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The Coming of Shadows in Big Data Research?
Widening and Narrowing Scholarly Divide
Virtual Knowledge Studio (VKS)
Full Prof. Dr. Han Woo PARK
CyberEmotions Research Institute
Dept. of Media & Communication
YeungNam University
214-1 Dae-dong, Gyeongsan-si,
Gyeongsangbuk-do 712-749
Republic of Korea
www.hanpark.net
cerc.yu.ac.kr
eastasia.yu.ac.kr
asia-triplehelix.org
http://ct.kaist.ac.kr/iwsc2014 Int’l Workshop on Social Media and Culture 2014, KAIST
The Coming of Triple
Divide?
There are three main gaps I’d like to emphasize
in the present/future of research community:
1) Developing/Transitional VS
Developed/Advanced countries,
2) Researcher in academia VS Researcher in
commercial sector,
3) Researchers with computational skills VS
Less computational scholars.
Park, H.W.@, & Leydesdorff, L. (2013). Decomposing Social and Semantic Networks in
Emerging “Big Data” Research. Journal of Informetrics*. 7 (3), 756-765.
Method used Developed Country/
Region
Developing Country/
Region
Mixed Region
N % N % N %
Social-Informetics 114 74.51 30 83.33 9 52.94
Scientometrics 28 18.30 6 16.67 8 47.06
Webometrics 11 7.19 0 0 0 0
Total 153 100 36 100 17 100
No. of articles in each category of methods
by the developed/developing division
Skoric, M. M. (2013, Online First). The implications of big data for developing
and transitional economies: Extending the Triple Helix?. Scientometrics.
Big data divided (24 march2014)
Big data divided (24 march2014)
Meeting
Request : InnovAccer Hi Dr. Park,
 Hope you are doing well.
 I would like to introduce myself as Sachin Jaiswal, Co-founder and Head of Academic
Relations at InnovAccer, one of the fastest growing research acceleration firm. We have
been working with academicians from 35 of the top 100 universities across the globe
including researchers from Harvard, Wharton, Stanford, MIT, NUS, and INSEAD.
 We help researchers with Data Harvesting, Analytics, Visualization and Technology
Implementation. Our primary focus is to increase research productivity, reduce research
costs and enable researchers focus on the most important facets of their research. You
can read more about us here.
 After going through your research interests, I thought it would be a good idea to set up
some time for a short call and explore how we can help you accelerate your research. Let
me know a good time and we can schedule a call accordingly.
 I look forward to hearing from you.
 Regards,
Sachin Jaiswal
Co-Founder and VP
Academic Relations
Big data divided (24 march2014)
Big data divided (24 march2014)
Yet, there still are serious problems to overcome. A
trenchant critique concerning the big data field as it is
nowadays came in the form of six statements intending
to temper unbridled enthusiasm. [42] These six
provocative statements are:
 Big data change the definition of knowledge;
 Claims to accuracy and objectivity are misleading;
 More data are not always better data;
 Taken out of context, big data loses its meaning;
 Just because it is accessible, it does not make it ethical;
and
 (Limited) access to big data creates a new digital divide.
Rousseau (2012)
http://pactlab-dev.spcomm.uiuc.edu/class/08SP/280/Diffusion-Certainty%20Lecture%20Notes.pdf
Big data divided (24 march2014)
http://www.bbk.ac.uk/innovation/news-events/docs/s2/MEYER_new-triple-helix-environments.pdf
Mike Thelwall: WA 2.0
http://lexiurl.wlv.ac.uk/index.html
March Smith: NodeXL
http://nodexl.codeplex.com/
http://thescrm.co.kr/
THE IMC’s SCRM
Han Woo PARK
KrKWIC, WeboNaver, WeboDaum
Big data divided (24 march2014)
Today’s “big” is probably tomorrow’s “medium” and
next week’s “small” and thus the most effective def
ini-
tion of “big data” may be derived when the size of
data
itself becomes part of the research problem.
Big data sizes may vary per discipline.
Big Data and Social Webometrics Network Analysis
Increasing data size in terms
of the no. of nodes
Micro ≦100 nodes →10K
Meso ≦1000 nodes →1000K
Macro ≦10000 nodes
→100,000K
Super-
Macro
≥10000 nodes → ∽
• Micro: Individual’s action in posting,
replying, subscribing, following, replying,
retweeting, mentioning, liking, hyperlinking,
joining, friending, etc.
• Meso: Relationship among them
• Macro: Impact of the inter-relationship to
community’s overall socio-cultural network
structure
Main Web Page of Twitaddons.com
23
Political Conversation Content Spreading
Chopae
MBC
Common
Sense
NodeXL, Data period: Mar. – Sept. 2010
party organizers
party members
followers of the
party organizer
Preliminary study of Twitaddons.com
Two-mode network visualization by party
Choi, S., & Park, H. W.@ (2014). An exploratory approach to a Twitter-based community centered on a political goal in
South Korea: Who organized it, what they shared, and how they acted. New Media & Society*. 16 (1). 129-148
party organizers
party members
followers of the
party organizer
24
Commercial Conversation Content Spreading
Blackberry
Android
Official HTC
Korean HTC
Preliminary study of Twitaddons.com
Two-mode network visualization by party
25
Social Conversation Content Spreading
Tourism
Innovation
Welfare
Volunteer
Food Car
party organizers
party members
followers of the
party organizer
Preliminary study of Twitaddons.com
Two-mode network visualization by party
Choi, S., & Park. H.W.@ (2014 Accepted). Networking interest and networked structure:
A quantitative analysis of Twitter data. Social Science Computer Review*.
