Benchmark report on professional 3D virtual environments published
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Blue Mars is a virtual world platform that was initially promising for professional collaboration but faced challenges. It aimed to eliminate heavy clients by using cloud rendering, but these plans did not come to fruition. As a result, the company restructured to focus on mobile platforms and smaller environments with multiple concurrent users, aiming for profitability through social and fashion applications. The virtual environments industry continues evolving rapidly with new platforms and features emerging frequently.
![Blue Mars is dead. Long live Blue Mars.
ONLand Blog (19.01.2011) Wake up to Reality –
Why it’s not all doom and gloom in Blue Mars
“To this end, Avatar Reality appear to be starting out small
To end
with avatar sharing and focusing specifically on fashion,
but will be extending over time to rendering smaller
environments, developing housing and creating social
meeting places for numbers of avatars to congregate.
Indeed, Jim [Sink – f
S former C O specifically mentions
CEO] f
multiple con-current users can be rendered
simultaneously using current mobile devices. One only
needs to look at the success of PC titles such as the Sims
to realise how profitable this could be for Avatar Reality
and their investors.”](https://image.slidesharecdn.com/surakkapresentation-110613034636-phpapp01/85/Benchmark-report-on-professional-3D-virtual-environments-published-7-320.jpg)
Benchmark report on professional 3D virtual environments published
- 1. Benchmark of Vi t l Worlds for B h k f Virtual W ld f Professional Collaboration 10.6.2011 All things virtual -seminar Teemu Surakka
- 2. - ProViWo – Criteria Professional • Task oriented Collaboration • Avatar and Productivity • Suitable for use case in Virtual Worlds • Virtual environment
- 3. Ambient Environments Enterprice OLIVE EON Coliseum Performance VCS Teleplace Cranial Tap Avaya web.alive Green Phosphor Open Qwak 3DVIA Scenes ProtoSphere 3DXplorer Open Cobalt Edusim VenueGen V G Assemblive A bli Jibe Prototerra Open GeoSim Cities realXtend Wonderland Unity 3 Open Source OpenSimulator InWorldz Second Life Blue Mars Proprietary Icarus Studios BigWorld Twinity ActiveWorlds 3B Habbo ExitReality Nuvera Online Entropia Social Kaneva Universe
- 4. Case Blue Mars – many things to learn For large events (approx (approx. 100 participants): + graphics + each region can support thousands of simultaneous users i lt - Extremely heavy client - Complex SDK
- 5. Blue Mars on the “news” TechCrunch (08.11.2010) Blue Mars Looks To OTOY’s Clouds To Take 3D Worlds Mainstream ”The problem so far: in order for someone to wander around a Blue Mars world, a user typically p , yp y needs to download a hefty native client. That’s fine for big games that people want to play, but nobody is going to take the time to download and install this client for, say, a 3D world that’s been created as part of a marketing campaign. But soon Blue Mars and the companies using its platform will be able to embed these virtual worlds as part of a normal webpage, with no download needed. needed ” Blue Mars Company Blog (08.11.2010) Blue Mars runs on the Cloud! Remote rendering demos using OTOY technology! "It will eliminate the barriers to entry for Mac users, and for people without the necessary graphics capabilities to run Blue Mars. It will also make Blue Mars portable, essentially able to run on anything that can stream a YouTube video, including iPhone, iPad, Android, or Google TV."
- 6. Blue Mars on the “news” Andromeda Media Group (15.01.2011) Requiem For Blue Mars “In what can be seen as an unexpected move on Friday, Avatar Reality (makers of Blue Mars) announced their intentions to restructure the company and focus mainly on mobile platforms. This will, inevitably, come at the expense of the PC client many currently use, and over time the PC client will be phased out entirely in favor of the iOS (Apple) mobile client application and possible web client.” “In August 2010 th i plans f utilizing OTOY cloud rendering f Bl M “I A t 2010, their l for tili i l d d i for Blue Mars did not come t t to fruition, and as a result the delay in implementing that solution caused the company to more or less fold.” “As it turns out, and rightly so, with or without OTOY in use, the cost of rendering and streaming g y g g Crytek level graphics costs far more than the company could sustain, and by all means more than any content creator was willing to pay to have hosted.”
- 7. Blue Mars is dead. Long live Blue Mars. ONLand Blog (19.01.2011) Wake up to Reality – Why it’s not all doom and gloom in Blue Mars “To this end, Avatar Reality appear to be starting out small To end with avatar sharing and focusing specifically on fashion, but will be extending over time to rendering smaller environments, developing housing and creating social meeting places for numbers of avatars to congregate. Indeed, Jim [Sink – f S former C O specifically mentions CEO] f multiple con-current users can be rendered simultaneously using current mobile devices. One only needs to look at the success of PC titles such as the Sims to realise how profitable this could be for Avatar Reality and their investors.”
- 8. Case Blue Mars – Takeaways • Platform suitability for the use case is essential • The VE Industry is changing fast • We have decided to focus on four different use cases of virtual environments in this report. We provide some examples of virtual environments relevant to these use cases and reasons why we think they are relevant relevant.
- 9. Process Use case lens Business needs funnel Good examples
- 10. Use Case 1: Small Collaborative Meetings These meetings are still the most common use cases of virtual environments in professional setting. With small collaborative meeting we mean the use of a virtual environment for a meeting to share ideas discuss and ideas, collaborate with a help of adequate set of tools such as brainstorming tools and shared whiteboards.
- 11. Use Case 2: Large Events Large events usually consist of different types of tradeshows, fairs and large meetings. In addition to the reduction on travel costs, virtual environments can offer built in tools for efficient networking and for built-in generating leads.
- 12. Use Case 3: Learning and Training This use cases require the possibility to customize environment to create scenarios and simulations as the objectives might vary significantly from case to case. Successful cases rely on the engagement of the participants and sense of presence. This is something more than just high quality graphics – for example being able to personalize your avatar and to work effortlessly are just as important aspects.
- 13. Use Case 4: Product Development and Process Simulation This use focuses on the use of existing 3D content in the virtual environment and having interaction with the content. I addition, t i t dh i i t ti ith th t t In dditi to support collaboration in the environment, the platform should have various collaboration capabilities, such as presentation screens with adequate document support or white boards. pp
- 15. Alive and Interactive – fast paced industry New environments: Kitely (20.4.2011) Open Qwak (3.5.2011) New features: Blue Mars mobile app (10.3.2011) ue a s ob e ( 03 0 ) Assemblive 2.0 – scripting & attention focus (13.3.2011) New server technology for realXtend (2.5.2011)
- 16. Alive and Interactive – additional viewpoints (security)
- 17. Alive and Interactive – hands-on session