Career Fair Networking
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This document provides guidance on networking at career fairs. It outlines best practices for preparation, such as researching target companies and crafting an effective introduction. The agenda includes learning how to describe networking strategies, create a professional pitch, and develop a target list for an upcoming career fair. Case studies provide scenarios to brainstorm networking solutions. The presentation emphasizes coming prepared with knowledge of companies and following up afterwards.
![The Preparation Funnel
Google
•Company
Website
UBC •Article or PR
Library Report
•Cases
•Databases
Primary
Source
•Information
Interview
SYNTHESIZE
“TOUCH POINTS”
[YOUR QUESTIONS HERE]](https://image.slidesharecdn.com/careerfairnetworkingubc-110929143810-phpapp02/85/Career-Fair-Networking-28-320.jpg)
Career Fair Networking
- 2. Career Fair Networking September 27, 2011 John Horn Associate Director, Career Development UBC Career Services
- 3. Today’s Agenda • Learning Outcomes + Three Things • Networking | The Big Picture • Career Days | Preparation & Execution • Case Studies • Next steps
- 4. Learning Objectives By the end of this workshop, you will be able to… • Describe networking best practices – in general and for Career Days • Identify and evaluate the components of a professional introduction or “pitch” • Create a target list for Career Days 2011
- 5. Three Things 1. Know Your Purpose 2. Research Your Targets 3. Have a Great Pitch
- 6. What is the purpose of a Career Fair?
- 7. 1. Networking | The Big Picture
- 9. Courtesy of HighlandBlade and Flickr Creative Commons
- 10. Courtesy of AfghanistanMatters and Flickr Creative Commons
- 11. Courtesy of PA King and Flickr Creative Commons
- 12. Courtesy of rpongsaj and Flickr Creative Commons
- 13. Courtesy of sa_ku_ra and Flickr Creative Commons
- 14. Networking Ideas (with explanatory drawings)
- 15. Finding Work: Employers & Seekers Networking + Direct Calls Approach Networking Resumes (3-6) Target Job Seekers Companies The Internet HR / (Monster, Workopolis, Agencies Careers Online) Company Ads and Job Ads Postings
- 16. Re-Think Your Strategy Employee Notice Decision Human Ad or (Labour Market Information) Maker Resources Posting HJM Timeline Review No Cost No Cost $ 1000’s $100’s-$1000’s 1–2 3–6 100s 100s – 1000s weeks – months weeks – months weeks – months months
- 17. The Expectation Job Visit 10 companies Career Days UBC
- 18. The Reality Studying Abroad Volunteering Networking Academic Courses Service Learning Career Opportunities Career Days Mentorship Part-time Job(s)
- 19. Bill Clinton’s Black Book Your Networking List • Name | Title | Organization • Contact | email | phone • Touch points | “Fun Facts” • Ranking connections Courtesy of sharedferret and Flickr Creative Commons
- 20. Your Black Book Fun Activity: 1. What is your Career Days Top 10? 2. How will you learn about them? 3. How are you going to introduce yourself and have a conversation?
- 21. What is the purpose of a Career Fair?
- 22. 2. Preparation and Execution
- 23. A Career Fair Networking Brainstorm • What works well? • What needs improvement? • What are your questions? • What are your ideas?
