Kklassen classpresentation
- 1. VCT 4670 – Spring 2012 Class Presentation Prepared for St. Denis Party Center Prepared by Kim Klassen Jackson
- 2. Client: St. Denis Party Center • Family-owned party center in Chardon, Ohio • Beautiful facility with spectacular views of St. Denis Golf Course
- 3. Client Goal: • Increase wedding reception bookings in 2012 • Find ways to attract new clients
- 4. Project Goal: • Develop a comprehensive marketing plan utilizing a cohesive look and message that identifies multi-media advertising opportunities • Create a professional, consistent and updated image needed to attract new clients.
- 5. Marketing Plan: • The plan included the following items: • Create Logo • Update Flyers/Handouts • Multi-media Advertising Opportunities • Brag Book • Consistent Messaging • Much more…
- 6. Logo: • Client Requirements: • Must include Maple Leaf and use same type as St. Denis Golf Course • Elegant look • Preliminary designs:
- 7. Logo: • Final Version chosen by client
- 10. Multi-media Advertising Opportunities: • St. Denise Party Center received a comprehensive list of traditional print and digital advertising opportunities including: • Today’s Bride • Maple Leaf (local publication) • The Knot and Wedding.com • Weddings in Cleveland • All chosen to assist the party center with increasing their reach into the local bridal market and book more wedding receptions in 2012
- 11. Brag Book: • Existing Book: • New Book:
- 12. Consistent Messaging: • All flyers/handouts, ads, online directory listings, email blasts, website, etc. messaging is now consistent. • No matter what the media, potential customers will know who St. Denis Party Center is, what they do and why they are the best place for their wedding reception.
- 13. Project Summary: • St. Denis now has a branded, consistent, professional look to everything they do. • Items from initial proposal & timeline were added and deleted during the course of the project in order to address items most crucial to helping St. Denis reach their goal of booking more wedding receptions in 2012. • Client so happy with work produced for this project that I’ve been hired as their marketing consultant to continue developing collateral for both the party center and the golf course.