Beyond code
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This document discusses the importance of user-centered thinking in product development. It recommends that developers take responsibility for building usable products, involve users in the development process through methods like usability testing, and promote user-centered thinking within their company by constantly considering how features will help customers achieve their goals. Failing to focus on users can result in wasting months developing useless features that no one uses.
Beyond code
- 1. Beyond code Build a product customers love with user-centered thinking
- 2. I help agile companies build successful web applications through an effective user experience Agile - UX – Product – Growth hacking Tommy Jarnac, SaaS Foundry
- 5. Have you ever wasted months away developing useless features no one uses ? The Big Waste
- 6. Sure, this feature sounds cool… but is it going to fail again? The fear
- 7. What if we could build only what is really needed by our customers ? The (Lean) Dream
- 8. The solution User-centered thinking: start with the user in mind
- 9. For developers… 1. Take responsibility for building a usable product 2. Involve users 3. Promote user-centered thinking to your company
- 10. Take responsibility (1) As a developer, make the decision to take ownership of building user-friendly software
- 11. Involve users (2) –How? More user participation in your product development –Easy example: usability testing
- 12. Promote user-centered thinking (3) Ask yourself 24/7: 1. Does this feature/product help our customers accomplish their goals and live a better life ? 2. What’s the evidence ? (data, feedback…)
- 13. Promote user-centered thinking (3) « hey boss, user feedback shows we shouldn’t build feature X after all… »
- 14. Thank you! More about building better products : http://saasfoundry.io Tommy.jarnac@gmail.com
Editor's Notes
- #12: Black-belt user-centered design: prototyping, customer interviews, contextual inquiry, welcome calls, feedback channels …