Creating Impact Through Product Design
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The document discusses the role of product designers in creating impactful digital products, emphasizing the importance of communication, empathy, and strategic thinking. It outlines a structured process for product development, including principles for building digital products and various methodologies like Lean UX and design sprints. A case study is provided from Sale Stock, demonstrating practical application and the positive impact on user engagement metrics.
Creating Impact Through Product Design
- 1. Creating Impact Through Product Design Solo, Indonesia December 15, 2018 DIGITAL PRODUCT EXPERIENCE
- 2. Halo halo halo! Rayi aka @mumolabs is here. Pripun kabar e?
- 3. Customer Facing Product Improvement & Conversion @Sale Stock | 2015 - now
- 4. Agenda ● About Digital Product ● Role Product Designer ● Process ● 7 Principles for Building Digital Products ● Case Study
- 6. Digital Product Produk atau alat yang tidak ada wujud fisiknya namun bisa digunakan oleh ratusan/jutaan pengguna secara bersamaan melalui media elektronik / internet.
- 7. C O N T O H https://ecommerceiq.asia/ indonesia-ecommerce-lan dscape-ecommerceiq/
- 8. If I had only one hour to solve a problem, I would spend up to two-third of that hour in attempting to define what the problem is. - Matthew Wakeman, Penulis buku Practical Techniques for Designing Better Products
- 9. Role Product Designer Combine art, science and technology to create products that people can use.
- 12. Culture Product Designer @ Sale Stock
- 13. Process Building digital products need good communication, empathy, strategy and listening all stakeholder.
- 14. Classic Process Lock every step
- 16. Lean UX by Jeff Gothelf in 2013 More agile
- 17. Lean UX within an Agile environment, by Dave Landis
- 18. Design Sprint by GV Rapidly define and test a low-fidelity prototypes
- 20. Lightning Decision Jam — Solve Problems Without Discussion (1 Hour) https://medium.muz.li/a-super-simple-exercise-for-solving-almost-any-product-design-challenge-f9e6c0019d7d 3 Days Design Sprint
- 21. Trus pakai yang mana donk?
- 23. 7 Principles for Building Digital Products https://medium.com/swlh/top-10-principles-for-building-great-software-products-ef12294b0196
- 24. Guess less, use the data. Quantitative vs Qualitative 1. Data is your guide
- 25. Get in the habit of using your own product on a daily or weekly basis. 2. Be the user
- 26. Figure out what their real habits and needs are. 3. Ask your users the right questions and listen
- 27. The power of simplification flow. What you choose to remove is as important as what you put in. 4. To the point
- 28. Build an active and strong product team. 5. The team mate
- 29. Try and capture the goals and KPIs of the product early on. 6. Prioritize early
- 30. Create familiarity and strengthen intuition by applying the same solution to the same problem. 7. Always consistent and improvement
- 31. Case Study from Sale Stock https://medium.com/swlh/top-10-principles-for-building-great-software-products-ef12294b0196
- 32. It’s not just what it looks like and feels like. Design is how it works. - Steve Jobs
- 33. AB Test: Category Widget on Homepage VS VS Bucket_2Bucket_1Control
- 34. Temporary Result (Still ongoing) Tabs on Control
- 35. Cart Page (+- 1 Month) VSVS NewIterationOld
- 36. Summary Meanwhile, the basket size is increasing by ~2%. Probably, it's the impact of higher CTR to buy more (increased by ~12% )
- 37. Digital products is about people 😍🎉
- 38. Podcast hosted by mumolabs