Best Practices for Managing and Sharing Data in a Connected World
2 likes451 views
The document discusses best practices for managing and sharing data within connected communities, highlighting the exponential growth of connected vehicle data and its potential for monetization. It emphasizes the importance of establishing trust among data participants and adapting to evolving business models across industries. The conclusion underscores that leveraging data-driven insights and ensuring data security will be crucial for driving value in a connected world.
Best Practices for Managing and Sharing Data in a Connected World
- 1. © Cloudera, Inc. All rights reserved. BEST PRACTICES FOR MANAGING AND SHARING DATA IN A CONNECTED WORLD Sanjay Kumar General Manager, Telecommunications & Media, Cloudera Michael Ger General Manager, Manufacturing & Automotive, Cloudera March 21st, 2019
- 2. © Cloudera, Inc. All rights reserved. 2© Cloudera, Inc. All rights reserved. AGENDA Connected World Connected Communities Data-Driven Business Models Establishing Trust Architecture for Success Q & A
- 3. © Cloudera, Inc. All rights reserved. 3© Cloudera, Inc. All rights reserved. Connected Vehicle Data 10X by 2020* Annual Connected Vehicle Data to Grow Almost 10X By 2020* * Source: Cowen and Company, Gartner DATA EXPLOSION And Autonomous Vehicles Will Increase this by a further 25X** Autonomous Vehicle Data ** Source: Cowen and Company, Datameer TERABYTES per vehicle, per day
- 4. © Cloudera, Inc. All rights reserved. 4© Cloudera, Inc. All rights reserved. THE TRILLION DOLLAR QUESTION How to Monetize the Connected Vehicle? Sources of Future Growth (McKinsey) 67% Growth 45% Growth • Lower Margin • Capital Intensive New Connected Services: A $1.5 Trillion Opportunity 4900% Growth • Higher Margin • Less Capital Intensive
- 5. © Cloudera, Inc. All rights reserved. 5© Cloudera, Inc. All rights reserved. • Evolving to Cross-Industry Connected Ecosystems • Powered by Connected Communities DATA IS TRANSFORMING INDUSTRIES
- 6. © Cloudera, Inc. All rights reserved. 6© Cloudera, Inc. All rights reserved. CONNECTED VEHICLE IS LEADING THE TRANSFORMATION Monetizing the Connected Vehicle Insurance Retailers Cities Dynamic transportation & infrastructure mgt. and establishing merchant community hub Data-driven policy decision-making without data liability Dynamic interactions with close proximity target audiences Home & Work Improve consumer quality of life via car/home/work integration (i.e. security, climate, home supply mgt.) Dealer Service Energy Real-time grid capacity management based on vehicle movements Real-time service for lifetime relationship with Customer Cars Telco
- 7. © Cloudera, Inc. All rights reserved. 7© Cloudera, Inc. All rights reserved. Multi-Party • Across Value Chains ‐ Suppliers, OEMS, Consumers • Across Lines of Business • Across Geographies Connected By Data • Public and Private • Historic and Real-Time • Cloud and On-Premise Membership By Need • Business Insight Communities • Commerce Communities • Supply Chain Communities • Etc. “A group of parties that come together to share data responsibly for value- driven insights for each party” WHAT IS A CONNECTED COMMUNITY?
- 8. © Cloudera, Inc. All rights reserved. 8© Cloudera, Inc. All rights reserved. WHAT AN AUTOMOTIVE CONNECTED COMMUNITY CAN LOOK LIKE ASK QUESTIONS DELIVER INSIGHTS End-Users Secured views of data and insights Connected Cars & Devices SuppliersOEMs Connected Communities Data Providers •Control who can see what data •Control what data can be combined CitiesInsurance Homes EnergyRetailers Dealers Researchers Government Gas Stations
- 9. © Cloudera, Inc. All rights reserved. 9© Cloudera, Inc. All rights reserved. Monetization of Data Connected Car: New revenues by monetized customer profile and location data Smart City: New revenues by monetized customer profile and location data Real-Time Operational Models Connected Car: Cost savings from predictive maintenance Smart City: Cost savings from predictive maintenance New Models for Commerce and Trade Connected Car: New revenue from location- aware E-commerce Smart City: New revenue from location-aware E-commerce Supply Chain Data Exchange Connected Supply Chain: Improves supply chain efficiencies through sharing of real-time and historical data OPPORTUNITIES TO CREATE BUSINESS VALUE ACROSS CONNECTED COMMUNITIES
