Better made project
- 1. Better Made Marissa Leong - CEO Jia Min – CFO Sophie Loh - CMO
- 2. Introduction These are our KEY points: • Our Company and Products • Elements of Proposal These are the ELEMENTS of our proposal • Market Opportunity • Market Strategy • Organizational Development • Management Team
- 3. Our Company • Better Made is the name of our company. • We sell desserts and will be baking cupcakes, cakes, cookies and all things sweet. • They will be designed specially and will be simple and pastel in colour, since simplicity and pastel are now the trend.
- 4. What is so good about Better Made?
- 5. Business Model • 1 person will probably spend $25. • 30 customers (online sharing) per day • 10 customers from retail shop per day • 40 x $25 = $1000 per day • $31000 per month = $1000 x 1 month (estimate 31 days)
- 6. Business Model • Ingredients would cost about $150 per week. • Estimate 3-4 weeks for a month. • Estimate $525 spend on ingredients per month. • $31000 - $525 = $30475
- 7. Business Model • 40 customers per day • 3 Talented bakers • We pay our bakers around $3500 every month. • 30475 – (3 x 3500) = We get around $6658 per month.
- 8. Business Objective • Associate with other bakeries • Be one of the best bakeries in Singapore
- 9. Page Break • Cupcakes: One box for $25 • Cookies: One box for $20 • Cakes: $30 • Macorons: One box for $25 • Waffles with ice cream: $6
- 10. Organisation Development • Marissa Leong is the leader, CEO and is in charge of the group activities to make sure everyone does their job. • Jia Min is the CFO and will be in charge finance of the business and calculates the revenue. • Sophie is in charge and responsible for the marketing of business and works on the company’s websites as the CMO.
- 11. Vision and Mission • We vision that everyone would be delighted and happy when they eat the desserts.
- 12. The Keys to Success • We will be using social media to connect with our customers. • Desserts are very popular these days. • We will also be keeping up the ‘Dessert Trend’.
- 13. Our Website
- 14. Our Website
- 15. Our Website
- 16. Our Website
- 18. Target Consumer Segment • Our target consumers will be teenagers and people who like all things “Sugar and Sweet” related.
- 19. Marketing Strategies • We will be promoting our business on Facebook. • We also have a website where customers are able to make their purchases online.
- 20. The End Thank you for your attention ! :D