Big Bend CC IT presentation
- 1. Community College 2.0 Travis Merrigan District Outreach Director
- 2. Enrollment outlook Unemployment ↓ Washington state 4.6% and falling HS graduation numbers ↓ Decline begins in 2008-09 Statewide college enrollment targets ↑ New branch campuses
- 3. Tough market WA CC District 17 Class of 2004 3,408 college-bound students
- 4. How can technology help us reach the middle 50% WA CC District 17 Class of 2004 6,217 students
- 5. Who is a CC student?
- 6. Potential vs. current students Current students seek out resources They know what they don’t know Future students don’t know what they don’t know Websites, publications and presentations must tell students what we know they should know
- 7. Most CCs of Spokane students are <30 years old Fall 2006 enrollment by headcount Institute for Extended Learning 53% 19% 29% Spokane CC 35% 28% 37% Spokane Falls CC 25% 17% 58%
- 8. Generational Theory Silent Gen 1930-45 Boomers 1946-64 Gen X 1965-77 Millennials 1978-95 “ A generation exists mostly in the minds of the people who belong to it.” Don Tapscott, Growing Up Digital
- 9. Generational Army Slogans Silent Gen (sacrifice) – Uncle Sam needs you Boomers (strivers) – Be all you can be Gen X (adventurous) – It’s not a job, it’s an adventure Millennials (self-centered) – Army of one
- 10. Millennials (Gen Y) Characteristics Trust Parents, Nurtured (Baby on Board!), Lawsuits Cherish Diversity & Teamwork Prefer Interactive Learning, Judgmental Digital Natives
- 11. Millennials online Multitasking 60 sec. per site Christian Science Monitor 2001 80% visit <4 pages 64% advertising is dishonest Consumer Magazine View multiple sites, trust each less
- 12. Websites for Millennials Website should be designed for Millennials Recruitment is the 1 st webpage purpose Your website is a portal Keys: simplicity and intuition
- 13. Homepage devoted to recruitment Homepage is valuable real estate Students, faculty, and staff can be trained You only get one shot with future students
- 14. Our website is a portal
- 15. What is a Portal? A portal… … is a website … identifies the user … directs the user to info specific to them If you have a homepage, you have a portal
- 16. Observation: No website will impress a Millennial
- 17. If Pepsi can’t impress… Pepsi.com isn’t in the top 500 websites. (alexa.com) Yours won’t be either.
- 19. “ What is most important on a college website?” 5 = most important 2007 Noel-Levitz, Inc. • E-Expectations: Following the Link to Two-Year Colleges
- 20. Travis Merrigan District Outreach Director Community Colleges of Spokane tmerrigan@ccs.spokane.edu