Maximising Online Resource Effectiveness Workshop Session 8/8 Workshop roundup
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The document provides a comprehensive review of a workshop focused on structured data, SEO strategies, content, and promotion strategies, concluding with participant feedback on expectations and action items. It emphasizes the importance of knowing your audience, utilizing social media effectively, and building a loyal audience through meaningful communication. Furthermore, it includes recommendations for ongoing resource updates and encourages participants to implement learned strategies in the following months.
Maximising Online Resource Effectiveness Workshop Session 8/8 Workshop roundup
- 1. Wrapping up—SCAMORE 8/8 review of workshop and ongoing actions photo: ©GM 2010
- 3. Workshop roundup Session 8/8
- 4. At the end of the workshop Revisit the mind map you created at the start of the workshop ? Any changes as a result of this workshop? What would you suggest would be the biggest changes?
- 6. Review of workshop Introduction ‣ lots going on, possibilities, need for structured data
- 7. Review of workshop Introduction ‣ lots going on, possibilities, need for structured data Conventional SEO ‣ what’s good for search engine is also good for readers, use text, keywords
- 8. Review of workshop Introduction ‣ lots going on, possibilities, need for structured data Conventional SEO ‣ what’s good for search engine is also good for readers, use text, keywords Priority issues ‣ know your audience, structure, accessibility, integrity, metadata
- 9. Review of workshop Introduction ‣ lots going on, possibilities, need for structured data Conventional SEO ‣ what’s good for search engine is also good for readers, use text, keywords Priority issues ‣ know your audience, structure, accessibility, integrity, metadata The social web ‣ avoiding web site issues, potential of cloud services, importance of participation
- 10. Review of workshop Introduction ‣ lots going on, possibilities, need for structured data Conventional SEO ‣ what’s good for search engine is also good for readers, use text, keywords Priority issues ‣ know your audience, structure, accessibility, integrity, metadata The social web ‣ avoiding web site issues, potential of cloud services, importance of participation Content strategy ‣ everything that’s required to publish content effectively
- 11. Review of workshop Introduction ‣ lots going on, possibilities, need for structured data Conventional SEO ‣ what’s good for search engine is also good for readers, use text, keywords Priority issues ‣ know your audience, structure, accessibility, integrity, metadata The social web ‣ avoiding web site issues, potential of cloud services, importance of participation Content strategy ‣ everything that’s required to publish content effectively Promotion strategy ‣ using social media to make your work more effective
- 12. Review of workshop Introduction ‣ lots going on, possibilities, need for structured data Conventional SEO ‣ what’s good for search engine is also good for readers, use text, keywords Priority issues ‣ know your audience, structure, accessibility, integrity, metadata The social web ‣ avoiding web site issues, potential of cloud services, importance of participation Content strategy ‣ everything that’s required to publish content effectively Promotion strategy ‣ using social media to make your work more effective Development strategy ‣ keeping up, preparing for future, being part of a bigger better web
- 13. Review of workshop ?
- 14. Review of workshop Did the workshop fulfil your expectations? ?
- 15. Review of workshop Did the workshop fulfil your expectations? What would you have liked to spend more time on during the two days? ?
- 16. Review of workshop Did the workshop fulfil your expectations? What would you have liked to spend more time on during the two days? What would you have liked to spend ? less time on during the two days?
- 17. Review of workshop Did the workshop fulfil your expectations? What would you have liked to spend more time on during the two days? What would you have liked to spend ? less time on during the two days? Will the workshop encourage you to take some actions on your return?
- 18. Review of workshop Did the workshop fulfil your expectations? What would you have liked to spend more time on during the two days? What would you have liked to spend ? less time on during the two days? Will the workshop encourage you to take some actions on your return? What actions?
- 19. Review of workshop Did the workshop fulfil your expectations? What would you have liked to spend more time on during the two days? What would you have liked to spend ? less time on during the two days? Will the workshop encourage you to take some actions on your return? What actions? Other comments?
- 21. Work smarter! Rework Start making something ‣ What you do is what matters, not what you think or say or plan. No time is no excuse ‣ Perfect time never arrives. There's always enough time if you spend it right. Build an audience ‣ Speak, blog, tweet, make videos, presentations whatever. Share information that's valuable. Slowly but surely you'll build a loyal audience. Nobody likes plastic flowers ‣ So talk the way you really talk. Make a dent in the Universe ‣ To do great work, you need to feel that you're making a difference. If you're going to do something, do something that matters. You need less than you think ‣ That could mean people, money, resources... http://37signals.com/rework/
- 22. Success The art and science of success Tactics, by Edward de Bono, first published 1985 In spite of the huge differences in styles and approaches there do seem to be some strong underlying agreements. Energy, persistence, determination and single-mindedness seem important in all cases. There is action. Successful people do not stand still and expect things to happen to them. They take a step and then the next step. There seems to be a sense of integrity. Integrity toward oneself and also toward others. There is always the “expectation of success” and the ability to think big. There is the ability to define goals and targets, and also to have dreams. There is creativity and the ability to see things differently and to think new thoughts. There is both a seizing of opportunities and also a creation of opportunities. There is eagerness and enthusiasm and the willingness to make things happen. http://amzn.to/ay0J5I
- 23. At the end of the workshop Resources http://scamore.eforum.org/ will continue to be updated during 2010, use the resources as you see fit, subscribe to RSS feed, register on site for special messages, read case studies when available Feedback http://www.netskills.ac.uk/content/ products/workshops/feedback/ index.html please complete, it will only take a few minutes and will help a lot!
- 24. After the workshop Case studies ‣ take any lessons learnt seriously ‣ further develop and implement content, promotion or development strategies started during workshop Text ‣ keep in touch regularly during case study period of 3-6 months ‣ measure and report success ‣ share experience with others via online resource ‣ volunteers?