![Writing Tips for the Business Professional:
Audience Analysis
Who are they? What do they want?
“Determine why they [the audience] are reading or
listening, what they already know, what they expect
from you…and how they want the information delivered
to them. Then adjust your approach to match the
profile”
(Smart, 2000, p. 47).
Develop an Audience Profile
• What is the relationship with the audience?
• How will the audience respond to the
information being shared?
• What does the audience already know?
(Colorado State University-Global, 2019).
Other things to consider](https://image.slidesharecdn.com/mod8-portfolioproject-option1-lynch-final-190306215715/85/Best-Practices-in-Business-Communication-7-320.jpg)
![References
Boarcăs, C. (2017). Business communication in the internet age. Economics,
Management and Financial Markets, 12(2), 201-213.
Colorado State University-Global Campus. (2019). Module 3-The Writing Process
[Canvas ecourse]. In ORG 536 – Contemporary Business Writing and
Communication. Greenwood Village, CO: Author.
Guffey, M., & Loewy, D. (2015). Business communication: process and product
(8th ed.). Stamford, CT: Cengage Learning
Smart, K. (2000). "The wreck": Meeting the needs of the audience. Business
Communication Quarterly, 63(3), 73-79.](https://image.slidesharecdn.com/mod8-portfolioproject-option1-lynch-final-190306215715/85/Best-Practices-in-Business-Communication-13-320.jpg)
Best Practices in Business Communication
- 1. Best Practices in Business Communication ELIZABETH LYNCH MODULE 8: OPTION 1 – PORTFOLIO ASSIGNMENT ORG 536: CONTEMPORARY BUSINESS WRITING AND COMMUNICATION COLORADO STATE UNIVERSITY – GLOBAL CAMPUS DR. BRIAN NEFF MARCH 10, 2019
- 2. What is business communication? “Business managers with good verbal, non verbal and written communication skills help facilitate the sharing of information between people within a company for its commercial benefit.” (Boarcăs, 2017, p. 201-202)
- 3. Professionalism in the Workplace: Collaboration and Team Building Collaboration Teams are formed to accomplish specific goals (Guffey & Loewy, 2015). Collaboration allows individuals to work together towards a common purpose. Team Work
- 4. Professionalism in the Workplace: Collaboration and Team Building Figure 1. Four Phases of Team Development in Decision Making. (Guffey & Loewy, 2015, p. 44) “Your long-term success depends on how well you communicate with your boss, coworkers, and customers and whether you can be an effective and contributing team member” (Guffey & Loewy, 2015, p. 42).
- 5. Professionalism in the Workplace: Listening Skills Figure 2. Listening to Customers: Comparing Trained and Untrained Listeners (Guffey & Loewy, 2015, p. 59). Workplace Listening (Guffey & Loewy, 2015) • Listening to Supervisors • Listening to Colleagues & Teammates • Listening to Customers Improving and Building Listening Skills (Guffey & Loewy, 2015) • Control Distractions • Become Actively Involved • Separate Fact from Opinion • Identify Important Facts • Avoid Interruption • Ask for Clarification • Paraphrase • Take Notes to ensure retention • Be aware of gender differences
- 6. Writing Tips for the Business Professional Clear & Concise Messages for Business Business communication is not the same as literary writing (Colorado State University-Global, 2019). “Students learn to overwrite” (as cited in Guffey & Loewy, 2015, p. 126). Length over clarity equals overwriting
- 7. Writing Tips for the Business Professional: Audience Analysis Who are they? What do they want? “Determine why they [the audience] are reading or listening, what they already know, what they expect from you…and how they want the information delivered to them. Then adjust your approach to match the profile” (Smart, 2000, p. 47). Develop an Audience Profile • What is the relationship with the audience? • How will the audience respond to the information being shared? • What does the audience already know? (Colorado State University-Global, 2019). Other things to consider
- 8. Writing Tips for the Business Professional: 3-x-3 Writing Process 1. Prewriting • Analyze • Anticipate • Adapt 2. Drafting • Research • Organize • Draft 3. Revising • Edit • Proofread • Evaluate Business writing should focus on being purposeful, economical & audience oriented; the 3- x-3 writing process offers a systematic approach to successful business writing (Guffey & Loewy, 2015).
- 9. Electronic Messages and Digital Media for Business Communication: Social Media Pros: Connect with customers and build company reputation(Guffey & Loewy, 2015). Generate feedback and incorporate new ideas. Image retrieved from https://www.atticusmanagement.com/node/37 Cons: Increases transparency – opens door for negative feedback to be seen by a larger audience Requires constant monitoring to be effective MOD 4 Interactive lecture
- 10. Electronic Messages and Digital Media for Business Communication: Electronic Communication Image retrieved from https://www.creativeintellectuk.com/webinar- empowering-the-workforce-in-the-digital-workplace/ • Email • Blogs • Instant Messaging • Video Conferencing • Text Messaging • Wiki Examples of electronic communication channels used in the workplace:
- 11. Positive and Negative Messages Positive Messages Negative Messages • What is a positive message? • Polite letters, goodwill messages, thank you notes, general instructions, etc. • Positive reaction from recipient is expected Writing thoughtfully crafted correspondence and communication takes time…The art of crafting something well is lost in communication” (Guffey & Loewy, 2015, p. 248). • What is a negative message? • Apology letters, sharing news of price increases, service cancelations, messages ending business relationships, etc. • Negative reaction expected from recipient. “When you have bad news to convey, one of your first considerations is how that message will affect its receiver” (Guffey & Loewy, 2015, p. 287).
- 12. Summary: Best Practices in Business Communication Professionalism in the Work Place Team Building Listening Skills Writing Tips for the Business Processional Audience Analysis 3-x-3 Writing Process Electronic Messages and Digital Media for Business Communication Social Media Electronic Communication Positive and Negative Messages Image retrieved from http://www.quotemaster.org/communication+at+work# &gid=1&pid=2
- 13. References Boarcăs, C. (2017). Business communication in the internet age. Economics, Management and Financial Markets, 12(2), 201-213. Colorado State University-Global Campus. (2019). Module 3-The Writing Process [Canvas ecourse]. In ORG 536 – Contemporary Business Writing and Communication. Greenwood Village, CO: Author. Guffey, M., & Loewy, D. (2015). Business communication: process and product (8th ed.). Stamford, CT: Cengage Learning Smart, K. (2000). "The wreck": Meeting the needs of the audience. Business Communication Quarterly, 63(3), 73-79.