- 10. © Cloudera, Inc. All rights reserved. 10© Cloudera, Inc. All rights reserved. MONETIZATION OF DATA Combining Customer Profile and Locations Insight as a Service ASK QUESTION DELIVER INSIGHT Insights to driver, consumer and resident demographics for target marketing INSIGHTS PROVIDED Demographics of drivers close to retail locations for target marketing Citizens demographic movement patterns for auto, life and corporate insurance Retailers Automotive OEM Insurance Provider Smart City Community Per City NewYork Chicago SanFrancisco Smart City Consumer Registration Consumer ”Opt-In”
- 11. © Cloudera, Inc. All rights reserved. 11© Cloudera, Inc. All rights reserved. REAL-TIME OPERATIONAL MODELS Cost Savings from Predictive Maintenance Insight as a Service Connected Car Community Per Country Germany UnitedStates China ASK QUESTION DELIVER INSIGHT Fleet failure predictions and maintenance alerts for just- in -time servicing INSIGHTS PROVIDED Connected Cars Maintain just-in-time inventory levels in distribution centers based on real-time maintenance needs Fleet Operators Car Dealers Vehicle telematics alerts to dealers for real-time dynamic servicing Suppliers
- 12. © Cloudera, Inc. All rights reserved. 12© Cloudera, Inc. All rights reserved. NEW MODELS FOR COMMERCE AND TRADE Location-Based Commerce Data Exchange Connected Car Community Per Country Germany UnitedStates China Vehicle patterns in local marketplace for target marketing & promotions INSIGHTS PROVIDED Connected Cars In-car bidding among close proximity gasoline stations, automated payment upon receipt In car e-purchasing experience of goods for pickup at retailer drive-thru Consumer ”Opt-In” Retailers Gas Stations Smart Cities
- 13. © Cloudera, Inc. All rights reserved. 13© Cloudera, Inc. All rights reserved. CONNECTED SUPPLY CHAINS Reduce Costs via Sharing of Real-Time and Historical Supply Chain Data Insight as a Service Connected Supply Chains Per Country Germany UnitedStates China ASK QUESTION DELIVER INSIGHT Supplier shipment and capacity information to optimize production levels INSIGHTS PROVIDED OEM production and demand information to minimize disruptions and inventory Connected Trucks Connected Inventory Suppliers Auto OEM
- 14. © Cloudera, Inc. All rights reserved. 14© Cloudera, Inc. All rights reserved. COMMUNITY DATA VALUE Increases with Data Participants and Volume LOWEST VALUE Community Data Volume HIGHEST VALUE Learning • Many Community Participants • Large Community Data Volume Contextual Understanding MID-LEVEL VALUE Contextual Understanding • Limited Community Participants • Large Community Data Volume Learning • Limited Community Participants Contextual Understanding • Limited Community Data Volume Learning MID-LEVEL VALUE • Many Community Participants • Limited Community Data Volume Contextual Understanding Learning #Community Participants
- 15. © Cloudera, Inc. All rights reserved. 15© Cloudera, Inc. All rights reserved. COMMUNITY DATA VALUE Value Curves Vary By Connected Communities LOWEST VALUE Community Data Volume HIGHEST VALUE Learning • Many Community Participants • Large Community Data Volume Contextual Understanding MID-LEVEL VALUE Contextual Understanding • Limited Community Participants • Large Community Data Volume Learning • Limited Community Participants Contextual Understanding • Limited Community Data Volume Learning MID-LEVEL VALUE • Many Community Participants • Limited Community Data Volume Contextual Understanding Learning #Community Participants
- 16. © Cloudera, Inc. All rights reserved. 16© Cloudera, Inc. All rights reserved. Insight/Benefit Provided EXAMPLE: VEHICLE COLLISION AND REPAIR CYCLE OEM City Data Provided • Vehicle position • Airbag deployment status • Recent vehicle speed OEM City End-Users Secured views of data and insights ASK QUESTION DELIVER INSIGHT Data Providers • Control who can see what data • Control what data can be combined Connected Communities • Emergency dispatch information Body Shop Body Shop • Repair quote • Repair service opportunity • Participation in Autobody Exchange • Leverage historical data for quoting, inventory mgt. • Repair part opportunity • Data monetization across ecosystem • Awareness of accidents and high-danger locations • Safer cities • Cost-effective execution Insurance Insurance• Authorization for repair • Awareness of accident • At-risk drivers • More accurate risk profiles • Fraud avoidance • Competition-based repair
- 17. © Cloudera, Inc. All rights reserved. 17© Cloudera, Inc. All rights reserved. AGGREGATED DATA FOR MACHINE LEARNING AND AI INSIGHTS • Events per location, demographic, vehicle type, etc. • Performance versus other cities? City • Accident analysis by location, site condition, safety outcomes • Performance vs. other OEMs OEM • Accident insights per location, vehicle, vehicle type • At-risk drivers, more accurate risk profiles • Fraud avoidance Insurance • Historical insights for quoting, inventory and staffing mgt. Body Shop Multiple Vehicle Event Lifecycles Multiple Vehicle Event Lifecycles