- 24. “A Target Rich Environment” • Roles • Values • Mission • Projects Courtesy Bogdun_Sudhitu
- 25. Preparation Counts • Research • Questions • Targets and Roles • Fitting the Corporate Culture Courtesy of Andrew-Hyde and Flickr Creative Commons
- 26. Do Your Homework “Spectacular achievement is always preceded by spectacular preparation.” - Robert H. Schuller • Leverage “open source content” • The Internet | website, news, LinkedIn, Twitter • UBC Library | articles, reports, databases • The organization’s PR Department • One-page Summaries | Always
- 28. The Preparation Funnel Google •Company Website UBC •Article or PR Library Report •Cases •Databases Primary Source •Information Interview SYNTHESIZE “TOUCH POINTS” [YOUR QUESTIONS HERE]
- 29. Identify your network Employers Faculty Family Mentors YOU Friends Community
- 30. Identify your network Employers Faculty Family Mentors YOU Friends Community
- 31. Impressions Count • Dress for Success • Gone in 20 Seconds • Eye Contact and Body Language • Your Pitch • Business Cards Courtesy of Shawnisa and stock.exchng
- 32. The Professional Details • Smile • Dress for success (with a haircut) • Handshake | firm + double-pump • Toolkit | pen, cards, resume
- 33. The Professional Details • Learn the power of nonverbal cues • Be sincere • Conversational currency • Adjust your Johari Window • Invite a continuation of the relationship • Make a graceful exit
- 34. The Professional Details Introduce yourself with your NAME: Name Academic Background Motivation for attending Enquire about them
- 35. The Professional Details Find a partner (someone don’t know) and introduce yourself with the NAME formula. Name Academic Background Motivation for attending Enquire about them
- 36. “Hello, my name is _________. I am studying __________ and have a strong background in ________. My ________ skills nicely match your company’s need for ___________. During my research for this event, I became interested in your organization’s ________(project/program). Would I be able to ask you a few questions about it at this time?”
- 37. Courtesy of Schoko-Riegel and Flickr Creative Commons
- 38. 3. Case Studies
- 39. Career Days Scenarios The Process: • Get into teams of three, four or five. • Five different Career Days scenarios. • Brainstorm two or three solutions. • Present your team’s best answer. • Be fun and professional.
- 40. Career Days Scenario One “We don’t typically hire students with your background.” The Scenario: • A UBC Arts student introduces herself to an employer and hears the above statement. The company typically hires students with expertise in computer science or engineering. How can she make herself relevant?
- 41. Career Days Scenario Two “Nice to meet you! My name is Stephanie Johnson, Director of Recruitment for Appnovation.” The Scenario: • This is your chance to impress a top recruiter with your pitch. Show how you know your stuff. How do you introduce yourself?
- 42. Career Days Scenario Three “Hey. Wait your turn, man!” The Scenario: • Career Days is coming to an end and there are long line-ups for the PepsiCo and Devon Canada booths (you really want to talk to them both). How will you get some face-time with PepsiCo and Devon Canada?
- 43. Career Days Scenario Four “…and then we hired Peter, who is working out really well – where did you say you were from? – wait, never mind, Peter is from Toronto, but Jane is from Regina – wow, these snacks are really good – and there are no real opportunities for you in our firm, but Vancouver is such a great place and I…” The Scenario: • You need to escape. Now. How do you make a graceful exit from this conversation?
- 44. Career Days Scenario Five “Why are you interested in our company?" The Scenario: • After a very good introduction, you’re engaged in a conversation with a company of interest. They are looking for someone who stands out from the crowd. How do you demonstrate knowledge of the organization?
- 45. 4. Next Steps
- 46. Following up with a contact • After connecting | ASAP • The write stuff • Don’t forget the go-between • Reaffirm what was discussed • Be brief and to the point
- 50. 5. Coming Soon
- 51. From the Expert Accenture: Leverage Your Online Brand Date: Monday Oct 17, 2011 Time: 5:00 pm to 6:00 pm Location: Career Services Lounge Stuart Olson: Dress For Success Date: Wednesday Nov 16, 2011 Time: 5: 00 to 6:00 pm Location: Career Services Lounge
- 52. • Like Facebook for professionals/job seekers • Build a searchable professional project • Meet new people in discussion groups • Learn more about a company Linkedin.com
- 53. From spettacolopuro on Flickr
- 54. 6. Wrap It Up!
- 55. Learning Objectives By the end of this workshop, you will be able to… • Describe networking best practices – in general and for Career Days • Identify and evaluate the components of a professional introduction or “pitch” • Create a target list for Career Days 2011
- 56. Three Things 1. __________________ 2. __________________ 3. __________________