Beth Am Social Networking Program Team Presentation
- 1. Becoming a Successful Community Weaver PT Meeting Thursday, July 26 ●
- 2. As a Network Weaver • Help people SEE OPPORTUNITIES • Support initiation of COLLABORATIVE projects, i.e. the Elul Project • Help DEEPEN THE QUALITY of relationships • Who is our audience? • What do they really want and need in their lives? • How can we connect them to other audiences?
- 3. Steps to Network Weaving • Shift in leadership mindset • Know your network • Socialize • Listen and Engage • Connect
- 4. Traditional Mindset: Hub & Spokes New Seniors Members BAW BAM Adult Synagogue Students Program Team Teens Admin. Staff Families w/ Committees Young Board Children Émigré Young B’nei Interfaith Adults Mitzvah Couples Students
- 5. Network Leadership Organizational Leadership Network Leadership Few Leaders Everyone is a Leader Leader Broadcasts Leader Engages Leader Controls Leader Facilitates and Supports Top Down Bottom Up Planning Innovation & Experimentation Provides Service Supports Self-organization Adapted from June Holley’s Network Weaving Handbook, pg. 29
- 6. Mapping Networks Know the Net – see the map of how things really work Knit the Net – adjust the network for improvements Mapping can illuminate key opportunities for action and investment http://ccc.georgkolb.com/
- 7. Temple Beth Abraham in Tarrytown, NY SOCIALIZE Here’s an idea: Post questions to promote social culture, even if you know the answer.
- 8. Build and Engage the Network • Develop more relation-based rather than institutionally-based communications • We tend to send out broadcast messages – OK, but good to activate more social interactions
- 9. As You Socialize BE YOUR TRUE SELF!
- 10. Listening & Engaging: You have to BE IN the conversation Rabbi Danny Burkeman on Twitter (@Rabbi_Danny) shares his professional activities, reflections, thought leadership, hobbies and more in conversation with his local community and beyond.
- 11. People Want to Hear From and Engage With Clergy
- 12. Beth Am FB Postings from May 2-June 11, 2012 These are postings which went unanswered – lost opportunities for potential conversations.
- 13. Make Connections
- 14. Be Responsive!
- 16. Celebrate Successes & Grow Beth Am Members who probably “Liked” our page after hearing about postings that they relate to, directly or indirectly.
- 17. Beth Kanter • Make it personal. Ask audience for stories, input, thoughts! Emphasize their importance to the community and allow them to run with projects and to be creative. Everyone wants to contribute and to make something better/leave a lasting mark. • Humanize your leaders. Make them available. If the members feel like the community is very hierarchical they may never feel like they belong on the “inside”. Use your position to energize your community. • Play matchmaker. The leaders in the community should focus on putting people together with ideas, interests, etc. Help them bridge the social interaction gap.
- 19. Some Ideas for Posts • It’s Friday! What have we learned this week? • What does the shofar call you to do? • Comment/ask questions about Parshah • Instagram/video postings • Sermon link to article on Facebook • Get creative
- 20. Facebook • It’s NOT interruption technology! – It’s a listserve without the interruption • Fundraisers: For every event “Like” get a $ • Where are you? Include location if taking place “offsite” • Who are you with? • Schedule a post: set a posting to reveal itself on a future date • Add “Like” button to footer/ signature of email
- 21. Demographics • Check out demographics – Overviews / “Likes” / Reach / Talking About – Plan content and see what is effective
- 23. What is a “Social Sermon”? • Opportunities to engage in LEARNING and COMMUNITY BUILDING using online tools • Weaving this content and these relationships back into the FACE TO FACE community in our local communities talk about what was discussed online • Inviting ACTIVE participation, rather than passive attendance
- 24. Social Sermon • Assumption: There are audiences who are interested in Jewish learning, but unable or unwilling to come to regular adult education classes. • Objective: Torah study and community building don't have to happen in the building, at a set time, face to face. • Strategy: Getting more people to participate in education and community more often doesn't mean market it more. Time to rethink our design.
- 25. Six-Word Story • Finding the words to capture our stories and reflect on our legacies is a quintessential Jewish project. (Moses, apparently, did not get the memo about the six-word limit, since he spent all 34 chapters of the book of Devarim--the Book of Words-- recalling his journey with the Jewish people.) • At this season, in which we assess the year gone by and make promises for the year ahead, I'd like to invite each of us to share your own Six-Word Jewish Story. • And then what? These stories, our stories, the words of our community, will shape a "Social Sermon" for Shabbat Shuvah. A "social sermon" is a deeply participatory experience, capturing and building on an online dialogue that begins here, now. New Year, fresh start, six words. Shir Imagination: Rabbi Lisa Levenberg’s blog: http://shir-imagination.blogspot.com/
- 26. Creating a Social Sermon
- 27. Creating a Social Sermon
- 28. Risk Taking Sharing and giving Value errors Allowing for and mistakes emergence, surprises, experiments Transparency Listening Valuing diversity and inclusiveness Not putting people into boxes Permeable boundaries Coming soon: 10-page Social media policy workbook from Darim Online
- 29. Novel Ideas • Skype Forums • Google/virtual “handouts” • Twitter chat at an appointed time each week • Streaming videos of services/classes/lectures
- 30. Key Building Blocks for Success • Be social, not a bullhorn • Be helpful, and people will help you • Find your voice, and have personality • Be a good listener, participate regularly • Thank people!
- 31. Action Steps • Articles • URJ Webinar Archive • Thoughts? Ideas? Suggestions?