Best Practices for Digital History Content at adidas
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This document discusses digital history content strategies for adidas. It provides examples of how adidas shares the history of products like the Predator football boot online and through YouTube videos of their product archive. It also mentions influencers on Instagram and asks if the reader is familiar with Kathrine Switzer, the first woman to officially enter and run the Boston Marathon. The document emphasizes that history can be created at any moment and provides details about Grete Waitz, a champion Norwegian marathon runner.
Best Practices for Digital History Content at adidas
- 1. Digital History Content at adidas MUSEUM NEXT TECH | AMSTERDAM 2018 DR MARTIN GEBHARDT @gebhardtmar | geb.mar
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- 3. How do we land our CONTENT with the Global Community?
- 5. PREDATOR
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- 12. INFLUENCE | INFLUENCERS PHONE | OPINION
- 15. Size?TV archive visit august 2018 https://www.youtube.com/user/sizeofficialTV “behind the scenes look at their expansive archive and get up close and personal with some of the footwear that has been integral to the brand's legacy” sizeofficial | alex_vas | morprime (Instagram)
- 25. Who has heard of KATHRINE SWITZER?
- 32. AT ANY GIVEN MOMENT, HISTORY CAN BE CREATED.
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- 38. GRETE WAITZ (1953-2011) Norwegian Marathon Runner Winner of 9 NYC Marathons World Champion 1983 Sllver Medal Olympic Games 1984 widely acknowledged as helping to promote marathon and long-distance running for women.