Effective event promotion
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Sparks needed to reach a new female audience and increase fundraising. They developed the Bake event concept to do so. Bake targeted younger women through an engaging design concept promoted via social media, celebrities, and gifts in kind from corporate partners. The event was a success in gaining more active followers and building new corporate relationships, exceeding objectives and opening doors for future growth in volume, partnerships, and repeat hosts.
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Effective event promotion
- 1. Effective Event Promotion: How Sparks has reached a new female audience and opened doors for the future Elvira Morrison – Head of Regional Fundraising Elena Vincent – Head of Corporate Partnerships
- 2. Ingredients • How Sparks had fundraised before • Why we needed Bake • Objectives for 2013
- 3. Concept & Design • Who are we targeting • Investing in a concept • Getting it right
- 7. Rail Tube
- 8. • Gifts in kind • Social media • Celebrities Promotional Channels
- 9. Promotional Channels • Warm networks • Local promo
- 11. Supporter Care • Looking after our hosts from registration onwards • Good problems to have
- 12. What we’ve achieved so far • Right ask, right audience • More active followers • New corporate relationships • Opportunities for next year • Great challenges
- 13. Hopes for 2014 • Volume • Partnerships • Repeat and super hosts