Beyond the written word - visual data in journalism IRE 2013
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The document discusses Tableau Software's mission to help users visualize and understand their data, emphasizing its engaging atmosphere and creative team culture. It highlights the transition from traditional static charts to dynamic, interactive dashboards that encourage data engagement. Additionally, it notes the growing popularity of Tableau Public for journalistic and research purposes, enabling easy sharing and internal use of data visualizations.
Beyond the written word - visual data in journalism IRE 2013
- 1. IRE Conference 2013 BEN JONES bjones@tableausoftware.com @DataRemixed Beyond the written word with
- 2. Working at Tableau (a story told two ways)
- 3. Version #1
- 5. We’re locating by the beautiful Lake Union in Fremont, under a magnificent bridge.
- 6. If you follow the bridge to the end, there’s a troll underneath. You gotta love that, right?
- 7. I have to admit, we’re a pretty wacky bunch.Yep, those are clown noses (thanks again, Kelly Martin!)
- 8. Version #2
- 9. Working at Tableau • At Tableau Software, it’s our mission to help you see and understand your data • Our headquarters is in Fremont,WA by Lake Union. • It’s a really beautiful place with an amazing bridge overhead. Very visually stimulating. • There’s even a huge statue of a troll at the end of the bridge, just up the street from where we work. You really have to see it to know how cool it is. • We’re a really wacky bunch and sometimes wear clown noses in the rain. No joke.You’d laugh out loud.
- 10. Which version do you prefer? Which version drew you in? Which version will you remember? We’re Visual.
- 11. Why visual data?
- 12. Why visual data? I II III IV x y x y x y x y 10 8.04 10 9.14 10 7.46 8 6.58 8 6.95 8 8.14 8 6.77 8 5.76 13 7.58 13 8.74 13 12.74 8 7.71 9 8.81 9 8.77 9 7.11 8 8.84 11 8.33 11 9.26 11 7.81 8 8.47 14 9.96 14 8.1 14 8.84 8 7.04 6 7.24 6 6.13 6 6.08 8 5.25 4 4.26 4 3.1 4 5.39 19 12.5 12 10.84 12 9.13 12 8.15 8 5.56 7 4.82 7 7.26 7 6.42 8 7.91 5 5.68 5 4.74 5 5.73 8 6.89 This? Or This?
- 14. Telling better stories with data on the web What is it? Who uses it? Why do they use it? When do they use it? How do they use it?
- 15. FREE Windows software to quickly create and share interactive data graphics on the web What is
- 16. Who uses it?
- 17. Why Do They Use It? Interactive Data = Engagement + DwellTime = IncreasedTraffic + Social Sharing
- 18. When do they use it? Minutes Hours Days Weeks+ Time to build Complexity Static charts Dynamic charts Interactive dashboards Multi-modal visualizations Programming RequiredVirtually Impossible I really hope not! SimpleTools (BeforeTableau Public) **Caveat: this applies to most users.There are wizards like Jon Peltier and Jorge Camoes who can do virtually anything with Excel, and programmers like Santiago Ortiz who will code an interactive graphic so fast your head will spin. Again, this applies to mere “mortals” - like us
- 19. Minutes Hours Days Weeks+ Time to build Complexity Static charts Dynamic charts Interactive dashboards Multi-modal visualizations Programming Required I really hope not! Simple Tools Tableau Public When do they use it? (AfterTableau Public) **Caveat: this applies to most users.There are wizards like Jon Peltier and Jorge Camoes who can do virtually anything with Excel, and programmers like Santiago Ortiz who will code an interactive graphic so fast your head will spin. Again, this applies to mere “mortals” - like us
- 20. Let’s look at some examples
- 21. April 15th, 2013 April 16th, 2013 Top: http://www.rawstory.com/rs/2013/04/19/shot-boston-marathon-bombing-suspect-tamerlan-tsarnaev-featured-terror-links-on-youtube// Bot: http://latino.foxnews.com/latino/health/2013/04/18/boston-marathon-bombings-prove-tourniquet-is-lifesaver/ Right: http://www.guardian.co.uk/news/datablog/2013/apr/16/data-store-boston-marathon-explosions
- 22. Bottom Left: http://hetivalasz.hu/vilag/apokalipszis-japanban-36137 March 11th, 2011 March 12th, 2011 Top Left: http://www.boston.com/bigpicture/2011/03/massive_earthquake_hits_japan.html http://www.newscientist.com/blogs/shortsharpscience/2011/03/interactive-graphic-japans-dea.htmlRight:
- 23. In minutes? Really? http://seattlebubble.com/blog/2013/05/28/case-shiller-seattle-home-prices-shot-up-in-march/ http://www.lanacion.com.ar/1578198-tras-el-feriado-el-dolar-blue-avanza-hoy-y-sigue-sin-dar-respiroLeft: Right: ..monthly or quarterly dashboards (think “Jobs Friday”)
- 25. Multi-ModalVisualizations EmbedYouTube Embed Google Maps http://dataremixed.com/2013/06/how-to-embed-a-google-map-in-tableau/ http://www.osmguy.com/2013/04/mlb-integration-by-team-visualization/Left: Right:
- 27. Award Winning Data Journalism http://www.globaleditorsnetwork.org/dja/Ref:
- 28. Usage of Tableau Public is Growing http://www.tableausoftware.com/about/blog/2013/2/crossing-100-million-milestone-21304 …100M views and counting Ref:
- 29. Tableau Desktop now free through IRE For journalists, bloggers, and researchers • Connect to .xlsx, .txt., .csv, odata • Save to the web • Embed & share For companies & individuals • Connect to many sources • Save locally • Server version available http://ire.org/blog/ire-news/2013/06/20/tableau-makes-its-desktop-software-free-ire-member/Ref: