“Bring Me A Rock”
    Getting the Right Requirements


           Kevin M. Berry, PMP

1

             Copyright © 2009 by United Space Alliance, LLC.
Let’s Play!




2

    Copyright © 2009 by United Space Alliance, LLC.
Bring Me A Rock!
What Went Wrong Here?
• Insufficient thought
    – Too much deciding, not enough developing

• Confusing the means with the end
    – “Requirements should be free of implementation
      details”

• Blind Obedience

3
    – “Yes Sir, No Sir, Three Bags Full, Sir!”
                    Copyright © 2009 by United Space Alliance, LLC.
Bring Me A Rock!
When Do We Play?
• Management “Go Do’s”

• Early in a Project

• Defining broad, top level outline of a big
    Project
    – Project Charter
4

                 Copyright © 2009 by United Space Alliance, LLC.
Bring Me A Rock!
    Did Anything Really Go Wrong?
    – Insufficient thought
       • Visionary personality ≠ Detailed personality

       • Do you want your leader to be a micromanager?

    – Confusing the means with the end
       • Leaders lead, planners plan, doers do

       • Different skill sets

    – Blind Obedience
       • Natural tendency of hierarchical organizations
5
       • Building two way communication requires two people
                       Copyright © 2009 by United Space Alliance, LLC.
But How Do You Communicate Up?

    – People Skills
       • Got ‘em or Get ‘em

       • A choice, not an instinct

    – Interview Skills
       • Time honored techniques

       • Invest early for greatest returns


6

                    Copyright © 2009 by United Space Alliance, LLC.
Interviewing The Boss
    Why Am I So Annoying?
    – Avoid direct challenges
       • “Do you even have a clue what you are asking?”

    – Make the paper the enemy
       • “How do I write this down so I remember exactly what you
         want?”

    – Engage in a positive conspiracy
       • “I need to be sure I can tell the team exactly what we need”
7

                      Copyright © 2009 by United Space Alliance, LLC.
Interviewing The Boss
    The One Word Question: Why?

    – The Five Why’s (Root Reason)
      • Why do you need a rock?

      • Why do you need a nail in the wall?

      • Why do you need a motivational poster?

      • Why do the employees need to be motivated?

      • Why do you need to impress the CEO?
         – (Sometimes Four is enough!)
8

                   Copyright © 2009 by United Space Alliance, LLC.
Interviewing The Boss
Could You Please Tell Me A Story?
    – Operations Concept

    – “A Day In The Life Of:”
       • The Product

       • The User

    – The Two Word Question: “Then What?”

    – The Three Word Question: “Tell Me More”

9

                       Copyright © 2009 by United Space Alliance, LLC.
Interviewing The Boss
“Then What?”: Leading Them On
     – “A floor worker walks up to the terminal and types in their name,
       and there’s all the information”
         • “Then What?”

     – “They mash the “print” button and take it back to their station”
         • “TW?”

     – “When the job is done, they take it back and scan it in”
         • “TW?”

     – “The file goes to Work Control”

     – Etc.
10

                          Copyright © 2009 by United Space Alliance, LLC.
Interviewing The Boss
“Tell Me More”: Drilling Down
     – “A floor worker walks up to the terminal and types in
       their name, and there’s all the information”
        • “Tell Me More” – (ie: “Oh, Really?”)

     – “Well, they probably ought to have a password”
        • “TMM”

     – “And, the info might be just an hour’s work, not a
       week’s worth”

11   – “Oh, and maybe it should …”
                       Copyright © 2009 by United Space Alliance, LLC.
How Do I Deliver A Vision?
     Visions and Goals are Ideas

     But …

     Projects make Deliverables                                    What The Customer Sees


                                                                    What The PM Sees




12

                 Copyright © 2009 by United Space Alliance, LLC.
But What Do I Make?
               – “Begin with the end in mind”

               – “I need a metric” vs. “I need a chart”

               – “We need a database” vs. “We need a report”
              Widget Quality?   Progress Towards Zero Defects?
                                                                        Hours Lost Due To Illness?
                                       ?




                                                                                Personal? Work Related?
                                      d
All? Major?




                                   oo
                                  G




                                                                        Manager?      Site?
                                                 Bad
                                                       ?
                                                                     Name? Anonymous?


                                                                                Timecard Data? Government Billed?
                  Failures? Successes?
13

                                            Copyright © 2009 by United Space Alliance, LLC.
How Does The Product Affect
           The Process?
     – Does the data exist?

     – Does the process exist? Is it followed?

     – Who owns the data stream?



                              Existing
                                                          Hours Lost Due To Illness?
                                                                Personal? Work Related?
                        New Code
                                                          Manager?
                                                                     Site?


                                                       Name? Anonymous?
           New Manual
            Process                                               Timecard Data? Government Billed?


14

                              Copyright © 2009 by United Space Alliance, LLC.
What If The Customer Isn’t Here?
     “Nd ur $$$ by thrs am inn mtg cant tlk till wed pm”
        • Huh?
        • “Death By Blackberry”
     – First and overarching choice – face to face meeting
     – Second choice – telephone and (hopefully) video
       conference or on line collaboration to build draft product
     – Third choice – detailed email of Q&A and suggested
       product
     – In all cases, written follow-up of understanding &
15
       intentions
                     Copyright © 2009 by United Space Alliance, LLC.
What Should I Wind Up With?
     – A well defined rock?

