Big Bazaar Direct
- 1. Presented By: Madhur Choudhary
- 2. Agenda • Big Bazaar Direct • BBD Vision • Business Strategy • How BBD works. • Franchises • Pros And Cons • Bibliography
- 3. Big Bazaar Direct Kishore Biyani, Who is also Known as “Retail Raja” this time Comes with a new business model Big Bazaar Direct. Big Bazaar Direct is basically direct selling platform where franchisee will personally visit customers and take orders for products. The product will be delivered in 3-7 days.
- 4. Big Bazaar Direct Is based on Intermingling of three business models into one: • Ecommerce • Direct Selling • Franchisee Products offers by BBD: Electronic Items, Jewelry, Furniture, personal care products, groceries etc.
- 5. Trials This new initiative is test marketed in Nagpur and adjoining towns. In Nagpur, BBD has sold more than 30 LED TV sets in just three weeks.
- 6. BBD Vision • One lakh franchisees in two years. • Business of Rs 40, 000 Crores annually. i.e. 1 franchisee will earn Rs 40 lakh per annum so, 100,00 franchisee X 40 lakh = Rs 40,000 Crores • To work without FDI.
- 7. Business Strategy • First BBD will launched in Tier II and Tier III cities. • Target Customers will be Young People and Time starved. • 1000+ Unique deals. • Maximum visit will be done on weekends.
- 8. How It works 3. The order get Delivered in 3 to 7 days. 2.Customer will pay to The Franchisee in cash. 1.The order will be placed on BBD tablet & confirmation SMS is sent to Customer.
- 9. Franchisee • To become Franchisee One have to pay Rs. 3 lakh. Break Up of Rs. 3 lakh Rs. 1lakh for Refundable Security Deposit Rs. 1lakh for set up charges Rs. 1lakh for Franchisee E-wallet. • Franchisee will get commission of 3 to 20 % on every sales.
- 10. Pros and Cons Pros • Quick View of 1000+ deals in one sitting. • Cash payment by customers.. • Opportunity for new entrepreneurs and females. • Franchisee doesn’t need to stock Goods. • Franchisee will not be Territory bounded. • Free shipping charges.
- 11. Cons • High Initial Investment for local shopkeepers. • Delivery timings. • Delay and errors in delivering good due to technical errors. • Uneven customer can hurt the Big Bazaar brand. • Revenue generation for franchisee is slow with their investments. • No suitable for FMCG products.
- 12. Bibliography • Business Standards Newspaper. • The Economics Times Newspaper. • Bigbazardirect.com • MoneyControl.in • Nextbigwhat.com • Trak.in
- 13. “If it works, Big Bazaar Direct Will be bigger than Big Bazzar” – Kishore Biyani. CEO, Big Bazzar Thank You