Beyond Data Visualization: What's next in communicating with data?
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The document discusses the importance of effective communication in data visualization, emphasizing that merely presenting attractive visuals is insufficient. It highlights the need for data experts to understand their audience and connect their insights to actionable goals. A people-first approach is advocated to cater to the needs of both data consumers and experts, aiming to bridge the gap between analysis and real-world application.
![“[Business Intelligence] is the ability to apprehend the
interrelationships of presented facts in such a way as to
guide action towards a desired goal.”
~ Hans Peter Luhn](https://image.slidesharecdn.com/nas-beyond-data-visualizationv2-151113010929-lva1-app6891/85/Beyond-Data-Visualization-What-s-next-in-communicating-with-data-3-320.jpg)
Beyond Data Visualization: What's next in communicating with data?
- 1. Zach Gemignani CEO, Juice Analytics @zachgemignani Christian Oliver VP, HealthStream @Oliverc2001 Beyond Data Visualization What’s next in communicating with data?
- 3. “[Business Intelligence] is the ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal.” ~ Hans Peter Luhn
- 4. The stakes are high
- 6. Progress in visualizations skills
- 7. Attractive, interactive, and Tufte-compliant is not enough
- 8. Vocabulary & syntax :: Visualizations Logical flows :: “Data storytelling” Changing minds :: ?
- 11. Data consumers Busy with their job Afraid of the new Non-analytical, non-technical Stop giving me something new to learn! How is your data going to help me?
- 12. Data experts Don’t speak the audience’s language Focused on analysis, not communication I’ve done the work; why do I have to do more? Isn’t it obvious what the data is saying?
- 13. A People-first approach to communicating data.
- 14. less more
- 16. Purposeful General Cater to why they will care.
- 17. Purposeful
- 21. Give the data a job.
- 23. Telling
- 25. Collaborating
- 27. Meaningful data has meaningful people behind it.
- 28. Impact Data points Cater to how they work.
- 30. “The goal that proved to be the game winner for Belgium was scored in extra time by Romelu Lukaku, who was free as he ran up the center of the field and converted a pass from Kevin De Bruyne.”~NYT Record-Setting Effort by Howard, but Belgium Ousts U.S.
- 31. Data points 50 slides and growing
- 32. Impact
- 33. Present data that mirrors how people work — in sequence with key actions.
- 34. External data consumers Internal data consumers Data experts Data Push data to the edges How can they act on it? Why should they care? Who can make us smarter?
- 35. Build that bridge! 1. Visuals are only the beginning 2. Understand your audience’s job 3. Guide them to informed action
- 36. What will you create? Zach Gemignani CEO, Juice Analytics @zachgemignani Christian Oliver VP, HealthStream @Oliverc2001