How to use Google Webmaster Tools & Get Keyword Data Back
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Carol Poole's presentation on Webmaster Tools highlights its importance for webmasters and SEO professionals in improving website visibility, health, and user experience. Key features include sitemap submission, fixing crawl errors, and analyzing search queries. The document also discusses the tools available for different purposes, as well as valuable resources and tips for using the tool effectively.
How to use Google Webmaster Tools & Get Keyword Data Back
- 1. Presenta(on on Webmaster Tools by Carol Poole
- 2. Poll • Have you used webmaster tools before? – 89% Yes / 11% No • How long have you been using webmaster tools? – 50% under 1 year / 50% 1-‐3 years • How would you rate level of experience? – 63% beginner, 25% intermediate / 12% advanced
- 3. What is Webmaster Tools • Free Tool from Google • Designed for webmasters • Used by: – Webmasters – SEO Professionals – AnalyUcs & AdWords Professionals
- 4. Why Use Webmaster Tools • To help improve visibility in search engines • Ensure the website is healthy • Understand & improve how the website is found – Search queries – Who links to your website • Improve the user experience (UX)
- 5. Tools for Different Purposes • Tools for site visibility – Site map, structured data, robots.txt • Tools for Website health – Broken links, crawl errors, site errors • Tools to improve how the website is found – Search queries & CTRs – Links to your site • Tools to improve UX – Broken links & site errors
- 6. Key Features • Sitemap submission • Fix crawl errors & set crawl rate • Site health & messages • See which websites link to the site • See what searches people type into Google when people find the site – Can the CTR be improved?
- 7. Valuable Data in Webmaster Tools
- 11. Submit Site Map
- 12. Submit Site Map • You can usually find what sitemaps you have by typing in sitemap.xml • Some sites have more than 1 sitemap. Submit all of them.
- 13. Wordpress Sitemap Plugins • WordPress SEO by Yoast • Google XML Sitemaps Plugin • XML Sitemaps
- 14. Linking To Google Analy(cs • Go to Google AnalyUcs • To Queries
- 15. Linking to Google Analy(cs
- 16. Linking To Google Analy(cs
- 17. Linking To Google Analy(cs
- 18. Linking To Google Analy(cs
- 19. Linking To Google Analy(cs
- 20. Search Queries Data in Webmaster Tools
- 21. Search Queries Data in Google Analy(cs
- 22. Analyzing Search Query Data
- 23. Sneaky Trick To Get Keyword Data Back
- 24. Sneaky Trick To Get Keyword Data Back
- 25. Sneaky Trick To Get Keyword Data Back
- 26. Sneaky Trick To Get Keyword Data Back
- 27. Sneaky Trick To Get Keyword Data Back • Free (with ads) • Without ads
- 28. SeMng Up Page Owners & Users • Three levels of access – Owner – User – Full Access – User – Restricted Access • Users with full access can not add new users or link to Google AnalyUcs • Users with restricted access can generally only view data h"ps://support.google.com/webmasters/answer/2451999
- 29. Fix Important Crawl Errors • Really common in ecommerce sites • PrioriUse the important URLS (the 404’s) • If it’s a big list, download – Work out where old URLs should point to – Do a 301 redirect (server side) • Mark as fixed in WMT
- 30. Errors To Pay ASen(on To • 404 Not found errors
- 31. Errors To Remove Or Ignore
- 32. Errors To Remove Or Ignore
- 33. Fetch As Googlebot • What is it? – Lets you see a page as Google sees it – NoUfies Google when there are new pages or changes to a page • Why Use? – Troubleshoot page’s poor performance in search results – Helps get new pages or changes to pages indexed quickly – Check crawl errors and redirects are fixed
- 34. HTML Improvements • What is it? – Shows potenUal issues when Google is crawling & indexing site • Why Use? – Improve user experience – Drive traffic to your site – Helps idenUfy problems with Utle tags or non-‐indexable content
- 35. Sitelinks • What are sitelinks? – AddiUonal links to your website that appear underneath the main URL in the organic lisUng – Auto Generated
- 36. Demote Sitelinks • Give you extra real estate under your brand name • Site links can be demoted in Webmaster Tools • Why demote: – InformaUon is incorrect – Don’t want a parUcular page appearing as a sitelink
- 37. Other Features • Rich snippets / data highlighter – A way of summarizing content on a page to make it easier for users to understand what the page is about • Page speed insights – Enables you to test speed of website which is now considered a factor that impacts search engine rankings
- 38. Structured Data
- 39. Structured Data • Yoast WordPress SEO – Facebook, Twiier & G+ • Schema Creator • Webmaster tools – Data Highlighter • Genesis Themes
- 40. Who Should Have Access • Webmasters • Website Owners • Google AdWords Professionals • AnalyUcs Professionals • SEO Professionals
- 41. Useful Wordpress Resources • Wordpress SEO By Yoast • RedirecUon plugin
- 42. Ques(ons?