- 18. © Cloudera, Inc. All rights reserved. 18© Cloudera, Inc. All rights reserved. EXTENDED ECOSYSTEM FOR MACHINE LEARNING AND AI INSIGHTS Multiple Vehicle Event Lifecycles Multiple Vehicle Event Lifecycles • Data driving policies and investments in infrastructure, education, PR, benefits and compensation State & Federal Govts. • Location, season and accident type specific product and service offers Commerce • Staff scheduling and resource planning, other hospital treatments and outcomes Hospitals • Accident statistics (accidents probability per location type, car type, time of day, consumer demographic, etc.) Other Cities
- 19. © Cloudera, Inc. All rights reserved. 19© Cloudera, Inc. All rights reserved. VALUE OF CONNECTED COMMUNITY APPROACH BENEFIT Rapidly evolving industry business models • Flexible model for participants and users • Risk mitigation – rapidly respond to business opportunities • Manage all types of data (structured, unstructured, real-time and historical) • Relevant data defined by community Constantly evolving data needs Trust within Community • Participant control drives data confidence within community • Essential to becoming global marketplace
- 20. © Cloudera, Inc. All rights reserved. 20© Cloudera, Inc. All rights reserved. SO, YOU WANT TO CREATE A CONNECTED COMMUNITY?
- 21. © Cloudera, Inc. All rights reserved. 21© Cloudera, Inc. All rights reserved. Can I trust this data? Who owns this data? Where has data come from? Where has data gone to? Is this the best version of the data? How has data changed? SHARED DATA…. SCARY QUESTIONS
- 22. © Cloudera, Inc. All rights reserved. 22© Cloudera, Inc. All rights reserved. ESTABLISHING TRUST – WHAT’S REQUIRED? End-Users Secured views of data and insights ASK QUESTION DELIVER INSIGHT Data Providers • Control who can see what data • Control what data can be combined Connected Communities ✓ Data access across systems • Each data provider shares specific data assets and defines specific data sharing rules ✓ Controlling who sees what data • Each data provider precisely defines which end-users can see their data throughout the data lifecycle ✓ Data audit across the ecosystem • Each data provider can track data usage across the data lifecycle, including the data’s origin, where it is used, and how it changes over time
- 23. © Cloudera, Inc. All rights reserved. 23© Cloudera, Inc. All rights reserved. HOW IT WORKS….. Connected Vehicle Community CLUSTER MANGEMENT • Cluster registration and visibility across on-premise, Cloud and Hybrid deployments OEM 1 OEM 2 Government Researcher Retailer Home USER & SECURITY MANAGEMENT • User authentication synched with enterprise identity systems • Centralize data security roles, privileges and policies across clusters Role 1 • Privilege 1 • Privilege 2 • Privilege N Role 2 • Privilege 3 • Privilege 4 • Privilege N Role 3 • Privilege 5 • Privilege 6 • Privilege N Role 4 • Privilege 7 • Privilege 8 • Privilege N Centralized Management of Core Functions HORTONWORKS DATAPLANE SERVICE • Track Data Lineage across data lifecycle • Track Data Audit across data lifecycle • Complimentary with BlockChain DATA LIFECYCLE MANAGEMENT Ingest Transform Edit Export BLOCKCHAIN GATE BLOCKCHAIN GATE
- 24. © Cloudera, Inc. All rights reserved. 24
- 25. © Cloudera, Inc. All rights reserved. 25 Single View of All Data Sources
- 26. © Cloudera, Inc. All rights reserved. 26 Asset Collections
- 27. © Cloudera, Inc. All rights reserved. 27 Tables Asset Collection Details
- 28. © Cloudera, Inc. All rights reserved. 28 Tagging of Sensitive Information Customer Emergency Event Data
- 29. © Cloudera, Inc. All rights reserved. 29 Adding Security Policies Table and Field Level Controls POLICIES USERS
- 30. © Cloudera, Inc. All rights reserved. 30 Data Lineage (For Table) Customer Emergency Contact Information Vehicle Event Data Accident Detail (For Use by City Emergency Dispatch) Aggregated Detail (For Use by Various Research Entities)
- 31. © Cloudera, Inc. All rights reserved. 31 Event Time Audit Trail Event Type
- 32. © Cloudera, Inc. All rights reserved. 32© Cloudera, Inc. All rights reserved. IN CONCLUSION Connected Communities Will Drive the Value of the Connected World New Data-Driven Business Models Trust in Data is Paramount Technologies Have Emerged to Make this Possible
- 33. © Cloudera, Inc. All rights reserved. THANK YOU