Mmp Overview Marketing Coaching
- 1. Marketing Services for Growing BusinessesMay 2010By Ginger MerkleMMP, Inc.
- 2. AgendaWhat we doMarketing coachingTactical marketingMarketing research Strategic marketing plansCustomer value propositionBranding review – web and traditionalEvent marketingSocial media adviceAbout us
- 3. What We DoWe work with small and medium sized businessesTo help businesses generate more leads, sales, revenue and profit.To provide local, simple and straightforward assistance.To teach business owners how to do their own marketing.We coach businesses in effective marketing techniques for their unique company.We draw on a network of trusted local partners if you need additional assistance.
- 4. Marketing Coaching ProcessMMP helps small and medium businesses identify and implement specific plans to grow their businessWe build a one page plan with you to identify your challenges and your top business objectivesNext we provide guidance and coaching on a weekly basis to set action times and help you achieve the objectives you’ve set in placeThis simple method lets you leverage proven business and marketing processes to grow your business.
- 5. One Page Marketing PlanOne-page plan helps focus your sales effortsYour unique strengths and growth potentialCompetitive weaknesses which give you advantageBuild compelling selling propositionIdentify unique message and customer who most benefitsGet specific: type of company, industry, customer size, decision maker, pain pointUnderstand competitive advantage: Issues driving purchase, brand, positioning, pricing, packaging, services, distribution models
- 6. Tactical MarketingOnce the plan is completed, we help you build effective marketing tactics.Identify best marketing activities and set your budgetAwarenessDemand generationEnablementTactics may include:Traditional – advertising, direct mail, seminar, newspapers, radioElectronic – Internet advertising, email, webinar, social media techniques, mobile advertising
- 7. Do I Need Social Media Marketing?If you’re wondering how or if you should be engaged with social media, we can help:Engaging social media for appropriate business promotionHow to avoid pitfallsSearch engine marketing and Google AdWordsBloggingIntegrating web site, Facebook, LinkedIN, Twitter to promote your business
- 8. Other ServicesWe offer additional services which may be helpful for your specific needs:Marketing ResearchBranding and Identity ReviewMessaging and Collateral DevelopmentEvent MarketingIn addition, we team with local businesses who can help you in your other business needs:Talent acquisition and developmentWeb page creating and SEOTelemarketingMore…
- 9. About UsGinger Merkle, principalat MMP, Inc. brings decades of business acumen and marketing planning experienceFormer IBM marketing management professional focused on the growing partner companiesProven process to build effective marketing plans for growthStreamlined process delivers value at reasonable costsCoaching skills to help you learn to manage your marketing activities to success
- 10. Next StepsComplimentary initial one-hour coaching sessionCall today!Merkle Market Planning, Inc.Raleigh, NCO: 919-832-0937 M: 919-414-3967info@www.MerkleMarketPlanning.com
- 11. Backup
- 12. Marketing ResearchWeb-based research for:Competitive analysisMarketplace trendsBusinesses and prospect lists for targeted marketingPaid searches and leveraging analyst research forDetailed market analysisSize of market opportunitiesPrimary research and web-based surveysData and trend analysis and recommendations
- 13. Branding and Identity ReviewEvaluate and make recommendations to improve:NamingCharacteristics and personalityConsistencyShapes and Colors – LogosMarketing collateral and sales enablement materials
- 14. Messaging and Collateral DevelopmentCraft a statement of value that resonates with the potential customer and compels them to act on the offerArticulate key messages which resonate with target audience(s)Modify key messages for target audience which will be key marketing focus / new growth areaIdentify actionable elements of messagesIdentify materials needed for sales collateral: flyers, spec/bio sheets, proposals, direct mail, customer success stories, promotional items, newsletters, blogs, etc.
- 15. Event MarketingFrom an hour’s meeting to a full-blown executive conference, we connect you with trusted resourcesFocus “Lights, Camera, Action” on your special eventPresentation development availableKodak Theatre Event