Lessons From The Resistance
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The document discusses lessons from resistance movements and how social change organizations can adapt. It notes that the role of institutions is changing and power is decentralizing. Successful movements move away from traditional, regimented organizing towards elevating volunteers and de-professionalizing. New models emphasize participation and cooperation over transactional benefits. Creative and adaptive use of tools like social media, texting and design can dramatically increase engagement for political and issue-based campaigns.
Lessons From The Resistance
- 1. Haneef Khan, Director of Advocacy @haneefjkhan Lessons From The Resistance
- 6. !6 1. The role of institutions is changing. So is the balance of power.
- 12. !12 2. Models of social exchange are becoming more decentralised.
- 18. Unique Specialism !18 Essential Cause Transactional Benefits Membership As Cooperation From To !18haneef@bluestatedigital.com Institution Movement Visitor Experience Community Organising Towards active participation.
- 19. !19!19haneef@bluestatedigital.com Pop Up Pardip with Action Space, 2018 Make > Shift With City and Islington College
- 21. !21 ‘Small’ Organising The result of the professionalisation of politics over the last decade. Characterised its discipline and regimentation. ‘Big’ Organising Defined by its emphasis on the de-professionalisation of politics — on elevating volunteers into positions of influence within organisations. !21haneef@bluestatedigital.com
- 23. !23 3. The most successful movements eschew creative conservatism.
- 26. !26!26haneef@bluestatedigital.com Hillary for America raised $9 million via SMS from 1.2 million people in 2016.
- 27. !27!27haneef@bluestatedigital.com Hustle says that 47 million voters received texts from 50,000 text volunteers during the 2018 midterms.
- 28. !28!28haneef@bluestatedigital.com SMS will help you: Drive membership. Raise money. Increase attendance. Increase participation. Keep supporters engaged.
- 32. !32 AVG retweets: 5 This post: 132 (2,500% increase) !32haneef@bluestatedigital.com
- 33. !33!33haneef@bluestatedigital.com AVG retweets: 6 This post: 424 (6,966% increase)
- 34. !34!34haneef@bluestatedigital.com AVG retweets: 4 This post: 420 (10,400% increase)