Choi, S., & Park. H.W.@ (2014 Accepted). Networking interest and networked structure:
A quantitative analysis of Twitter data. Social Science Computer Review*.
Big data divided (24 march2014)
Big data divided (24 march2014)

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Big data divided (24 march2014)

  • 1. The Coming of Shadows in Big Data Research? Widening and Narrowing Scholarly Divide Virtual Knowledge Studio (VKS) Full Prof. Dr. Han Woo PARK CyberEmotions Research Institute Dept. of Media & Communication YeungNam University 214-1 Dae-dong, Gyeongsan-si, Gyeongsangbuk-do 712-749 Republic of Korea www.hanpark.net cerc.yu.ac.kr eastasia.yu.ac.kr asia-triplehelix.org http://ct.kaist.ac.kr/iwsc2014 Int’l Workshop on Social Media and Culture 2014, KAIST
  • 2. The Coming of Triple Divide? There are three main gaps I’d like to emphasize in the present/future of research community: 1) Developing/Transitional VS Developed/Advanced countries, 2) Researcher in academia VS Researcher in commercial sector, 3) Researchers with computational skills VS Less computational scholars.
  • 3. Park, H.W.@, & Leydesdorff, L. (2013). Decomposing Social and Semantic Networks in Emerging “Big Data” Research. Journal of Informetrics*. 7 (3), 756-765.
  • 4. Method used Developed Country/ Region Developing Country/ Region Mixed Region N % N % N % Social-Informetics 114 74.51 30 83.33 9 52.94 Scientometrics 28 18.30 6 16.67 8 47.06 Webometrics 11 7.19 0 0 0 0 Total 153 100 36 100 17 100 No. of articles in each category of methods by the developed/developing division Skoric, M. M. (2013, Online First). The implications of big data for developing and transitional economies: Extending the Triple Helix?. Scientometrics.
  • 7. Meeting Request : InnovAccer Hi Dr. Park,  Hope you are doing well.  I would like to introduce myself as Sachin Jaiswal, Co-founder and Head of Academic Relations at InnovAccer, one of the fastest growing research acceleration firm. We have been working with academicians from 35 of the top 100 universities across the globe including researchers from Harvard, Wharton, Stanford, MIT, NUS, and INSEAD.  We help researchers with Data Harvesting, Analytics, Visualization and Technology Implementation. Our primary focus is to increase research productivity, reduce research costs and enable researchers focus on the most important facets of their research. You can read more about us here.  After going through your research interests, I thought it would be a good idea to set up some time for a short call and explore how we can help you accelerate your research. Let me know a good time and we can schedule a call accordingly.  I look forward to hearing from you.  Regards, Sachin Jaiswal Co-Founder and VP Academic Relations
  • 10. Yet, there still are serious problems to overcome. A trenchant critique concerning the big data field as it is nowadays came in the form of six statements intending to temper unbridled enthusiasm. [42] These six provocative statements are:  Big data change the definition of knowledge;  Claims to accuracy and objectivity are misleading;  More data are not always better data;  Taken out of context, big data loses its meaning;  Just because it is accessible, it does not make it ethical; and  (Limited) access to big data creates a new digital divide. Rousseau (2012)
  • 14. Mike Thelwall: WA 2.0 http://lexiurl.wlv.ac.uk/index.html
  • 17. Han Woo PARK KrKWIC, WeboNaver, WeboDaum
  • 19. Today’s “big” is probably tomorrow’s “medium” and next week’s “small” and thus the most effective def ini- tion of “big data” may be derived when the size of data itself becomes part of the research problem. Big data sizes may vary per discipline.
  • 20. Big Data and Social Webometrics Network Analysis Increasing data size in terms of the no. of nodes Micro ≦100 nodes →10K Meso ≦1000 nodes →1000K Macro ≦10000 nodes →100,000K Super- Macro ≥10000 nodes → ∽
  • 21. • Micro: Individual’s action in posting, replying, subscribing, following, replying, retweeting, mentioning, liking, hyperlinking, joining, friending, etc. • Meso: Relationship among them • Macro: Impact of the inter-relationship to community’s overall socio-cultural network structure
  • 22. Main Web Page of Twitaddons.com
  • 23. 23 Political Conversation Content Spreading Chopae MBC Common Sense NodeXL, Data period: Mar. – Sept. 2010 party organizers party members followers of the party organizer Preliminary study of Twitaddons.com Two-mode network visualization by party Choi, S., & Park, H. W.@ (2014). An exploratory approach to a Twitter-based community centered on a political goal in South Korea: Who organized it, what they shared, and how they acted. New Media & Society*. 16 (1). 129-148
  • 24. party organizers party members followers of the party organizer 24 Commercial Conversation Content Spreading Blackberry Android Official HTC Korean HTC Preliminary study of Twitaddons.com Two-mode network visualization by party
  • 25. 25 Social Conversation Content Spreading Tourism Innovation Welfare Volunteer Food Car party organizers party members followers of the party organizer Preliminary study of Twitaddons.com Two-mode network visualization by party
  • 26. Choi, S., & Park. H.W.@ (2014 Accepted). Networking interest and networked structure: A quantitative analysis of Twitter data. Social Science Computer Review*.
  • 27. Choi, S., & Park. H.W.@ (2014 Accepted). Networking interest and networked structure: A quantitative analysis of Twitter data. Social Science Computer Review*.