC radio - Ed print (need example here), PG & JS client & agency You as the business owner cannot wait - the best time is right now in order to maximize marketing results
- #7: Traditional marketing campaigns are far less effective - the days of three major network channels are long gone! (18-34 M demo) More pieces to the puzzle - print ads, radio commercials, internet/mobile, network and cable TV spots & Live Events Many companies are using different agencies for each media platform - by using one, we create efficiency across all platforms Traditional marketing - spend more & get less OR Spend less and get more using our help!
- #8: We have a good understanding of how to best utilize these media platforms in order to maximize results We can track our/your results Let us better understand your business model so we can offer the best solution possible for your company! What’s next - Follow up items: