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Design Sprints
as Innovation Tool.
www.uxproject.agency
Design Talks#2
26 February 2019
Brought to you by: Andrei Mihai
Agenda
1. Intro
2. Roll Call (Optional)
3. Introduction to Design Sprints
4. Design Sprints - the Process.
5. Design Sprints as Innovation Tool
6. UXProject Experience with Design Sprints
7. Q&A
www.uxproject.agencywww.uxproject.agency
...to
something
meaningful.
Design Sprint
What if we can
change this...
A Typical Office Day
www.uxproject.agency
Meetings are Boring.
Sprints are Cool.
www.uxproject.agency
A Design Sprint at UXProject is a 4-day, step by
step process for rapidly solving big challenges,
creating new products, or improving existing ones.
It compresses potentially months of work into a
few days.
www.uxproject.agency
Design Sprint?
Jake Knapp
Author of Design Sprints
Ex- Google and Google Ventures
Jonathan Courtney
Co-Founder of AJ&Smart
Jake Knapp
Author of Design Sprints
Design Sprints as Innovation Tool
Day 1 Day 2 Day 3 Day 4
Make a MAP
and SKETCH
solution
DECIDE on the
best idea and
create a
STORYBOARD
TEST! TEST!
TEST! And
draw
conclusions
Build a realistic
PROTOTYPE
What Happens in a
Design Sprint 2.0?
www.uxproject.agency
www.uxproject.agency
Day 1 - Map
Define the
Challenge
Produce
Solutions
1. Expert interviews + HMWs
2. Long-Term Goal + Sprint Questions
3. Map
â—Ź What Your Product / Service / Update Is?
â—Ź What Problem Are We Trying To Solve?
â—Ź Who Is Using the Product Now & Who We Want to Target?
â—Ź If Everything is OK, How Will The Product Will Look Like in 2 Years?
1. Lightning Demos
2. 4 Part Sketching
â—‹ Note Taking
â—‹ Doodling
○ Crazy 8’s
â—‹ Concept
DAY 1
www.uxproject.agency
www.uxproject.agency
Day 1 - Sketch
www.uxproject.agency
Day 2 - Vote
Vote On
Solutions
The
Storyboard
1. Heat Map Vote
2. Solution Presentation
3. Straw Poll Vote
4. Decider Vote
1. User Test Flow
2. Storyboarding
DAY 2
www.uxproject.agency
www.uxproject.agency
www.uxproject.agency
Day 2 - Decide
Day 3 - Prototype
Day 4 - Test
www.uxproject.agency
What’s Up With Day 5?
www.uxproject.agency
â—Ź Day Off or Short Day
â—Ź Aggregate Feedback
â—Ź Update Prototype
â—Ź Plan Next Steps
â—Ź Prepare Review Meeting with Client
What’s Up With Day 5?
www.uxproject.agency
What can
be used
for?
www.uxproject.agency
â—Ź Software Products.
â—Ź App Design.
â—Ź Web Projects.
â—Ź Business Model Validation.
â—Ź Change Management Projects.
â—Ź Startup Ideas.
â—Ź NGOs
â—Ź Digital Transformation Projects.
Project Team - with
Sprint.
Project Team -
without Sprint.
www.uxproject.agency
â—Ź Months trying to figure out
what direction to take
â—Ź Many projects failing or not
launching at all
â—Ź Huge salaries
â—Ź Clear direction 1-2 weeks
â—Ź Cover more projects with the
same team
â—Ź Better outcomes
â—Ź Less money spent
Why Business
Want & Need
DS!
www.uxproject.agency
â—Ź Saves a lot of time.
â—Ź Saves a lot of money.
â—Ź Fear of missing out.
â—Ź This thing really works!
â—Ź Pressure to innovate.
Source: mckinsey.com
www.uxproject.agency
“The process of translating an idea or
invention into a good or service that
creates value or for which customer
will pay.”
http://www.businessdictionary.com
What the hack is
Innovation?
Evolutionary
Innovation -
incremental
advances.
http://www.businessdictionary.com
Type of Innovation
Revolutionary
Innovation -
disruptive and new.
http://www.businessdictionary.com
Type of Innovation
www.uxproject.agency
www.uxproject.agency
www.uxproject.agency
Find Your
A-Team
www.uxproject.agency
Break Down
Walls
www.uxproject.agency
Let Customers Tell You What is
Going to Work
www.uxproject.agency
Test the Ideas That You are Too
Scared to Launch
www.uxproject.agency
www.uxproject.agency
Things That Can Go
Wrong.
Lose Momentum
www.uxproject.agency
Managing
Expectations.
www.uxproject.agency
Transform the
Sprint into a
Meeting.
www.uxproject.agency
www.uxproject.agency
Interaction designer and concerned
citizen Nikki Sylianteng
Bring Fresh
Perspectives.
Things You
Want to Take
Into
Consideration
Before DS.
www.uxproject.agency
â—Ź Good Facilitator
â—Ź 1 - 2 Designers
â—Ź Pre Flight Research
â—Ź Setup Interviews
(Before the Sprint )
â—Ź Simulate Day #1
Design Sprints
Bootcamp.
www.uxproject.agency
Brasov / 28 - 29 March
Bucharest / 04 - 05 April
Sibiu / 11 - 12 April
www.uxproject.agency
Also Available for Inhouse Workshops.
What You Get?
â—Ź AJ & Smart Design Sprint 2.0 Experience
â—Ź Sprint Preparation Guide
● Facilitator’s Slide Deck
● Facilitator’s Daily Checklist
â—Ź Tips & Tricks List
â—Ź Delivery Summary Template
â—Ź DS Facilitator Diploma
www.uxproject.agency
Let’s build great things together.
Just give us a shout.
Email Us
office@uxproject.ro
Website
www.uxproject.agency

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Design Sprints as Innovation Tool