2
Most read
4
Most read
5
Most read
March 13 I 2025
Fragmentation of
Search
Traffic coming to Duda sites from ChatGPT
growing very quickly, although still
significantly smaller than Google traffic
80K
40K
20K
0
60K
Aug 22 Feb 23 Aug 23 Feb 24 Aug 24 Feb 25
ChatGPT
Perplexity
Mistral
Claude
Meta
Copilot
ChatGPT is not yet optimized for sending traffic to
external websites, but it is getting better
Reminds me of the early days of another company
Automatically generate sitemaps
Server Side Rendering (SSR) content
SSL encryption and structured data
High Core Web Vitals
High PageSpeed score
Local SEO schema
Built in FAQ and product schema
Streamline meta, alt tags and content refresh with AI
How do we help SMBs with AEO
(answer engine optimization)
Two way sync with Google Business Profile and
other listings

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Beyond Google: Adapting to fragmented search in the age of AI (Itai Sadan)

  • 1. March 13 I 2025 Fragmentation of Search
  • 2. Traffic coming to Duda sites from ChatGPT growing very quickly, although still significantly smaller than Google traffic 80K 40K 20K 0 60K Aug 22 Feb 23 Aug 23 Feb 24 Aug 24 Feb 25 ChatGPT Perplexity Mistral Claude Meta Copilot
  • 3. ChatGPT is not yet optimized for sending traffic to external websites, but it is getting better
  • 4. Reminds me of the early days of another company
  • 5. Automatically generate sitemaps Server Side Rendering (SSR) content SSL encryption and structured data High Core Web Vitals High PageSpeed score Local SEO schema Built in FAQ and product schema Streamline meta, alt tags and content refresh with AI How do we help SMBs with AEO (answer engine optimization) Two way sync with Google Business Profile and other listings