BGU 2011 Course introduction

Technological Entrepreneurship
in Electro-optics

Introduction

Dr. Moshe Finarov

1

Importance of the high-tech industry
High-tech industry now is a leading industrial
segment of developed countries
High-tech is based on creating hundreds of new
companies (startups), which transfer new
technologies into profitable business
Investments into startups and their acquisition by
international corporations are very important
sources of foreign currency
However the high-tech industry is very inefficient:
only 1 of 10 startups survive,
even less startups really succeed
Copyrights: Magenta-tech Ltd. Why?
2

Why most of startups fail?

Now most of new entrepreneurs found and manage startups
intuitively thus making many serious mistakes

Science & Business &
Technology Managerial
skills skills

Only combination of knowledge and experience both in
technology and in business management ensures success
Copyrights: Magenta-tech Ltd.
3

How to ensure the success?

Hard work Success
Persistence
Self-sacrifice

Knowledge
Idea
Methodology
Dream
Experience
Ambitions

4

Why this course?

Government economic goals

Economics growth Efficient HR

High-tech industry Academic education
growth and research

Startups creation New technologies &
and efficiency and inventions

How to do this?

Now most of new entrepreneurs found and manage startups
intuitively thus making many serious mistakes
5

Purpose of the course

Provide a knowledge on a way of creating novel technical
ideas and their transferring to commercial products

Provide a knowledge of high-tech start-up company
foundation and management

Provide a knowledge on electro-optical technologies having
high business potential

This course is for technologists who are potential entrepreneurs

6

Why myself?

More than 30 years experience in high-tech industries,
mainly in the fields of semiconductors, electro-optics and
solar PV energy

Initiating and execution of tens R&D projects and several
high-tech startups in different positions - from optical
design to company management

>20 years experience in high-tech business management

About 10 years experience in teaching university students

7

Personal introduction
1974 MSc. in microelectronics
1980 PhD. in applied physics
1980 - 1988 Electronic industry & university teaching, Moscow
1989 - 1993 Orbotech, Yavne; senior physicist,
Developing optical inspection systems
1993 - 2007 Nova Measuring Instruments, Rehovot;
founder, CTO and R&D manager,
Optical metrology for semiconductor industry
2007 Magenta-tech, Rehovot, founding partner
Consulting in solar industry business development
2008 BrightView Systems, Petah-Tiqva;
co-founder, Chief Scientist
Solar cells manufacturing
Utilight, Yavne; co-founder
Solar cells design and processing
References ∼40 papers, ∼60 US patents, Rothschild prize
E-mail:
moshe@magenta-tech.co.il
8

What is “Technology entrepreneurship”?

Technology entrepreneurship is a process of
initiating and transferring a technological
innovation into a business value
Entrepreneurship is a way of implementing
entrepreneur’s dreams and ambitions
Innovation is a technological idea that enables reaching
a technical or economical advantage over existing
solutions
Business value is a profitable operation or/and IP
providing profit expectations in future

9

Types of entrepreneurs (D.Landau, 1982)

Risk
High
Gambler Entrepreneur

Low High Innovation
Low

Stabilizer Dreamer

10

Knowledge supply chain

Brain University Knowledge Company Money

Input Academy Output Input Industry Output

HR, Research Publications R&D, mfg Revenues,
funds & patents IP,income
Start-up
Idea Value

Entrepreneurship
11

Why Electro-optics?

1. Because Electro-optics is everywhere

2. Because there are business opportunities
in new growing markets

3. Because local conditions are favorable

12

Electro-optics is everywhere:
Consumer products

Imaging: glasses, photo, video, etc.

Lighting: lamps, projectors, displays, etc.

Entertainment: TV, DVD, etc.

Office: HD, CD, scanners, laser printing, etc.

13

Public services and infrastructure

Communication: fibers, IR, etc.

Medicine: ophthalmology, endoscopy, surgery, cosmetics

Defense: intelligence, sighting, night vision, etc.

Solar power: sunlight concentration, photovoltaics, etc.

Illumination: street lamps, traffic lights, advertisement

14

Industrial equipment

Inspection: AOI, Microscopy, Thermal imaging, etc.

Metrology: dimensions, shape, thin films, etc.

Machinery: laser cutting, laser scribing, etc.

Patterning: photolithography, laser printing, etc.

Sensing: detectors, limits, encoders, etc. etc. etc.

15

Rapidly growing markets

Solar energy

Solid state illumination

Data storage

Medical instruments

Optical communication, etc.

16

High-tech business conditions in Israel

World class academic research and education
Very high number of M.Sc. and Ph.D graduates per capita
Very high % of GDP* - investment in university research
Intensive use of computers & Internet by most of population

Strong financial funding infrastructure
Multiple venture funds
Chief Scientists subsidies
Private funds and angels

Good worldwide communication
No language barriers
Intensive travels
Developed networking

Many success stories of electro-optics startups:
Scitex, Indigo, Orbotech, Camtek, AVT, Nova, etc., etc.
Total about 3000 startup companies
23% of high-tech in total export by 6.8% of total employees
*GDP – gross domestic product 17

How startup starts?

The chicken & egg problem

Technical idea

What comes first?

Marketing idea

No matter what comes first – the further steps are the same!
18

Steps to establish a startup company

Find and estimate a business opportunity

Define a product and value proposition

Determine a competitive advantage

Define a business model

Create right technical solution and IP

Plan R&D project and needed budget

Prepare business plan and raise money
Technical idea is necessary but not sufficient
19

Course structure

Methodology and case studies
13 lectures x 3 hrs=39 hrs
Examples from Electro-
optical industry

Exams (American style)
34 questions, 2 hours

20

Course content

Topic: Market

Marketing basics
Market analysis
Market opportunity
Case study

21

Course content

Topic: Product

Product definition
Product differentiation
Product specification
Product life cycle
Case study

22

Course content

Topic: Business model

Business model definition
Typical business models
Case study

23

Course content

Topic: Solution

Basic terms and rules
Invention
TRIZ
Case study

24

Course content

Topic: Intellectual property
IP terms and definitions

Patents filing and prosecution

Patent enforcement
Case study

25

Course content

Topic: R&D management

R&D process
Project management
R&D budget
Case study

26

Course content

Topic: Business plan

BP structure

BP presentation
Case study

27

Course content

Topic: Financial funding
Purpose and sources of funding
Incubators, angels
Venture capital
Strategic partnership
Government funds and grants
International and bi-lateral funds

28

BGU 2011 Course introduction

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