Big Data and Privacy
- 1. BigDataAnalytics&Privacy Dr. Michael Salé | Stonehill College | Leo J. Meehan School of Business “It is dangerous when people are willing to give up their privacy.” - Dr. Noam Chomsky
- 2. STONEHILL college ALittleBitAboutMe… Michael J. Salé, D.P.S. • Assistant Professor of Management Information Systems • Educational background in Management, MIS, and Computer Science • 10+ years as a Senior Project Manager for a software company • Program Director for Stonehill’s Master of Professional Studies in Data Analytics 2
- 5. STONEHILL college Doyoubelongtothe 4CommaClub? 5 Internet usage exponentially increased amid the coronavirus pandemic, and the way of life changed completely for everyone in the world. Due to the lockdown and social distancing measures, organizations and educational institutes had to shut down, and people were bound at home. So, they resorted to the internet and technical apps for work, education, information, and entertainment purposes. This heavy reliance on the internet has led to a whopping 47% increase in broadband data usage, with more gigabit and terabyte subscribers. As per OpenVault’s Broadband Insights Report for the first three months of 2020, the average broadband consumption has reached 402.5GB. This value was at 273.5GB last year around the same in 2019.
- 6. STONEHILL college Dataisthenewoil “Data is the new oil” is perhaps one of the most popular catchphrases highlighting the importance of data. The metaphor is, admittedly, a bit inaccurate, but it paints a picture of our collective online footprint concerning the global economy and our digital lifestyle. 6
- 7. STONEHILL college Howmuchdatadoweproduce? Get ready for some scary facts… •The amount of data in the world was estimated to be 44 zettabytes at the dawn of 2020. (zetta = 21 zeros) •By 2025, the amount of data generated each day is expected to reach 463 exabytes globally. •Google, Facebook, Microsoft, and Amazon store at least 1,200 petabytes of information. •The world spends almost $1 million per minute on commodities on the Internet. •Electronic Arts process roughly 50 terabytes of data daily. •By 2025, there would be 75 billion Internet-of-Things (IoT) devices in the world (Right now, 1 in 4 people own a smart speaker). •By 2030, nine out of every ten people aged six and above would be digitally active. •…and > 90% of all the data that has EVER been created, was created in the last two years 7 “There were 5 exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days.” – Eric Schmidt, Executive Chairman of Google
- 11. STONEHILL college EvolutionoftheBigDataMarket 11 • The global big data market is expected to rise at a CAGR of 30.08% from 2020 to 2023, equating to $77.6B. And by 2026, market size is projected to reach $512B. To put it into perspective, in 2019, the global analytics market was worth $49B, an amount worth double what it was just four years earlier. • Digital transformation in the form of AI, machine learning, and the internet of things (IoT) is driving big data analytics spending, with executive-level initiatives resulting in in-depth assessments of current business practices and demands for better, faster, and more complete access to data and related analytics and insights. • A study by Accenture stated that 90% of its clients had big data analytics in their strategic plan.
- 12. STONEHILL college TotalSurveillance? 12 We are so efficient at performing data analytics that we are revealing far more than we ever anticipated about the way people live, work, learn, spend, etc.
- 13. STONEHILL college Thedepthofa digitalfootprint 13 Two types of online service consumers: A. Highly concerned with privacy B. Willing to share data in exchange for free services and/or convenience Most people are a hybrid. No, not that kind!
- 14. STONEHILL college Different“data perspectives” 14 Businesses: Increased need to leverage personal and sensitive information for competitive advantage Criminals: New opportunities for identity/data theft and fraud Consumers: Increased awareness and concern about collection, use, and disclosure of their personal information Legislators: A need to take measures that restrict access and use of personal information by businesses
- 17. STONEHILL college TheBigQuestionsofBigData 17 What do companies do with the data they collect? How do we know they are doing what they say they do (and don't do)? What constitutes a violation of user rights? What does data privacy matter? How do we make Big Data Privacy friendly?
- 18. STONEHILL college Arefreeservices reallyfree? 18 Do users know what data they agree to provide in exchange for free services? Under what conditions do service providers agree to provide free services? The consent to share a user’s data with third- parties may be sneakily included as one of the checkboxes selected when registering on a site, or presented in small print, for example, when a user fills out a form with their detailed data to get a loyalty card (alongside a 10% discount towards future purchases in the store). Good News: We are starting to move from a binary choice to a negotiation (more to come later).
- 19. STONEHILL college Whenwasthelasttime youreadaEULA? 19 Apple's iTunes EULA is 56 pages long PayPal's is 36,000 words Most EULAs: - remove liability - force users to agree to be monitored - give companies your data - are ever changing Companies don't even take them seriously Many companies won’t let users look at their EULA until they sign up, or companies make it impossible to find on their site.
- 20. STONEHILL college DataBrokers -Ofcourse userdatagetssold 20 There are several thousand companies around the world collecting information about consumers from public and non-public sources in order to sell them to other companies. Depending on the range and type of data they store, data brokers are divided into four categories: 1. Data brokers for marketing and advertising 2. Fraud detection data brokers 3. Risk-mitigation data brokers 4. People search sites
- 21. STONEHILL college Somedataisextrasensitive–GDPR,CAConsumerPrivacyAct,etc. It was decided that some data is particularly sensitive and, as such, requires additional safeguards to ensure its protection. This Special Category Data covers details that: 21 reveal racial or ethnic origin; reveal political opinions; reveal religious or philosophical beliefs; reveal trade union membership; is genetic data; is biometric data; is concerning an individual’s health; is concerning an individual’s sexual orientation or activity.
- 22. STONEHILL college Generalprinciplesofnewprivacylaws 22 These laws aim to provide users with: •the right to be informed •the right of access •the right to rectification •the right to erasure/be forgotten •the right to restrict processing •the right to data portability •the right to object •rights in relation to automated decision making and profiling California Consumer Privacy Act of 2018 goes even further and provides users with rights to not be discriminated against, and the right to financial incentives. Lawfulness, fairness, and transparency Purpose limitation Data minimization Accuracy Storage limitation Integrity and Confidentiality Accountability
- 23. STONEHILL college 23 TheNEWBigQuestionofBigData How do we balance regulation and assurance of data privacy with technology growth and innovation? "Privacy is paradise." - Holly Hunter
- 25. STONEHILL college MasterofProfessionalStudiesinDataAnalytics 25 • Earn a master’s degree and SAS Tier 3 Academic Specialization • SAS is used at over 84,000 companies • Voted ”most important skill” by Forbes • Great for professionals who desire a lateral move or a career change • 1 year accelerated program • Hybrid low-residency - only come to class every 3 weekends • Supportive cohort model • AACSB – Accredited • For more information, visit: http://www.stonehill.edu/bigdata
- 26. STONEHILL college Thank You Michael Salé Stonehill College msale@stonehill.edu 26