     – What the customer wants?

     – What the customer needs!
       • The Requirement that matches their Need

       • The Deliverable Item that documents their
         Requirement


16

                   Copyright © 2009 by United Space Alliance, LLC.

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Berry.kevin

  • 1. “Bring Me A Rock” Getting the Right Requirements Kevin M. Berry, PMP 1 Copyright © 2009 by United Space Alliance, LLC.
  • 2. Let’s Play! 2 Copyright © 2009 by United Space Alliance, LLC.
  • 3. Bring Me A Rock! What Went Wrong Here? • Insufficient thought – Too much deciding, not enough developing • Confusing the means with the end – “Requirements should be free of implementation details” • Blind Obedience 3 – “Yes Sir, No Sir, Three Bags Full, Sir!” Copyright © 2009 by United Space Alliance, LLC.
  • 4. Bring Me A Rock! When Do We Play? • Management “Go Do’s” • Early in a Project • Defining broad, top level outline of a big Project – Project Charter 4 Copyright © 2009 by United Space Alliance, LLC.
  • 5. Bring Me A Rock! Did Anything Really Go Wrong? – Insufficient thought • Visionary personality ≠ Detailed personality • Do you want your leader to be a micromanager? – Confusing the means with the end • Leaders lead, planners plan, doers do • Different skill sets – Blind Obedience • Natural tendency of hierarchical organizations 5 • Building two way communication requires two people Copyright © 2009 by United Space Alliance, LLC.
  • 6. But How Do You Communicate Up? – People Skills • Got ‘em or Get ‘em • A choice, not an instinct – Interview Skills • Time honored techniques • Invest early for greatest returns 6 Copyright © 2009 by United Space Alliance, LLC.
  • 7. Interviewing The Boss Why Am I So Annoying? – Avoid direct challenges • “Do you even have a clue what you are asking?” – Make the paper the enemy • “How do I write this down so I remember exactly what you want?” – Engage in a positive conspiracy • “I need to be sure I can tell the team exactly what we need” 7 Copyright © 2009 by United Space Alliance, LLC.
  • 8. Interviewing The Boss The One Word Question: Why? – The Five Why’s (Root Reason) • Why do you need a rock? • Why do you need a nail in the wall? • Why do you need a motivational poster? • Why do the employees need to be motivated? • Why do you need to impress the CEO? – (Sometimes Four is enough!) 8 Copyright © 2009 by United Space Alliance, LLC.
  • 9. Interviewing The Boss Could You Please Tell Me A Story? – Operations Concept – “A Day In The Life Of:” • The Product • The User – The Two Word Question: “Then What?” – The Three Word Question: “Tell Me More” 9 Copyright © 2009 by United Space Alliance, LLC.
  • 10. Interviewing The Boss “Then What?”: Leading Them On – “A floor worker walks up to the terminal and types in their name, and there’s all the information” • “Then What?” – “They mash the “print” button and take it back to their station” • “TW?” – “When the job is done, they take it back and scan it in” • “TW?” – “The file goes to Work Control” – Etc. 10 Copyright © 2009 by United Space Alliance, LLC.
  • 11. Interviewing The Boss “Tell Me More”: Drilling Down – “A floor worker walks up to the terminal and types in their name, and there’s all the information” • “Tell Me More” – (ie: “Oh, Really?”) – “Well, they probably ought to have a password” • “TMM” – “And, the info might be just an hour’s work, not a week’s worth” 11 – “Oh, and maybe it should …” Copyright © 2009 by United Space Alliance, LLC.
  • 12. How Do I Deliver A Vision? Visions and Goals are Ideas But … Projects make Deliverables What The Customer Sees What The PM Sees 12 Copyright © 2009 by United Space Alliance, LLC.
  • 13. But What Do I Make? – “Begin with the end in mind” – “I need a metric” vs. “I need a chart” – “We need a database” vs. “We need a report” Widget Quality? Progress Towards Zero Defects? Hours Lost Due To Illness? ? Personal? Work Related? d All? Major? oo G Manager? Site? Bad ? Name? Anonymous? Timecard Data? Government Billed? Failures? Successes? 13 Copyright © 2009 by United Space Alliance, LLC.
  • 14. How Does The Product Affect The Process? – Does the data exist? – Does the process exist? Is it followed? – Who owns the data stream? Existing Hours Lost Due To Illness? Personal? Work Related? New Code Manager? Site? Name? Anonymous? New Manual Process Timecard Data? Government Billed? 14 Copyright © 2009 by United Space Alliance, LLC.
  • 15. What If The Customer Isn’t Here? “Nd ur $$$ by thrs am inn mtg cant tlk till wed pm” • Huh? • “Death By Blackberry” – First and overarching choice – face to face meeting – Second choice – telephone and (hopefully) video conference or on line collaboration to build draft product – Third choice – detailed email of Q&A and suggested product – In all cases, written follow-up of understanding & 15 intentions Copyright © 2009 by United Space Alliance, LLC.
  • 16. What Should I Wind Up With? – A well defined rock? – What the customer wants? – What the customer needs! • The Requirement that matches their Need • The Deliverable Item that documents their Requirement 16 Copyright © 2009 by United Space Alliance, LLC.