Better findability with Schema
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This document discusses how using Schema markup can improve findability on search engines by providing structured data that enables rich snippets and product listing ads. It provides examples of common Schema types for reviews, products, recipes, events and software applications. The document demonstrates how to implement Schema using Microdata for a book and recommends tools from Google and Schema.org for testing and validating Schema markup implementations. In conclusion, it notes that only 0.3% of over 50 million analyzed domains currently use Schema.
Better findability with Schema
- 2. Ana Gasston SEO Manager at WBS @anagasston
- 3. Google SERP
- 6. Schema types • Reviews • Products • Recipes • Events • Software Application
- 7. schema.org
- 8. How to use Schema <div> <h2>Wolf Hall</h2> <h3>by <a href="/author/hilary-mantel.html">Hilary Mantel</a></h3> <p>4 stars - 78,000 ratings</p> <p>Publisher: HarperCollins Publishers Ltd - Jan 1, 2009</p> </div>
- 9. Microdata <div itemscope itemtype="http://schema.org/Book"> <h2 itemprop="name">Wolf Hall</h2> <h3>by <a itemprop="author" href="/author/hilary-mantel.html">Hilary Mantel</a></h3> <p itemprop="aggregateRating" itemscope itemtype="http://schema.org/ AggregateRating"> <meta itemprop="bestRating" content="5" /> <span itemprop="ratingValue">4</span> stars - <span itemprop="ratingCount">78,389</span> ratings</p> <p>Publisher: <span itemprop="publisher">HarperCollins Publishers Ltd</span> - <time itemprop="datePublished" datetime="2009-01-01">Jan 1, 2009</time></p> </div>
- 10. Structured Data Testing Tool google.com/webmasters/tools/richsnippets
- 12. Structured Data Markup Helper google.com/webmasters/markup-helper/
- 14. 0.3% of over 50m domains analysed use Schema searchmetrics.com/news-and-events/schema-org-in-google-search-results/